Authentic video UGC: the complete guide to harvesting them in 2025
Marketing tips for brands
Follow our digital marketing tips for brands through themed articles and features:
UGC: The Complete Guide to User-Generated Content for your stragegy in 2025
Everything You Need to Know About UGC for Your 2024 Strategy, How to Collect It, Current Legislation, and Especially the Benefits by Content Type.
Product Launch Plan: The Consumer Proof to Prepare Before Launch Day
A product launch plan schedules the target, promise, proof and distribution of a new product. Timeline from D-120 to D+60, checklist, budget and KPIs.
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Dec
2023
18
23 Tips to Get More Google Reviews
Customer reviews are the lifeblood of supporting your reputation. According to an IFOP study, 88% of product or service buyers...
Dec
2023
14
Why and How to Collect Data?
Today, personalization has become imperative for brands faced with a plethora of offers and choices for consumers. However,...
Aug
2022
17
How to Recruit External Communities?
Consumers are now overwhelmed by company offers: it's in this context that disinterest and distrust towards traditional...
Aug
2022
10
How Can CBD Brands Reach Their Audiences in the Age of Social Media Restrictions?
The CBD market is booming, with new companies emerging every day. Although selling CBD is legal in France, CBD companies wishing...
Aug
2022
3
What are the Benefits of Engaging Your Community in the 5 Stages of a Product/Service Life Cycle?
In marketing, the life cycle of a product or service refers to all the stages it will go through. This ranges from product...
