In recent years, e-commerce has reached its peak. The health crisis led to a surge in online purchases and prompted companies to accelerate their digital transformation. To survive in the face of competition, every brand must now stand out and use ingenuity to diversify its marketing strategy. Fortunately, solutions exist to help companies boost their performance and sustain their business. Trustt contributes to brand development through a SaaS solution that activates various digital marketing levers and aligns them synergistically in a customer-centric approach. Discover how implementing the Trustt tool allows you to accelerate your activity by propelling your business towards the best performance!
Table des matières
The Golden Goose of Marketing: Data!
Target Accurately with Better Targeting
You can design the best products, but they will never achieve the expected success if you’re targeting the wrong audience! A fine analysis of the personas you’re targeting in your communication strategy is key to growing your business. But you still need to be able to determine who you want to address (or what your current audience is).
Today, data is one of the most valuable resources for companies. It’s a true goldmine to exploit in order to perfectly understand your target and thus opt for adapted strategies. This concerns both the prices set and the tone of your marketing message, as well as the product formulation and distribution channel. All your strategic choices must be linked to the information about your target.
This information can be socio-demographic data about your core target (age, gender, socio-professional category, lifestyle…). It can also concern a type of skin or hair if your business sector is related to cosmetics, or the habits and tastes of your personas (the sport practiced, how often and at what level, the games the target usually plays, the food they like to consume…)
This information is essential to develop THE product that meets the real needs of your prospects, while avoiding their purchase barriers. This data also allows you to adapt your communication and send the right message to the right person, at the right time!
However, quantitative studies offered by marketing consultants and their agencies are expensive and quickly become obsolete. This is why the Trustt solution offers brands the possibility to obtain fresh and proprietary data by orchestrating product campaigns. Ambassadors wishing to apply for campaigns fill out forms that are full of quantitative data about themselves: consumption habits, needs and expectations regarding the product, competing brand used, desired customer experience, usual purchase journey…
This data, which with Trustt belongs to the brand, guides companies in their targeting strategy and allows them to know the slightest insights of their target, to thus offer them the most suitable offers.
Prove the Effectiveness of Your Products
Moreover, Trustt product campaigns allow ambassadors to conduct usage tests after using the products offered by the brand.
The benefits for the company are considerable: the results of these usage tests can be incorporated into marketing claims or any communication message to reinforce the brand’s credibility and support the real benefits of the products. At a time when consumers are bombarded with tens of thousands of advertising stimuli per day, it is essential not to settle for a marketing discourse that no longer leads to sales. You now need to give a voice to your best ambassadors: your customers! The data obtained through Trustt product campaigns therefore promotes conversions by showing your prospects that their peers have approved your products.
Find Your Panel of Ambassadors Thanks to Data
Finally, Trustt supports brands in their influence strategy thanks to a unique technology! The Smart Matching algorithm “SophIA®” cross-references ambassador data with the characteristics of products offered during campaigns to identify the perfect panel of ambassadors.
Quality and frequency of social posts, lifestyle, values, skin tone or hair texture, age, or audience relevance… A wealth of information that allows the algorithm to detect profiles most likely to appreciate your product and recommend it to a qualified audience!
Discover Trustt
Trustt is a digital marketing solution that allows you to create a virtuous circle between your brand and your consumers.II) Customer Reviews, Sales Factors
Customer Reviews: A Lever for Growth
Not having customer reviews on your e-shop today is comparable to not having a salesperson in a store. Indeed, consumer reviews are systematically checked by your prospects during pre-purchase research. They are now vital for businesses at different levels:
- They constitute excellent reassurance data,
- They are a guarantee of your products’ effectiveness,
- They guide your prospect towards the product that their peers appreciated because it meets their expectations.
However, even a product with excellent customer reviews can become a failed purchase if the buyer’s expectations differ from those of the people who left a positive review. This is why having relevant and detailed reviews on your product pages (and not just a simple “perfect”, or “fast delivery, thanks”) is vital to the proper development of your business. It is estimated that 30 consumer reviews on a product page increase conversions by 30%!
