Ambassador programs and micro-influencer marketing · beauty, nutrition, pharmacy
Your own brand ambassadors, and the proof they produce
Trustt is ambassador program software for beauty, nutrition, and pharmacy brands. Each brand recruits its own ambassadors, consumers and creators alike, and puts their reviews, UGC, and use tests on its product pages, on Google, and in stores.
“Coats the lashes*”
97.2%say the Infini-cils serum coats their lashes*Usage test, self-assessment by 36 users, 4 weeks, June and July 2025.
ENOTIME Booster C10
166 reviews
Reviews published on eno-codexial.com, as of 7 Oct 2026.
Marlène B.
Aged 26-35, dry skin
Calmont, France
“After 2 weeks of use, I find my skin brighter, healthier and well hydrated.”
ENOTIME Booster C10
Translated from French.✓Authentic, unpaid review · gifted product
“Well-nourished skin*”
100%say their skin feels well nourished*Usage test, self-assessment by 57 users, 21 days, August and September 2025.
These brands run their ambassador programs with Trustt
Beyond beauty
Built for beauty, nutrition and pharmacy. Not limited to them.
Recruit ambassadors, have them try the products, collect their reviews and posts: the method works the same in every aisle. Sports, food, pet food, maternity and home care brands have run it with Trustt.
Sports
Proof from athletes, on every product page.
A recovery drink, a collagen or a protein bar is judged on effort and taste.
Explore sports and wellness →Nutri&Co: 118 athletic ambassadors picked by the brand, March to November 2025Nutri&Co case study (in French) →
Pet food
The owner buys, the pet decides.
Kibble and treats sell on other owners’ word: palatability, transition, digestion.
Explore pet food →Kookapi: 103 ambassadors in 5 months, case study published November 2021Kookapi case study →
Food
Taste before buying, even online.
A sauce, a snack or a herbal tea is chosen on taste, ingredients and trust.
Explore food and nutrition →Léa Nature: 1,531 reviews from 31 food campaigns, as of October 1, 2026Léa Nature case study (in French) →
Home care
Home care is judged in use.
Dish soap, laundry, cleaning: ambassadors test at home and post detailed reviews on the product page.
Léa Nature case study (in French) →Biovie (Léa Nature group): 62 reviews from a single campaign, as of October 1, 2026
Maternity
Trust comes first, from other parents.
For a pregnancy skincare product or a baby item, parents want reviews from parents in the same situation.
Explore maternity and baby →OMUM: 650+ written and video reviews, case study published June 2022OMUM case study →
Beauty
Skincare is chosen on other people’s skin.
Detailed reviews, before and after photos, TikTok and Instagram videos: the brand shows its products on real skin.
See case studies →Garancia: 5,044 TikTok and Instagram posts by ambassadors, April 2025 to June 2026
Nutrition
A supplement is judged over time.
Multi-week use tests and detailed reviews show how the product fits into daily life.
Explore food and nutrition →Vital Proteins: 568 published reviews and 512 use tests, April 2025 to March 2026Vital Proteins case study (in French) →
Pharmacy
Pharmacy advice, carried by the community.
Dermocosmetic labs and pharmacies recruit ambassadors who test, post and visit the store.
See case studies →The French Pharmacy Club: 783 units sold in 20 days in a single activation, June 2026
Client examples from case studies published on trustt.io, each with its time frame. A figure from a single campaign is an example, not an average.
What your brand gains
Why start an ambassador program? Five benefits, from product to advertising.
An ambassador community works for the whole company: product, e-commerce, influencer marketing, advertising, and leadership.
512 use testsDecide with answers from your own customers
Launch decisions are often made without knowing what customers think. Application surveys and consumer use tests give hard numbers, before and after launch, and the answers belong to the brand.
Vital Proteins: 512 use tests on four collagen products showed that sports collagen and beauty collagen don't speak to the same audience.
7 → 104 reviews in three monthsLaunch a product nobody knows yet
At launch, the product page has no reviews and no photos, and shoppers hesitate. Your ambassadors test the product and post their reviews as soon as the page goes live. That's the social proof shoppers look for before they buy.
Léa Nature: the Lift'Grenade serum went from 7 to 104 reviews in three months, in fall 2023.
15.4K👀
116.4K👀
8.2K👀Word of mouth on TikTok, Instagram, and YouTube, without losing your days to it
Recruiting, reminders, shipping, and content collection are automated, while selection and approval stay with the brand. Your creators show the product to their followers and disclose the partnership.
Garancia: 5,044 posts across 39 campaigns. One video reached 2.6 million views, including the brand's paid amplification.
