Authentic video UGC: the complete guide to harvesting them in 2025
Marketing tips for brands
Follow our digital marketing tips for brands through themed articles and features:
UGC: The Complete Guide to User-Generated Content for your stragegy in 2025
Everything You Need to Know About UGC for Your 2024 Strategy, How to Collect It, Current Legislation, and Especially the Benefits by Content Type.
Product Launch Plan: The Consumer Proof to Prepare Before Launch Day
A product launch plan schedules the target, promise, proof and distribution of a new product. Timeline from D-120 to D+60, checklist, budget and KPIs.
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Dec
2023
18
23 Tips to Get More Google Reviews
Customer reviews are the lifeblood of supporting your reputation. According to an IFOP study, 88% of product or service buyers...
Dec
2023
14
Why and How to Collect Data?
Today, personalization has become imperative for brands faced with a plethora of offers and choices for consumers. However,...
Jul
2023
4
Trend: The 4 Current Purchasing Motivations in the Cosmetics Sector
It's no surprise to anyone that consumer behavior has been in constant evolution for several years. Natural beauty, niche...
Jun
2023
13
The 4 Global Trends for the Future of Retail
In a constantly changing world, the retail sector must demonstrate unprecedented resilience. The way of producing and selling...
Jun
2023
9
Brand Ambassador Program: 8 Beauty Examples Decoded, and How to Build One
Eight beauty and pharmacy ambassador programs decoded with one grid, then a 7-step method to build a brand’s own program and stay within FTC rules.
