Find the Best Influencers
Product Campaigns: Influence Me If You Can
Influencer marketing today represents the digital version of word-of-mouth. However, while using influencers can have extremely positive outcomes for your product campaigns, targeting the wrong ambassadors can be a waste of effort, or even lead straight to bad publicity. How about a tool that assembles the perfect panel for you? It exists, and it’s called Trustt.
Place Your Bets
Choosing which influencer to work with is neither a game of chance nor a matter of intuition. It’s important to base your decision on specific selection criteria. But how do you know which indicators to consider in order to find the influencer who will make your product campaign successful?
Data, the Secret Weapon
Trustt has developed a unique machine learning technology, the SophIA® algorithm, to allow brands the highest precision in choosing their panel of ambassadors.
“29% of consumers become interested in a brand after ‘an influencer has’ mentioned it.”
According to a Harris Interactive Study
The Perfect Panel, in One Click
Trustt combines data, reviews, and influence that work synergistically to boost your conversions:
No need to sift through hundreds of Instagram accounts. SophIA® cross-references thousands of data points instantly and analyzes the most qualified profiles for your product campaign.
The algorithm takes into account:
- The influencer’s areas of expertise,
- The quality of their content,
- Their affinity with the brand or product,
- Their engagement,
- Their authenticity,
- The relevance of their audience.
A “data-hungry” solution
Trustt is a scalable solution that analyzes more and more data to offer an increasingly relevant panel of influencers.
A need from brands equipped with Trustt = a new software feature!
Trustt and Its SophIA® Algorithm Select the Top 100 Best Influencers for Your Product Campaign.