Convert the visitors your ads bring in
The wider your ads reach, the more visitors arrive with no reason to trust the brand yet. Your ambassadors' videos become creatives for your paid campaigns, and their reviews reassure shoppers after the click, without spending more on media.
Blissim: up to 20% lower CPA on an ad campaign built on its ambassadors' content, according to Marilou, Influence Manager, in her testimonial.
6,590 ambassadorsA community of brand advocates you own
A rented audience disappears when the budget stops. Your ambassadors, their opt-ins, and their answers stay with your brand. You reach them again at every launch instead of renting an audience for every campaign.
Léa Nature: 157,220 applications and 6,590 ambassadors selected since 2023, through the testers' club on leanature.com.
Published results
Ambassador program results, brand by brand
Beauty · dermocosmetics
5,044
ambassador posts on TikTok and Instagram
39 campaigns, April 2025 to June 2026.
Read the Garancia case study (in French) →
Nutrition · supplements
512
consumer use tests completed, on top of 568 reviews
706 ambassadors recruited from the brand's own community, 4 collagen products, April 2025 to March 2026.
Read the Vital Proteins case study (in French) →
Eye care · pharmacy
2,199
ambassador reviews since 2021
73% of the 145 products in the catalog have at least one review.
Read the Eye Care Cosmetics case study (in French) →
Pharmacy · drive-to-store
783
units sold in 20 days
14 ambassadors, June 2026. Sales figures reported by the pharmacy.
A single campaign, shown as an example
Every figure comes from a case study published with the brand's written approval, for the period shown. A single campaign result is an example, not a summary of the program.
What your ambassadors post
UGC shot at home, not in a studio
TikTok and Instagram posts, review photos, and stories from Garancia, Nubiance, Léa Nature, Eye Care Cosmetics, ENO, and Solgar ambassadors, taken from the case studies.
Views, likes, and comments recorded post by post in Trustt on October 3, 2026, and never added up.
34.2K👀 views586❤️ likes13💬 comments
5.9K👀 views36❤️ likes3💬 comments116.4K👀 views7.2K❤️ likes129💬 comments
📸Review photo8.2K👀 views431❤️ likes8💬 comments
2.1K👀 views129❤️ likes10💬 comments
14.9K👀 views16❤️ likes2💬 comments
8.5K👀 views238❤️ likes104💬 comments
📲Story on the product page
10K👀 views611❤️ likes83💬 comments
17K👀 views49💬 comments15.4K👀 views55❤️ likes15💬 comments
📸Review photo
1.3K👀 views111❤️ likes4💬 comments
18.4K👀 views802❤️ likes15💬 comments
2.4K👀 views44❤️ likes5💬 comments
2.6M👀 views8K❤️ likes15💬 commentsIncludes paid amplification
913👀 views570❤️ likes10💬 comments
4.1K👀 views1.1K❤️ likes90💬 comments
3.9K👀 views34❤️ likes7💬 comments
1.7K👀 views73❤️ likes4💬 comments
16.1K👀 views217❤️ likes2💬 comments
📸Review photo
13.9K👀 views437❤️ likes2💬 comments
4.9K👀 views103❤️ likes10💬 commentsProof in pictures
Before and after: the photos your ambassadors add to their reviews
At the end of the test, ambassadors can add a before photo and an after photo to their review. Your team moderates the photos along with the text before they appear under the review on the product page.
Product managers get usage feedback with pictures. E-commerce teams get the photo the product page was missing.
ENO visual, ENOLISS 15, with the brand's disclaimer: “Images from a result observed with 15% glycolic acid after 28 days of use. Results may vary from one subject to another.” Translated from French.
Your brand controls what gets displayed
At ENO, the before-and-after visual carries the lab's “Checked and approved by ENOLAB” stamp and its results disclaimer.
Léa Nature ambassador reviews include a before photo and an after photo, across six products.Reviews counted in Trustt on October 1, 2026.
Why now
Media buys attention. Proof converts it.
The wider your ads reach, the more visitors arrive unsure who to trust. When a product page has no reviews, customer photos, or test results, the brand pays twice. Once to bring the visitor in, and once to lose them.
Trustt doesn't replace your media budget. It adds the proof that makes that spend work harder. Ads keep doing what they do best: targeting you control and reach that scales fast.
The market in three numbers
Median fee in France for one collaboration with a creator who has 10,000 to 50,000 followers
With repeat creators, the increase is limited to 10%.Influencia, September 8, 2026, based on Matriochka Influences data.
of French consumers use an AI assistant for some of their beauty shopping
To answer, these assistants read the reviews on your product pages.Criteo, Health & Beauty Pulse, September 2026. Google's AI Mode reached France in July 2026.
of consumers see reviews from AI as inauthentic
A dated review from a real person carries more weight.Bazaarvoice, March 2026, more than 1,300 respondents (vendor survey).
