Marketing tips for brands
Follow our digital marketing tips for brands through themed articles and features:
UGC: The Complete Guide to User-Generated Content for your stragegy in 2025
Everything You Need to Know About UGC for Your 2024 Strategy, How to Collect It, Current Legislation, and Especially the Benefits by Content Type.
Product Launch Plan: The Complete Guide to Prepare and Succeed!
The launch of a new product is a foundational step in the life of a company. It's an opportunity to showcase your innovations and convince customers of their usefulness. However, a successful product launch doesn't happen by chance. It requires careful planning and a...
We’re smarter together
23 Tips to Get More Google Reviews
Customer reviews are the lifeblood of supporting your reputation. According to an IFOP study, 88% of product or service buyers...
Why and How to Collect Data?
Today, personalization has become imperative for brands faced with a plethora of offers and choices for consumers. However,...
How to Improve the Average Cart Value of Your E-commerce Site?
Let's quickly recall the definition of average basket value (translation of the term average basket): it's the average amount...
Why is Customer Lifetime Value More Important Than Average Basket Size for Retail?
Customer Lifetime Value is a closely monitored indicator for companies looking to implement customer retention strategies....
Customer Reviews: Are You Still Satisfied with Just Them?
If you think customer reviews are of paramount importance for your e-commerce platform, you're not wrong. It's estimated that...








