The Event Campaign to Boost Your Brand!
In influencer marketing, creating event campaigns is a winning strategy for brands.
Events are an opportunity to offer an immersive experience to invited content creators, to disseminate their content on their social networks and to strengthen the connection that unites them with your brand.
But the organization can be complex and laborious… Thus, the Event Campaign feature of Trustt allows you to make your events viral and ensure effective social impact.
No More Stress in Organizing Your Event!
Organizing an event? Yes! But this organization can be fraught with unexpected issues and its implementation time-consuming!
Trustt’s Event Campaign feature saves you time on the organizational part!
Plan Your Events from A to Z : from choosing the date and location to creating the application form and email reminders. Also automate rejections and invitation emails while managing attendance confirmations to avoid no-shows.
The Crucial Step: Recruiting Content Creators
It’s difficult to choose the ideal profile to benefit from your event and gain optimal visibility.
The Event Campaign feature facilitates the selection of the most qualified guests to communicate about your brand:
- Easily manage the flow of applications,
Filter profiles according to your expectations (age, socio-professional criteria, audience credibility, types of content produced, previous evaluations by other brands, total number of followers, engagement rate, etc .> - View their social networks.
The multi-segmentation of responses and data visualization help you select the most relevant profiles.
“61% of brands think it’s difficult to find the right influencer.”
Source Mediakix
Quality Content Thanks to Detailed Briefs
The risk of any brand event? poor quality social media posts and/or those inconsistent with your approach and product universe (blurry photos, inappropriate video music, products insufficiently showcased, etc.). Yet, it’s your brand image that’s at stake with a wide audience!
Personalize the mission letter by providing the do’s and don’ts of your brand to content creators. Contrary to what one might think, these precise instructions in the brief unleash their creativity!
Brand Events: A Booster for Visibility and Credibility
While organizing an event is valuable for a brand, it needs to have a real impact.
The Trustt tool allows you to gather content creators perfectly targeted to benefit from quality UGC. To strengthen consumer confidence, reuse them to enrich your e-commerce site.
The Event Campaign allows:
- Automatic collection of UGC shared before, during, and after your event,
- Collection of photo and/or video reviews,
- Promotion of your products and/or services,
- Increased traffic to your website and social networks,
- Increased visibility and credibility with consumers.
Offer a unique experience to content creators and strengthen the connection with them
The brand event must be able to be impactful and remain in the memory of content creators, in order to strengthen the connection you have with them and engage them in your brand story.
Create a tribe thanks to content creators!
These content creators are connected to each other through a common point: your brand! Strengthen your connection with them to convey your ideas and values. Tribes drive change and new ideas forward.
Trustt allows you to create a unique and original event such as:
- Breakfast,
- Cocktail,
- Group activity,
- Product launch,
- Masterclass,
- Live Shopping,
- Meet-up,
- Private sales,
- Seasonal and/or festive events: Spring, Christmas,…
- A brand or product anniversary, etc.
87%
of buyers were won over by an influencer before purchasing a product.” (Mediakix)