How it works
How does an ambassador program work with Trustt?
With Trustt, your teams recruit ambassadors from your own community, run their programs, and collect what they produce. Trustt Reviews and Snackeet then put that proof on your product pages and wherever buying decisions happen.
1Recruit
Your customers and followers apply to your program by answering a survey. SophIA® suggests a shortlist based on their answers.
You make the final selection.
2Produce
Two profiles on the same campaign: consumers who test and rate, and creators who post on TikTok, Instagram, or YouTube. Together, they deliver reviews, posts, and use tests.
You approve the brief and moderate everything before it goes live.
3Distribute
Trustt Reviews and Snackeet put reviews, photos, and videos on your product pages, in the review widget, and in stories, quizzes, and shoppable carousels. Reviews also flow to Google Merchant Center, and your retailers get an export for each SKU.
You choose what gets published, and where.
4Learn
Application surveys and use tests show who adopts the product and how they use it, SKU by SKU. Your next program builds on that.
Responses stay in your workspace.
Trustt automates the volume work: recruiting, shipping, reminders, and collection. Your brand keeps control of quality.
Where to start
One ambassador program, a way in for every role
Trustt comes in three hubs, so each team can buy its own without waiting on another department's budget.
Defend your budget to leadership as acquisition costs climb
The most common situation: Your last influencer campaigns cost money, and nobody can say what they brought in.
- Proof at the three touchpoints your media budget pays for: ads, product pages, and stores.
- Content and reviews the brand keeps, instead of spend that starts over every month.
- Results broken down by campaign, SKU, and channel, ready to present as is.
The proof
7,500product reviews collected by Mademoiselle Bio with Trustt.
What Trustt doesn't promise you
An average ROI, or a CPA reduction quoted in advance. Results are measured on your own data.
Launch with proof and claims that hold up
The most common situation: Launch day is close, and the product page still has no reviews or usage photos.
- The consumer use test: a self-assessment questionnaire after several weeks of use. You can add it to the product information file and use it to support a claim with an asterisk.
- Ambassador reviews from the day the product page goes live.
- Results question by question, ready to share with your leadership as is.
The proof
1,880use test questionnaires completed for ENO across 66 campaigns since July 2023.What Trustt doesn't promise you
“Proven efficacy,” or a set number of reviews by a set date. A use test measures self-reported perception.
Scale a program across your whole catalog and keep your brand image intact
The most common situation: The program runs on one or two people, and every shipment is handled by hand.
- Recruiting, shipping, reminders, and collection are automated.
- You keep control of profile selection, content approval, and moderation.
- Micro-creators and consumers on the same campaign, across TikTok, Instagram, and YouTube.
The proof
270posts by 107 creators for Nubiance, over 15 campaigns, September 2025 to August 2026.
What Trustt doesn't promise you
Content written by a machine, or an EMV figure announced in advance.
Get thin product pages converting without more ad spend
The most common situation: Ads are widening your traffic, and conversion is not keeping up.
- Ambassador reviews, photos, and videos on your product pages, as stories and shoppable carousels with Snackeet.
- A widget for Shopify, WooCommerce, PrestaShop, and Magento, plus Google Merchant Center syndication.
- Recent, dated, structured reviews that Google and AI assistants can read.
The proof
73%of Eye Care Cosmetics' 145 products have at least one review, with 2,199 reviews since 2021.What Trustt doesn't promise you
A specific conversion lift, or an integration that takes no work on your side.
Bring consumer proof to retailer meetings and the pharmacy counter
The most common situation: The retailer wants to see that the brand drives foot traffic before giving it shelf space.
- The material already exists. Pull an export of reviews, ratings, and customer quotes, SKU by SKU.
- You don't need to ask marketing for anything new. Programs already running feed your pitch to retail buyers.
- Programs that bring ambassadors into pharmacies, like The French Pharmacy Club.
The proof
11pharmacy brands activated through The French Pharmacy Club, including one campaign with 783 units sold in 20 days (June 2026).What Trustt doesn't promise you
A retail listing, or higher sell-through.
Build an asset that lasts, instead of spend that starts over
The most common situation: The brand is new to its market, and nothing reassures shoppers yet.
- Advertising rents attention. An ambassador program produces content, reviews, and data that belong to the brand.
- Less reliance on rented audiences, whose price keeps rising.