A Unique Review Structure
Trustt has implemented a unique review module that allows companies to obtain reviews in sufficient quantity and of the best possible quality.
Indeed, each review provides precise information on all the characteristics of the product: its packaging, its sensory aspects (for a cosmetic or food product), its effectiveness, other appreciated aspects, usage tips, and even the people to whom one would recommend the product. Brands can respond to these consumer reviews, which strengthens their customer-centricity and their image as a brand close to its customers!
To go even further and guide prospects towards reviews from users who resemble them, Trustt has given ambassadors the opportunity to provide information about themselves. This data corresponds to the quantitative information filled out by ambassadors during their application phase.
Thus, above the written review, data such as the ambassador’s photo, age, city (which allows imagining an urban or more rural lifestyle), skin or hair type (for cosmetic, wellness, and beauty brands), and even the ambassador’s social networks can be found.
These revolutionary reviews therefore allow the target audience to identify with the person who appreciated or did not appreciate the product. It’s an excellent way to maximize successful purchases and improve customer satisfaction and retention.
These reviews can even be complemented by swatches or before/after photos, which further reinforce the evidence of product effectiveness!
Video Reviews
And that’s not all! With a focus on co-creation and innovation, the Trustt solution evolves at the pace of business development and adapts to each of their new needs.
Today, 10% of information is retained by internet users who read a text message, compared to 95% for a video message. Based on this observation, Trustt has developed a unique feature: video reviews.
These videos follow the concept of the detailed review and cover the different characteristics of the product in a short and segmented format (sensory aspects, effectiveness…). This allows for conveying more information to the prospect who will more easily remember the product benefits, but also improves their customer experience and brings them closer to the brand community.
III) Influence, Word-of-Mouth on the Web
Word-of-Mouth 2.0
According to a study by the consulting firm BCG, “Word-of-mouth converts four to five times more than traditional media”.
Today, social networks are accelerating the digital transformation of businesses by allowing them to improve their visibility via 100% online word-of-mouth. Influencer marketing is therefore a real growth driver for your business. By implementing an influence strategy with the right influencers on a relevant social network, you amplify the reach of your product by tapping into the influencer’s audience. The trust that communities place in content creators allows for a satisfactory conversion rate, as well as a significant increase in reach if each community member recommends your brand to their own peers…
An Unbeatable ROI
In addition to greatly contributing to the development of your business, implementing influencer marketing campaigns ensures an excellent return on investment. Much less expensive than media advertising, influencer campaigns require only a small investment for better results. Indeed, internet users will have much more trust in their favorite influencers than in an advertisement whose marketing goals they understand.
Influencer marketing therefore ensures quick and conclusive results, with little investment of time and money. Companies today are no longer even obliged to pay the influencer and set up a paid partnership! Trustt consultants even advise against this practice, which undermines the authenticity of the message conveyed by the influencer (if you still opt for this practice, it must absolutely be notified in the ambassador’s publications). Conversely, Trustt product campaigns give free rein to the influencer’s imagination who testifies in an authentic manner. It can’t be said enough, the trust your prospects place in your brand is the foundation of your business!
Trustt UGCs, to Boost Your E-Reputation
After leaving an authentic and detailed review on your product page, Trustt ambassadors are invited to share their experience on the social network of their choice. This allows your brand to benefit from quality social publications, sincere, and created by passionate influencers whose audience is also likely to appreciate your products. Indeed, during your product campaign, the panel of ambassadors is pre-selected by the SophIA® Smart Matching algorithm, which detects the ambassadors most likely to create relevant and quality content, whose audience shares your common values. Thus, these UGCs exponentially increase the e-reputation of your company, while allowing you to benefit from the creation of quality content with low investment.
In Short: Trustt, an All-in-One Solution for Every Team Member
Trustt is therefore one of the best solutions to allow each member of your team (social network, e-commerce retail, marketing, product development, agency and consultants) to take part in a common strategy centered on customers and on the development of your performance. Bring your entire team together around the same product marketing management software and create synergy around your brand, your team, and your customers!
