Maternity and baby
Trust comes first, from other parents.
For a pregnancy skincare product or a baby item, parents want reviews from parents in the same situation. With Trustt, the brand recruits its own ambassadors, from the parent-to-be who tests and rates to the creator who shares family life, then shows their reviews on product pages.
text and video reviews collected by OMUM, a skincare brand for pregnant and breastfeeding women, from its ambassadors.
OMUM case study published in June 2022.
Updated October 7, 2026
Family profile shown
Figures from the OMUM and TOTOTE case studies. Review and video cards: demo, no invented text.
What the industry faces
For a baby, nobody buys at random: they ask other parents.
Maternity and baby care brands speak to families who check everything, at a very specific time in their lives.
Safety first
Ingredients, materials, tolerance: parents-to-be and new parents read reviews as a check, and want to know who wrote them.
A very specific life stage
Pregnancy, breastfeeding, first months: a review only helps if it comes from a family at the same stage, with a child of the same age.
A community that talks
New parents talk to each other a lot. A brand that gathers its own ambassadors builds a trusted place it owns.
How Trustt helps
An ambassador program made for young families.
The brand recruits its ambassadors, has them test its products and collects what they produce. The Trustt software runs shipments, reminders and collection.
- Step 1
Recruit ambassadors
A call for applications on the brand’s site, with a tailored profile: pregnancy, breastfeeding, child’s age. The brand picks each household.
Parents-to-beNew parents - Step 2
Get products tested
Parents who test post a text or video review. Creators who post show the product in their family life.
ReviewsVideo reviewsPosts - Step 3
Measure satisfaction
A usage test after a few weeks: tolerance, practicality, satisfaction. Self-reported answers, useful for the product file, always with their footnote.
Usage test - Step 4
Show the proof
With Trustt Reviews and Snackeet, reviews, photos and videos go back to product pages, into interactive stories and to Google Shopping.
Product pageStoriesGoogle
Selection stays with the brand. It approves every ambassador before shipping, moderates every review before publication and decides what goes public. The software takes the volume: shipping, reminders, collection.
Published proof
Two maternity brands that built their community of parents.
Figures from case studies published on trustt.io, with their publication date.
Text and video reviews for pregnant and breastfeeding women
Ambassadors also completed usage tests, and the brand grew its base of segmented opt-ins for its messages.
Case study published in June 2022.
Read the case study →
Parents’ reviews before the product was even on sale
Reviews help other parents choose the right pacifier, round or orthodontic, from 0 to 36 months.
Case study published in March 2022.
Read the case study →Figures from the OMUM (June 2022) and TOTOTE (March 2022) case studies published on trustt.io. Reviews are posted by ambassadors who received the product. A review does not replace a product’s regulatory testing. A case study describes what a program produced, not a promised result.
Where the purchase is decided
A review that says at which stage the family used it.
On the product page, each review shows the author’s profile: pregnancy, breastfeeding, child’s age. Video reviews show the product in real life.
- 1
The Trustt Reviews widget
Criterion-by-criterion reviews (tolerance, practicality, perceived results), with a disclosure of what the ambassador received.
- 2
Snackeet stories and carousels
Video reviews and parents’ posts become interactive stories and carousels on the product page.
- 3
Google Shopping
Reviews flow to Google through Merchant Center, flagged as received in exchange for a free product.
Pregnancy skincare
Reviews sent to Google Shopping through Merchant Center
FAQ
Maternity ambassador programs: brands’ questions
How does a brand recruit parents as ambassadors?
Through a call for applications on its ambassador program, with questions on pregnancy, breastfeeding or the child’s age. The brand selects each household before shipping the product.
Can a brand collect video reviews?
Yes. OMUM, a skincare brand for pregnant and breastfeeding women, collected more than 650 text and video reviews with Trustt (case study published in June 2022).
Are reviews enough to reassure on safety?
A review does not replace a product’s regulatory testing. It shows how other families used and tolerated it, with each parent’s profile: that is what parents check before buying.
Are ambassadors paid?
They receive the product. This is disclosed next to every published review, and creators flag the partnership in their posts.
Is Trustt made for baby brands?
Trustt is the ambassador program software for beauty, nutrition and pharmacy brands. Maternity skincare is part of it, and baby care brands use the same method, as TOTOTE shows.
Let parents speak before other parents buy.
In 30 minutes, the Trustt team shows what an ambassador program would produce on the brand’s products: parents’ reviews, video reviews, usage tests.
