There’s no doubt about it! Influencers now play a fundamental role in companies’ marketing and communication strategies. But how do you find relevant influencers for your brand among this entire generation of active influencers on social networks and blogs? How to select them properly? Where to start? And how to approach them? To avoid making mistakes, know that technological solutions exist – called product matching software – which help you find the ideal influencer for your business. Trustt explains it all.
As a reminder, why is influencer marketing an integral part of a successful digital marketing strategy?
Marketing has evolved! Today, campaigns and commercials no longer hit the mark with consumers… The latter, constantly solicited, have become completely impervious to these traditional marketing/communication techniques. Now, there’s only one watchword to convince consumers: recommendation!
This is why a vast majority of brands place influencer marketing at the top of their priorities.
Indeed, working with influencers and implementing an influence campaign to promote your products can significantly boost your development in many aspects, including:
- Improving your brand image and awareness;
- Showcasing your products and services to consumers;
- The creation of UGC or User Generated Content;
- Promoting and launching a new product, a new service, or a new brand identity;
- Accessing new targets via partner influencers’ communities;
- Increasing your sales and turnover;
- Etc.
Moreover, a recent study confirms brands’ enthusiasm for influencer marketing: 79% of advertisers planned to invest in influencer marketing in 2020! Furthermore, this same study revealed that the influencer marketing market should be worth up to 15 billion dollars in 2022.
As you can understand, in just a few years, influencer marketing has positioned itself as a prime digital lever for brands.
Yes, but here’s the thing, you still need to know how to select the right influencers… Because it’s not enough to simply set up a collaboration with a trendy influencer! It’s important that the chosen influencer(s) reflect your brand’s values and truly love your products. This way, the influencer will share authentic messages about using your products, which will have much more impact on their community members.
Product Matching Software: How Does This Technology Help Find the Right Influencers for My Products?
When you want to implement an influence campaign, the crucial moment comes when searching for relevant influencers or ambassadors to promote your products to their community. We can’t stress this enough: these influencers must perfectly embody your values and your brand for your collaboration to be successful and place your products at the top of consumers’ minds.
How the Solution Developed by Trustt Works
Good news! Trustt has developed its own machine learning algorithm, SophIA®, to help you identify the right ambassadors/influencers that match your products.
Thanks to the creation of smart matching technology, influencer profiles are pre-selected based on their tastes and affinities with your brand and products.
This smart matching technology is also capable of determining the engagement potential of each influencer. That is, their ability to interact, contribute, and create conversation around your products.
Through its solution, Trustt gives you access to more than 100,000 ambassadors who can potentially collaborate with your brand.
The search for the right influencers, regardless of the field and the size of their communities, is facilitated thanks to numerous parameters and filters that you can adjust according to your needs.
Thus, they will allow you to refine your selection in order to highlight the most relevant profiles for your influence campaign.
Easier Research and Contact with Influencers
No more need to spend hours and hours scouring social networks and scrutinizing influencers’ accounts to find the rare gem…
Trustt’s SaaS software saves you a tremendous amount of time by selecting the right influencer profiles for your brand, and makes it easier for you to contact them. Indeed, you can send a personalized message via the dashboard and very easily get in touch with your influencers.
Then, you can manage everything through the software, up to the drafting of contracts
to set up your partnerships.
How to Create an Ambassador Program Using Trustt’s Technology?
A Very Comprehensive Marketing Solution
Trustt helps you find the best influencers for your products, but that’s not all!
Indeed, Trustt’s technology combines proprietary data, authentic and enriched reviews, and affinity-based influence. Everything is centralized in a unique dashboard that gives you an overview.
The Trustt platform allows you to set up an ambassador program on your e-commerce site to give voice to consumers.
Discover Trustt
Trustt is a digital marketing solution that allows you to create a virtuous circle between your brand and your consumers.A Simple and Intuitive Operation
Trustt’s software integrates directly into your e-commerce site in just a few clicks.
Thanks to a comprehensive questionnaire (name, surname, address, blog and social networks, interests, profession, usual purchase channels, beauty budget, favorite brands, interest in the brand, purchase frequency and preferences…), a precise selection is made among consumers who submit their application on your site to participate in the program.
Once selected, the testers receive the products from your brand at their home.
They are then responsible for:
- Testing your products,
- Leaving a detailed and authentic review on your website,
- Taking photos,
- Creating content on their social networks…
The Benefits of Implementing an Ambassador Program for Your Brand
This software option gives brands the opportunity to engage their community and convert its members into authentic contributors, content creators, and ambassadors.
Your customers become your best sellers!
Their experience feedback and detailed, authentic reviews allow you to:
- Continuously improve your products;
- Create products that correspond to consumers’ real needs;
- Develop your visibility, credibility, and thus your reputation among consumers;
- Generate traffic to your website and thus boost your natural referencing;
- Increase your sales, regardless of the channel;
- Build a solid, engaged community of fans and brand advocates;
- Stay competitive and stand out from competing brands;
- Develop and sustain your brand.
Of course, these authentic and detailed reviews that you collect through your ambassador program will be used on your product pages, your website’s homepage, your landing pages, but also for your email campaigns, social media posts, sponsored publications, retargeting campaigns, print communications, etc. These are the reassurance elements that your prospects and customers are waiting for to make a purchase.
Finally, the advantage of using this type of technology to select the right influencers and ambassadors is that you own all the data obtained since you collected it directly through the software. This data is therefore more precise, qualitative, and relevant for your company than if you had gone through a third-party company.
