Everything You Need to Know About Minimalist Beauty
Minimalist beauty in the cosmetics industry is an approach that favors simplicity, purity, and authenticity. It draws inspiration from the famous adage “less is more”, promoting the idea that...
Product marketing
Le marketing produit est un élément complexe mais essentiel pour votre marque.
Maîtriser la stratégie marketing autour d’un produit, c’est s’assurer une bonne connaissance de vos client·es, un bon positionnement de votre produit sur le marché et une augmentation des ventes sur le long terme. Notre équipe répond présente pour vous aider à mettre en place les caractéristiques de votre produit pour que celui-ci soit en adéquation avec les attentes et besoins de vos futur·es consommateur·rices.
Trend: The 4 Current Purchasing Motivations in the Cosmetics Sector
It's no surprise to anyone that consumer behavior has been in constant evolution for several years. Natural beauty, niche markets, personalization, and innovation are at the heart of customers' concerns (and companies' strategies). At the same time, consumers no...
Everything You Need to Know About Niche Cosmetic Brands: 16 Brands Under the Microscope
When we talk about niche markets, we immediately think of small volume and ultra-specialization. But then why do we find so many niche brands today, specialized in a restricted field, and particularly in the cosmetics industry? A Niche Brand: What Is It? If there...
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Customer knowledge
As a key element in the creation of your strategy, customer knowledge contributes to the success of your product marketing.
Buying habits, daily needs, purchasing power… Gathering as much information as possible about your target audience is the key to successful product marketing. This strategy is truly geared towards consumer satisfaction at every stage of the product lifecycle. Trustt gives you the keys to implementing your product marketing strategy throughout the product’s lifecycle.
Video Customer Reviews, Voted Best Conversion Accelerators?
2023, the year of video? That's what the trend seems to indicate. Instagram, for example, is transforming and imitating TikTok by relegating stories to the background in favor of Reels. And for good reason: video format was responsible for 82% of global traffic in...
Choose Your Trustt Campaign Objectives to Accelerate Your Success
Whether it's to gain visibility, improve your brand awareness, collect first-party data or share UGC from your consumers, the Trustt software supports you throughout your products' life cycle. To do this, setting up ambassador campaigns perfectly adapted to your...
Market Analysis
Knowing your customer is vital, but knowing your market is also essential to implementing a successful marketing strategy around your products.
Market research and competitive intelligence are important elements in gathering information about competitors and their strategies, but also about the state of health of the market. These studies help to better understand the market to ensure an effective marketing strategy throughout the product life cycle. Find out more about our articles and tips to help you implement an effective product marketing strategy!
Aug
2022
10
How Can CBD Brands Reach Their Audiences in the Age of Social Media Restrictions?
The CBD market is booming, with new companies emerging every day. Although selling CBD is legal in France, CBD companies...
Jul
2022
13
How Can a Brand Community Help You Develop Products Expected in the Market?
According to the Brand Utility Barometer 2018 (Opinionway Supper), consumers are increasingly demanding towards brands and...
Apr
2022
28
6 Reasons to Launch a Consumer Product Test
Did you know? According to a Harvard Business Review study: 95% of new products never truly break through in the market. Very...
