UGC: The Complete Guide to User-Generated Content for your stragegy in 2025
Everything You Need to Know About UGC for Your 2024 Strategy, How to Collect It, Current Legislation, and Especially the Benefits by Content Type.
Community marketing
How about using your community to improve your future customer experience?
Integrating community marketing into your strategy allows you to engage and retain your users, so that they become true consumers of your brand! Our team invites you to discover the secrets of community marketing through a series of articles.
6 Successful Brand Ambassador Programs in Beauty
Today, it is essential for a brand to integrate a quality ambassador program at the heart of its marketing strategy. This type of approach offers many advantages, such as improving brand image, developing a proprietary community (without going through an...
Rise of French Cosmetic Brands Internationally: The 7 Key Success Factors
The French cosmetic industry has always been a flagship of the national economy, symbolizing luxury, innovation, and artisanal expertise. And the figures don't lie: over the past year, exports of French beauty products recorded record growth of 18.8% (estimated at...
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True marketing leverage
Today, community marketing is a powerful lever for creating a positive, participative experience with your customers. By building a relationship of trust with your community, you’ll increase the sense of belonging to your brand, and turn your customers into your most loyal ambassadors. As we all know, loyal customers are more and more committed to their preferred brand! So implementing a community marketing strategy boosts your sales over the long term, while helping to build your e.reputation.
Don’t wait any longer, discover our support materials to help you put in place a community marketing strategy!
How to Launch a Consumer Product Test in the Beauty Industry?
There are different types of product tests: before market launch (clinical tests and trials, instrumental tests, studies, research and development, in vitro tests...), at the time of launch, and finally after market launch (usage tests). Consumer tests allow...
Market Research and Sampling: How to Select the Right Panel for Strategic Results?
Sampling methods are a powerful tool for companies seeking to conduct qualitative market research, correctly analyze collected statistics, and draw informed conclusions about target consumers' expectations and behaviors. And depending on the desired objectives, the...
Building a committed community
The real success of influencer marketing strategies lies in building an engaged community.
By interacting with consumers, and sharing your ambassadors’ publications on social networks, you create a real relationship with your customers. This proximity considerably boosts your e-reputation, and helps to increase your conversion rate while assisting Internet users in their purchasing decisions. Trustt will guide you
in the steps you need to take to build and animate your community.
Apr
2023
13
International Development Strategy: How to Successfully Establish Your Beauty Brand?
Cosmetics are not like other sectors. They respond to a universal and growing demand: the search for well-being. All over the...
Mar
2023
29
How to Integrate Professionals into Your Ambassador Missions?
Consumers are essential for brand growth, but industry professionals are just as important! So, how can you involve...
