Authentic video UGC: the complete guide to harvesting them in 2025
Marketing tips for brands
Follow our digital marketing tips for brands through themed articles and features:
UGC: The Complete Guide to User-Generated Content for your stragegy in 2025
Everything You Need to Know About UGC for Your 2024 Strategy, How to Collect It, Current Legislation, and Especially the Benefits by Content Type.
Product Launch Plan: The Consumer Proof to Prepare Before Launch Day
A product launch plan schedules the target, promise, proof and distribution of a new product. Timeline from D-120 to D+60, checklist, budget and KPIs.
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Dec
2023
18
23 Tips to Get More Google Reviews
Customer reviews are the lifeblood of supporting your reputation. According to an IFOP study, 88% of product or service buyers...
Dec
2023
14
Why and How to Collect Data?
Today, personalization has become imperative for brands faced with a plethora of offers and choices for consumers. However,...
Apr
2022
28
The Ban on Animal Testing for Cosmetics
Nowadays, animal welfare is a growing concern within our society. The reconciliation between preventing harmful effects of a...
Apr
2022
27
Standards for Organic Cosmetic Products
Natural and organic products are experiencing a real boom among consumers. Cosmetic companies have seized upon this phenomenon....
Apr
2022
27
The Influencer Contract
Today, companies use sponsorship operations to reach a targeted audience. Influencers have become one of the most effective...