- A community that grows with every launch, so you never start from zero.
The proof
2,484applications received by Vital Proteins from its own community, for 706 spots.What Trustt doesn't promise you
An average ROI, or a growth figure promised in advance.
Distribution, with Trustt Reviews and Snackeet
Reviews, UGC, and stories on your product pages. Your proof doesn't sit idle in a back office.
Two modules carry that proof all the way to the purchase. Trustt Reviews also collects reviews from your buyers after they order, shows them alongside your ambassadors' reviews on the product page, and sends them to Google. Snackeet, acquired by Trustt in 2026, adds interactive stories, galleries, and shoppable carousels.
Reviews“Verified purchase” reviews from buyers, reviews from ambassadors, a product page widget, and Google Merchant Center syndication.
Stories and videoInteractive stories, quizzes, galleries, and shoppable carousels, on the product page and beyond.
Product page
Buyer and ambassador reviews, with photos and videos, in the Trustt Reviews widget.
Stories and quizzes
An interactive story guides the shopper to the right product.
Google Shopping
Reviews syndicated through Google Merchant Center, with ambassador reviews flagged as incentivized.
Ambassador stories
Nubiance product page (in French), with stories from its ambassadors displayed by Snackeet.
Advertising
Your creators' videos become the creative for your paid campaigns.
Retailers and pharmacies
An export of reviews and customer quotes by SKU, for your retailer meetings.
Packaging
A code on the box opens the product's stories and reviews.
Age 36 to 45Combination skin
2
3
4
5
Traceable proof
Dated, moderated consumer reviews you can show anyone
A retailer, an AI assistant, or a shopper won't rely on a rating alone. They rely on proof they can trace, signed by someone like them.
- 1
Profiled
Her age and skin type appear with the review. Readers see right away whether she's like them, and whether the product fits their profile.
- 2
Dated
Every review shows its publication date. Recency matters to your shoppers and to search engines alike.
- 3
Rated
The ambassador's rating, exactly as she gave it.
- 4
In her own words, caveat included
Sensory experience, perceived effectiveness, a usage tip. Here, a small reservation about the scent. A nuanced review gets published like any other.
- 5
Illustrated
Her own before and after photos. One person's result, presented as such.
Rules applied to every review
Trustt AI
AI that works for your team and never speaks for your customers
AI assistants read your reviews
When a shopper asks ChatGPT, Gemini, or Google's AI Mode which serum, supplement, or skincare product to choose, the answer draws on what the assistant finds on your product pages: plenty of recent, structured reviews.
What skincare should I use for dry skin?
AI assistant
Based on recent reviews on yourbrand.com, the rich cream comes up most often for dry skin. Shoppers mention a melting texture and comfort that lasts all day.
Sourcesyourbrand.com · ambassador reviewsyourbrand.com · use tests
of product pages cited by ChatGPT, Google AI Overviews, and Perplexity have more than 100 reviews.
Bazaarvoice and Bluefish, September 2026. Vendor study, shown for market context.- Trustt supplies the raw material: dated, moderated ambassador reviews with structured markup on your product pages.
- Your consumer use tests add what a review alone doesn't show: how people use the product.
The Trustt copilot in Claude or ChatGPT
The MCP connector links your AI assistant to your Trustt account. Ask for a campaign report, an update on applications, or a draft campaign built from a product page URL.
AI assistant connected to Trustt
Give me a report on my serum campaign and draft a reminder for the ambassadors who haven't posted yet.
- Reviews, posts, and use tests, ambassador by ambassador
- Profiles that haven't posted yet
Nothing goes out until you approve it.
- Reading is instant, actions need approval. A campaign report or an applications update shows up right away. A reminder, a post, or a new campaign is simulated first, then approved by a team member authorized by an admin.
- Formats, never consumer voices. Trustt AI handles the shortlist with SophIA®, plus stories, quizzes, and translations. Every review, testimonial, and rating comes from a person.
Testimonials
What customer brands say about Trustt
“Trustt has been a customer acquisition lever.”
How Mademoiselle Bio collected 7,500 product reviews with its ambassadors
“The support is great, exactly what we needed because we don't have an in-house digital team.”
“The profile selection was great. There was a good spread, whether in terms of age or profiles.”
“Going and getting reviews and being able to put them everywhere, that's a great e-com tool.”
“We've never had so much content online.”
Trustt in the press
Integrations
Works with Shopify, WooCommerce, PrestaShop and the rest of the stack
The review widget and stories sit on the store, reviews flow to Google Merchant Center, and ambassador posts come from TikTok, Instagram and YouTube. The Trustt copilot runs from Claude and ChatGPT.
