Marketing tips for brands
Follow our digital marketing tips for brands through themed articles and features:
UGC: The Complete Guide to User-Generated Content for your stragegy in 2025
Everything You Need to Know About UGC for Your 2024 Strategy, How to Collect It, Current Legislation, and Especially the Benefits by Content Type.
Product Launch Plan: The Consumer Proof to Prepare Before Launch Day
A product launch plan schedules the target, promise, proof and distribution of a new product. Timeline from D-120 to D+60, checklist, budget and KPIs.
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23 Tips to Get More Google Reviews
Customer reviews are the lifeblood of supporting your reputation. According to an IFOP study, 88% of product or service buyers...
Why and How to Collect Data?
Today, personalization has become imperative for brands faced with a plethora of offers and choices for consumers. However,...
Corporate Social Responsibility (CSR)
Nowadays, corporate social responsibility (CSR) has become essential due to the omnipresence of environmental and societal...
Intellectual Property Strategy for Cosmetic Companies
Intellectual property constitutes the epicenter of the intangible economy. Currently, these assets equate to nearly 85% of the...
The Legal Challenges of Artificial Intelligence
The emergence of artificial intelligence in our daily lives impacts all sectors of activity due to its transversal nature and...








