Trustt Review
Authenticity Policy
July 2021
Effective date of Trustt’s Anti-Fraud and Spam Policy: May 05, 2021. This policy may be revised and updated at the discretion of the Trustt teams, mentioning the revision date.
Trustt, published by Makeup Bag Sas, offers a consumer review, sampling, and data processing solution on the website www.monvanityideal.com, which contains over 200,000 reviews, and via the Trustt review module used by its clients, allowing them to collect and disseminate customer reviews related to a purchase experience or product testing.
All users have been informed of the purpose of the reviews.
Trustt thus ensures the reliability and authenticity of published reviews and UGC (User Generated Content). To address the challenges of detecting fraudulent reviews, two mechanisms have been put in place: the first is technological, and the second is human.
Trustt has developed detection tools, including a solution that identifies duplicate reviews (80% similar content to an already submitted review) and allows rating by teams and clients. Visitors to sites that have our review module also have the ability to report a doubt about a review to the brand so that it can moderate and delete it if necessary. Our robots constantly scan reviews submitted via the Trustt review module. A Data Analyst works continuously to develop and refine the algorithms used.
Trustt thus ensures the reliability and authenticity of published reviews and UGC (User Generated Content). To address the challenges of detecting fraudulent reviews, two mechanisms have been put in place: the first is technological, and the second is human.
Our teams verify hundreds of reviews every day and have the ability to flag users in case of doubt, particularly based on data feedback via detection tools. In case of doubt, these users’ reviews will be subject to increased surveillance.
Moderators of the www.monvanityideal.com website and client brands of the Trustt review module have the ability to identify a user with suspicious behavior to automatically monitor said user’s activity.
With the aim of providing consumers with even more authentic content from buyers and testers, Trustt offers the possibility for people to submit before / after photos and Swatches
of products, or personal photos of the product, its packaging, or its effectiveness.
Trustt does not allow companies to call for positive comments. Consumers cannot receive money or benefit from other promotional offers in exchange for positive reviews and comments.
Furthermore, Trustt does not allow companies to solicit reviews from prescriptive individuals who are financially connected to the company, such as employees, suppliers, etc., without this information being provided by the review author.
Trustt makes every reasonable effort to detect and prevent the submission of non-authentic content such as:
- Reviews sent by a sector competitor on the client’s site to harm its reputation or that of its products
- The submission of content by users to promote an external service or content, with external links for example.
- The submission of automated content by bots or “trolls” with the aim of harming the client’s site, via the Trustt review module, to avoid spam.
Trustt prohibits clients from rejecting user content and reviews based on star ratings and product appreciation that emerges from reading the reviews, in order to prevent the publication of only positive reviews.
A warning with informative data about the reported behavior is sent to the email used to submit the review. In case of a second proven attempt at fraud, the user is banned from the platform.
As authenticity is at the core of Trustt’s approach, reviews cannot be modified by clients under any circumstances. In the short term, they will have “a right to respond if” they wish to “exercise it. However, they can validate or not the” appearance of “reviews on their website (moderation), the” internet user is informed of the moderation by the shop owner in accordance with current regulations.
Old reviews from a client before their contractual relationship with Trustt will be imported without restriction but may be subject to the same vigilance and management as new reviews to comply with this policy.
All Trustt clients must respect this policy against review fraud and spam, failing which commercial relations may be terminated if the violation of this policy, once brought to the attention of the client’s authorities, is not subject to modifications to comply with it.