StoreShopifyWooCommercePrestaShopMagento
Distribution, social and AIGoogle Merchant CenterTikTokInstagramYouTubeSalesforceClaudeChatGPT
- Shopify
- WooCommerce
- PrestaShop
- Magento
- Google Merchant Center
- TikTok
- YouTube
- Salesforce
- Claude
- ChatGPT
FAQ
Common questions about Trustt, asked in demos
Drawn from 2026 discovery calls.
Page updated October 3, 2026.
Have a specific question about your catalog? Ask it during a demo, on one of your own product pages.
Book a 30-min demoWhat is Trustt?
Trustt is ambassador program software for beauty, nutrition, and pharmacy brands. Its customers recruit their own ambassadors, from consumers who test products to creators with several thousand followers. They run their micro-influencer programs and collect what ambassadors produce: reviews, social posts, and consumer use test results. With Trustt Reviews and Snackeet (acquired by Trustt in 2026), this content appears on product pages, in the review widget, and as interactive stories, galleries, and shoppable carousels.
What is a brand ambassador program?
A brand ambassador program is a program in which a brand recruits its own customers and followers to test its products, review them, and talk about them on social media. With Trustt, the brand recruits and selects ambassadors, ships the products, and collects reviews, social posts, and use test results in one tool.
How is Trustt different from a customer review platform?
A customer review platform collects reviews after purchase. Trustt does that too, with its Trustt Reviews module. Starting at product launch, it also adds reviews, creator content, and use tests from ambassadors recruited from the brand's own community. All of it appears on the product page, along with Snackeet's stories and shoppable carousels.
How is Trustt different from an influencer marketing agency?
An agency runs campaigns for the brand. Trustt is software, and the ambassadors, content, and data still belong to the brand when the campaign ends. If your team is short on time, Trustt can also manage your campaigns.
This year's budget is already committed. Is it the right time to start with Trustt?
Trustt's offer is split into three hubs (Data Hub, Sales Hub, and Activation Hub), so each department can buy its own hub from its own budget. The demo is also a chance to see which hub fits your current budget.
Are Trustt ambassadors paid?
On Trustt, consumers who test a product receive it for free. This incentive is always stated next to each review, and social posts carry a partnership disclosure.
Do all reviews on Trustt come from real people?
Yes. Every review, testimonial, and rating on Trustt comes from a person. Trustt AI only prepares formats, such as the panel shortlist with SophIA®, stories, quizzes, and translations.
How long does it take to get the first reviews with Trustt?
It depends on your products, your community, and when the products ship. For example, Eye Care Cosmetics got 47 reviews in two weeks, over June and July 2026. This is not a guaranteed timeline.
Can ambassador reviews on Trustt include before-and-after photos?
Yes. At the end of the test, an ambassador can attach a before photo and an after photo to their review, and the brand moderates the photos with the text before publication. At Léa Nature, at least 157 ambassador reviews include both photos, across six products (count as of October 1, 2026). A before-and-after pair shows one person's result: it does not replace a consumer use test as support for a claim.
Does Trustt integrate with my e-commerce site?
Trustt's review widget works with Shopify, WooCommerce, PrestaShop, and Magento, and reviews can be syndicated to Google Merchant Center. Integration takes some work on your side, with documentation and the Trustt team to help you.
Who owns the ambassador data on Trustt?
The brand does. Survey and use test responses stay in the brand's own Trustt workspace. A case study is published only with the brand's written consent, and only with the figures the brand approves.
I'm a Trustt ambassador. Where do I log in?
Ambassadors log in to their account through the “Ambassador login” link at the top of the trustt.io home page. Brands also post their programs on their own application pages.
What precautions apply to reviews of supplements and pharmacy products?
On Trustt, reviews and consumer use tests describe a self-reported experience. They are not health claims. A cosmetic claim backed by a use test always shows its asterisk and its panel details.
Do you need a big team to run an ambassador program?
No. Recruiting, reminders, shipping, and content collection are automated in Trustt. The brand keeps what shapes its image: choosing ambassadors, approving content, and moderating reviews.
What should you do with reviews you collected but never published?
Moderate them, then put them to work: on product pages with Trustt Reviews, in stories with Snackeet, and in retailer pitches through exports. Proof that sits in a back office helps no one.
Do you have to commit for a full year?
No. A no-commitment plan is available. A brand on a committed plan can also end it if results are not met after three months.
30 minutes on one of your product pages
The demo runs on your own catalog, with examples from your category: beauty, nutrition, or pharmacy.
Book a 30-min demoSee the case studies
