Authentic video UGC: the complete guide to harvesting them in 2025
Marketing tips for brands
Follow our digital marketing tips for brands through themed articles and features:
UGC: The Complete Guide to User-Generated Content for your stragegy in 2025
Everything You Need to Know About UGC for Your 2024 Strategy, How to Collect It, Current Legislation, and Especially the Benefits by Content Type.
Product Launch Plan: The Consumer Proof to Prepare Before Launch Day
A product launch plan schedules the target, promise, proof and distribution of a new product. Timeline from D-120 to D+60, checklist, budget and KPIs.
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Dec
2023
18
23 Tips to Get More Google Reviews
Customer reviews are the lifeblood of supporting your reputation. According to an IFOP study, 88% of product or service buyers...
Dec
2023
14
Why and How to Collect Data?
Today, personalization has become imperative for brands faced with a plethora of offers and choices for consumers. However,...
Apr
2022
28
Best Practices for a High-Performing Influencer Campaign!
The effectiveness of influencer marketing is no longer in question! According to a Rakuten Marketing study, 8 out of 10...
Apr
2022
28
6 Reasons to Launch a Consumer Product Test
Did you know? According to a Harvard Business Review study: 95% of new products never truly break through in the market. Very...
Apr
2022
28
Product matching software, or how to find the perfect influencer!
There's no doubt about it! Influencers now play a fundamental role in companies' marketing and communication strategies. But how...
