Authentic video UGC: the complete guide to harvesting them in 2025
Marketing tips for brands
Follow our digital marketing tips for brands through themed articles and features:
UGC: The Complete Guide to User-Generated Content for your stragegy in 2025
Everything You Need to Know About UGC for Your 2024 Strategy, How to Collect It, Current Legislation, and Especially the Benefits by Content Type.
Product Launch Plan: The Consumer Proof to Prepare Before Launch Day
A product launch plan schedules the target, promise, proof and distribution of a new product. Timeline from D-120 to D+60, checklist, budget and KPIs.
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Dec
2023
18
23 Tips to Get More Google Reviews
Customer reviews are the lifeblood of supporting your reputation. According to an IFOP study, 88% of product or service buyers...
Dec
2023
14
Why and How to Collect Data?
Today, personalization has become imperative for brands faced with a plethora of offers and choices for consumers. However,...
Jun
2023
7
Brand Event: Rebuilding Connections and Breaking the Virtual Barrier
The digital and virtual era has taken over experience, encounters, and human connection. TV, social networks, emails, likes,...
Jun
2023
6
Rise of French Cosmetic Brands Internationally: The 7 Key Success Factors
The French cosmetic industry has always been a flagship of the national economy, symbolizing luxury, innovation, and artisanal...
Jun
2023
1
How to Launch a Consumer Product Test in the Beauty Industry?
There are different types of product tests: before market launch (clinical tests and trials, instrumental tests, studies,...
