Privacy Policy

June 2021

Your privacy is important to us: this privacy policy informs you of how your data is collected, used, disclosed, transferred and stored, and of your rights in relation to it.

This is in line with the personal data protection scheme:

Regulation (EU) 2016 / 679 of the European Parliament and of the Council of 27 April 2016, on the protection of individuals with regard to the processing of personal data and on the free movement of such data, entitled the “General Data Protection Regulation” (GDPR), in force since May 25, 2018 ;

Law n°78-17 of January 6, 1978 relating to information technology, files and freedoms, known as the “Information Technology and Freedoms” law.

Our platform contains links to other websites, this does not mean that we endorse these sites. It is recommended to regularly consult the personal data protection policies of these third-party sites: their personal data processing may be different from ours.


In the body of this Privacy Policy, each of the following terms shall have the meaning given by its definition

  • Review: a rating, evaluation or comment given by a Participant on the quality of a Product;
  • Participants’ database: all the personal data relating to the Participants;
  • Client: natural or legal person who uses the services of Trustt;
  • General Sales Conditions (GSC): conditions applicable to the Client purchasing products or services from Trustt;
  • Personal data: any information that can directly or indirectly identify a natural person;
  • Questionnaire: a list of questions to answer in a survey or poll;
  • Software: software solution as a service (Saas) accessible via a remote server;
  • Opt-in: consent of a natural person allowing the sending of emailing;
  • Participant: consumers and influencers identified and/or selected to answer the various questionnaires;
  • User: person using the products or services of Trustt.

We take care to collect only data that is strictly necessary for the purpose of the processing carried out.


Unless otherwise specified, all Data requested by Trustt are mandatory and their absence may make the provision of the Services impossible. In case Trustt specifies that certain Data are not mandatory, the Users are free not to communicate them without any consequences for the availability or functioning of the Service.

Customer care Name, first name

E-mail address

Phone number

Conversations (tickets and exchanges on the platform)

Logs and pages viewed by the person concerned

IP address

Interactions with software

Execution of a contract
Commercial communication / customer loyalty / newsletter First and last names

E-mail address

Legitimate interest or consent
Constitution of a database called “Influencer” and selection of the influencer panel First and last names


Social networks and/or personal blog URL

Posts on social networks and/or blog

Metadata of publications (location, date, comments, etc.)

Language preference

Consumer habits

Legitimate interest
Execution of the Influencer Contract First and last names


Mailing Address

E-mail address

Social networks and/or blog

Execution of a contract
Client billing Full name, postal address (natural person) or company name, postal address VAT number (legal person)

E-mail address

E-mail exchanges



Payment data (payment terms, balances, outstanding payments, discounts granted)

Execution of a contract
Management of reviews / answers to forms First and last names

Mailing address

Telephone number


Social networks and/or blog

Product Information

Answers to forms

IP address

User name


Language preference

Legitimate interest
Management of data subject’s rights requests First and last names

Mailing address

E-mail address

E-mail exchanges

Copy of ID

Legal requirement
Management of accounting and legal matters First and last names

Mailing address

E-mail address

Payment details



Email exchanges

Legal requirement


First and last names


Consumer habits and reviews

Legitimate interest


We ask that you do not share with us any personal documents or sensitive information such as health information, religious beliefs, etc.

We collect your personal data directly when you provide your contact information to create an account with us or when you interact with our Software (for example, by leaving a review through our Software).

In addition, we collect your personal data indirectly when we receive information about you from third parties (social networks, partners, etc.).



We use your personal data to:

  • Improve our platform and services;
  • Conduct surveys for Trustt and our Clients;
  • Provide our services via our Software;
  • Train our staff;
  • Manage accounting and legal matters;
  • Obtain qualified reviews for Trustt and our Clients;
  • Securing our platform.



In accordance with the regulations in force, we keep and store personal data only for the time strictly necessary for the purposes defined herein.

Accounting and billing management 10 years L. 123-22 of the Commercial Code (FR)
Managing a client file For the duration of the commercial relationship. From the end of this commercial relationship, they will be kept for a maximum of 3 years for commercial prospecting purposes  

Simplified Standard No. 48

Managing a prospect file From the time of collection of the personal data or the last contact from the prospect, this data will be kept for a period of 3 years  

Simplified Standard No. 48

Obligations arising in the course of trade between traders / between traders and non-traders 5 years L.110-4 of the Commercial Code (FR)
Litigation management To its end Simplified Standard No. 48
Audience statistics These data will be kept for less than 13 months Simplified Standard No. 48



Trustt guarantees that your personal data has never been sold to third parties and will never be sold.

Nevertheless, we would like to inform you that your personal data may be shared with selected third parties. Therefore, we undertake to verify that all subcontractors and partners comply with the regulations in force and more specifically with the RGPD. These subcontractors and partners will only have limited and controlled access to your personal data for the purposes strictly limited by the execution of their services.

Some of these subcontractors or partners may be located in countries outside the European Union. Therefore, we ensure that the necessary safeguards are in place to guarantee a sufficient level of protection so that compliance with applicable regulations is not compromised.

In any case, Trustt has implemented technical measures in order to protect your Data against any malicious intrusion and to prevent any loss, alteration or disclosure of personal data to unauthorized persons. To this end, Trustt guarantees:

  • Techniques for anonymizing and pseudonymizing your Data;
  • Regular backups of your Data;
  • Protection of the access control of your Data through authentication and authorization control measures;
  • Awareness actions for employees and good practices relating to the processing of personal data.

In addition, we require our partners to provide sufficient guarantees to comply with the regulations in force.

Notwithstanding all these measures and our efforts, please note that the Internet is not a completely secure environment. Therefore, it is impossible to guarantee that the processing of your Data is completely secure.

Therefore, in case of a violation, Trustt undertakes to notify the CNIL of the violation that poses a risk to the rights and freedoms of the persons concerned as soon as possible, in accordance with the applicable regulations


In accordance with the regulations in force, you have various rights at any time with regard to the processing of your personal data.

Access right

ou can access your personal data. If you have a Trustt user account, you can access your personal data related to your account, including your reviews. If you do not have an account, you can contact us at the following email address: to request information about your personal data.

Right of portability

You can request the download of your personal data by contacting us at the following email address :

Right of rectification

If you have a Trustt user account, you can change your personal information yourself. Otherwise, you can contact us at the following e-mail address: to request the rectification of your personal data.

Right to deletion 

You can request the deletion of your personal data by contacting us at the following email address:

Right to limitation and opposition

In cases where we have asked for your consent, you may withdraw your consent at any time to limit the collection of your personal data by contacting us at the following email address:

Right to file a complaint with the CNIL

You can lodge a complaint with the CNIL, when your rights do not seem to be respected. To do this, you can contact the CNIL.

We guarantee that we will reply within one (1) month of your request, provided that you send us a copy of your identity card as an attachment.

Person in charge of the treatment

The person responsible for processing personal data is the company MAKEUP BAG.

SAS Makeup Bag
16 quai Alphonse le Gallo
92 100 Boulogne-Billancourt (FRANCE)
RCS Nanterre : 791 644 958
VAT NUMBER : FR 78791644958
CNIL declaration : n°1799236 v 0

Information about MAKEUP BAG is available in its legal notice.