Why and How to Collect Data?
Today, personalization has become imperative for brands faced with a plethora of offers and choices for consumers. However, access to data is becoming increasingly difficult due to GDPR and the...
But it’s not enough to collect data in order to perform, you also need to know how to analyze it and turn it into a useful tool for developing your marketing strategy! Data marketing is a vast field, requiring expertise and presenting many challenges. That’s why Trustt explains what you need to know about the subject.
Today, personalization has become imperative for brands faced with a plethora of offers and choices for consumers. However, access to data is becoming increasingly difficult due to GDPR and the...
Different means are used to collect this data depending on its nature, such as social networks, ambassador programs, etc. What’s more, in recent years, there have been rules to comply with regarding the harvesting of this information and the use of its data, such as the General Data Protection Regulation (GDPR) law.
We can help you better understand and comply with this framework.
Once a key tool for businesses, Third-Party data is now losing ground... A new era is emerging: that of Zero-Party data! Indeed, brands are opting for a new type of customer data collection and are realizing the importance of putting their audiences back at the...
According to the Brand Utility Barometer 2018 (Opinionway Supper), consumers are increasingly demanding towards brands and the quality of products or services offered to them. Now, customers no longer hesitate to give their opinions and wish to actively participate...
In February 2022, the CNIL delivered its verdict. The National Commission for Information Technology and Civil Liberties, by its full name, condemned Google Analytics for violating certain articles of GDPR standards. The data collection and analysis tool, widely...
Connaître ses client·es pour mieux répondre à leurs besoins.
La satisfaction et l’expérience client·e sont des enjeux importants pour toutes les entreprises. Grâce aux données récoltées, les marques peuvent désormais mieux connaître leur cible. C’est un atout majeur qui permet de comprendre les besoins et habitudes d’achat de leurs client·es.
De plus, les données récoltées permettent d’analyser les campagnes précédentes afin d’ajuster les prochaines campagnes et savoir ce qui a fonctionné et moins bien fonctionné. La data récoltée représente donc une aide précieuse dans l’orientation de toute stratégie de communication, marketing et vente. Trustt vous aide à utiliser au mieux les données récoltées pour votre marque.
According to Deloitte's 2020 Global Millennial Survey, climate change and environmental preservation are the top concerns for...
Updated on May 19, 2022 While GAFAM currently doesn't include any French companies, it would be wrong to think that Europe...
Subscribe to our free newsletter to receive all the latest Trustt news.