Advocacy marketing is an important lever for developing your marketing strategy.
As true spokespeople for your brand, your customers love what you have to offer and don’t hesitate to spread the word. Even today, digital word-of-mouth is the most popular and effective way of building brand awareness. Our team of experts can help you understand and use this powerful lever to boost brand awareness, sales and revenue.
According to an Ipsos study: 9 out of 10 buyers are not entirely certain of the brand they want to purchase when they begin their information search. Their purchasing decision will therefore be...
If you think customer reviews are of paramount importance for your e-commerce platform, you're not wrong. It's estimated that nearly 95% of internet users scrutinize customer reviews on marketplaces like Amazon or eBay. It's logical: customer reviews are there, on...
Like human activity, products influence and leave traces of their passage on the environment. Indeed, products consume “energy, water, processed materials, and raw materials. They also emit noise, vibrations, volatile substances, and electromagnetic waves. All of...
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An integral part of your social media strategy, the real key to advocacy marketing lies in creating a “win-win” relationship between your brand and your customer.
The consumer can benefit in a number of ways, helping you to raise brand awareness, drive traffic to your website and maximize conversions over the long term!
Customer advocates are much more than ambassadors for your brand.
Even if the virality of social networks is a great strength today, it’s still necessary to retain an authentic human dimension for your communication campaigns.
After all, your audience is always more receptive if your message is sent by a human being who interacts naturally!
In an increasingly competitive world, it’s essential to stand out from the crowd while retaining your authenticity. Using customer advocates is a good way of doing this.
True loyal customers, you can trust them to promote your offer to the best of their abilities! Discover our tips for implementing an effective advocacy marketing strategy.
