Authentic video UGC: the complete guide to harvesting them in 2025
Marketing tips for brands
Follow our digital marketing tips for brands through themed articles and features:
UGC: The Complete Guide to User-Generated Content for your stragegy in 2025
Everything You Need to Know About UGC for Your 2024 Strategy, How to Collect It, Current Legislation, and Especially the Benefits by Content Type.
Product Launch Plan: The Consumer Proof to Prepare Before Launch Day
A product launch plan schedules the target, promise, proof and distribution of a new product. Timeline from D-120 to D+60, checklist, budget and KPIs.
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Dec
2023
18
23 Tips to Get More Google Reviews
Customer reviews are the lifeblood of supporting your reputation. According to an IFOP study, 88% of product or service buyers...
Dec
2023
14
Why and How to Collect Data?
Today, personalization has become imperative for brands faced with a plethora of offers and choices for consumers. However,...
May
2023
11
Product Sampling: Methods, Costs and How Samples Become Reviews
Product sampling gets a product tried for free by targeted consumers. Seven methods compared, campaign costs, and how a sample becomes a published review.
May
2023
2
TikTok: The Ultimate Guide to Guarantee Virality and Engagement in the Beauty and Dietary Supplement Sector
The famous Chinese platform, launched in 2016, continues to make headlines. And for good reason: with over a billion users...
Apr
2023
13
Video Customer Reviews, Voted Best Conversion Accelerators?
2023, the year of video? That's what the trend seems to indicate. Instagram, for example, is transforming and imitating TikTok...
