Get Reviews
on Sephora
What does getting
a review on Sephora mean?
You know it, the cosmetics market is highly competitive!
Some secondary brands, and others much more prestigious, are marketed through Sephora.
To boost a brand’s notoriety, Sephora allows consumers to use the Consumer Review Service:
- A space where reviews are stored in anticipation of distribution on electronic and advertising communication media.
- User-generated content that shares their product experience.
Thus, this relationship marketing based on customer experience is a good strategy to give visibility to small brands.
What’s the purpose of getting
a review on Sephora?
Thanks to reviews left by consumers, Sephora gives visibility to a large number of new brands while continuously adapting to the evolving purchasing behavior of its customers.
Symbolized by stars ranging from one star (not for me
) to five stars (I love it
), this rating
allows the customer to sort through all the multiple offers of cosmetic products.
These reviews can be supplemented by additional comments left by users: advice, suggestions, tips, and information on the product purchased in-store or online.
Relying on these recommendations, future consumers continue their purchases until validating their cart. Thus, technology is placed at the service of the customer experience and their needs.
As a niche brand, get qualified reviews to stand out from so-called prestigious brands!
How to get
a review on Sephora?
The user’s name and surname are not visible on the platform, only the username and physical characteristics are mentioned. A brand can get reviews on Sephora in different ways:
- Directly on its Sephora page: the customer, who is a Sephora member, must log into their Beauty Account. After their purchase or having tested the product, the user then decides to post online a comment about their personal experience with the product through several criteria,
- By synchronizing reviews from users on the brand’s website to the Sephora site.
Foréo’s Testimonial
