Le marketing produit est un élément complexe mais essentiel pour votre marque.
Maîtriser la stratégie marketing autour d’un produit, c’est s’assurer une bonne connaissance de vos client·es, un bon positionnement de votre produit sur le marché et une augmentation des ventes sur le long terme. Notre équipe répond présente pour vous aider à mettre en place les caractéristiques de votre produit pour que celui-ci soit en adéquation avec les attentes et besoins de vos futur·es consommateur·rices.
Minimalist beauty in the cosmetics industry is an approach that favors simplicity, purity, and authenticity. It draws inspiration from the famous adage “less is more”, promoting the idea that fewer...
It's no surprise to anyone that consumer behavior has been in constant evolution for several years. Natural beauty, niche markets, personalization, and innovation are at the heart of customers' concerns (and companies' strategies). At the same time, consumers no...
When we talk about niche markets, we immediately think of small volume and ultra-specialization. But then why do we find so many niche brands today, specialized in a restricted field, and particularly in the cosmetics industry? A Niche Brand: What Is It? If there are...
Buying habits, daily needs, purchasing power… Gathering as much information as possible about your target audience is the key to successful product marketing. This strategy is truly geared towards consumer satisfaction at every stage of the product lifecycle. Trustt gives you the keys to implementing your product marketing strategy throughout the product’s lifecycle.
2023, the year of video? That's what the trend seems to indicate. Instagram, for example, is transforming and imitating TikTok by relegating stories to the background in favor of Reels. And for good reason: video format was responsible for 82% of global traffic in...
Whether it's to gain visibility, improve your brand awareness, collect first-party data or share UGC from your consumers, the Trustt software supports you throughout your products' life cycle. To do this, setting up ambassador campaigns perfectly adapted to your...
Market research and competitive intelligence are important elements in gathering information about competitors and their strategies, but also about the state of health of the market. These studies help to better understand the market to ensure an effective marketing strategy throughout the product life cycle. Find out more about our articles and tips to help you implement an effective product marketing strategy!
The CBD market is booming, with new companies emerging every day. Although selling CBD is legal in France, CBD companies wishing...
According to the Brand Utility Barometer 2018 (Opinionway Supper), consumers are increasingly demanding towards brands and the...
Did you know? According to a Harvard Business Review study: 95% of new products never truly break through in the market. Very...
