Organic Cosmetic Care
How a Brand Develops Its Own Brand Awareness
Over 2.1K
reviews
collected
2.1K
posts
+4.4K
opt-ins
Over 3.9K
CMS
The Brand
Mademoiselle Bio is a French organic cosmetics brand founded in 2006. The brand, whose motto is to embody natural and committed beauty, is a pioneer and leader in the organic cosmetics market.
For Mademoiselle Bio, organic is more than a trend; it’s a life principle. Only certified organic cosmetics can be qualified as plant-based cosmetics. That’s why Mademoiselle Bio now offers more than 3,000 products and 150 certified organic cosmetic brands, carefully selected. The products are available online on its e-shop and also in its 15 stores located in Paris, Bordeaux, and more recently in Nantes. The brand has selected the best of organic cosmetics for its customers, in terms of composition, effectiveness, and sensory experience.
Initial Challenges: Deploying Its Own Brand and Winning the Hearts of New Customers
Mademoiselle Bio now wishes to intensify its efforts to boost the development of its own brand, while continuing to ensure the launch and sales of all products listed on the e-shop by “continuously acquiring new customers. Aware that” a brand today “must place its customers at the center of its concerns and overall business strategy”, Mademoiselle Bio decided to contact the Trustt teams with the aim of branding, customer acquisition, and expanding its brand awareness.
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The Objective
An Ambassador Program to Refine Its Knowledge
-By setting up an ambassador program on its e-shop, Mademoiselle Bio was able to recruit over 1K ambassadors, including 1000 engaged content creators specially selected for their affinity with organic cosmetic products, their values, and their influence capacity.
These ambassadors were able to participate in 86 product campaigns for Mademoiselle Bio’s own brand and 55 usage and quality tests. Thanks to the feedback and detailed reviews collected, Mademoiselle Bio, always keen to deepen its customer knowledge to fully satisfy them, now has a better understanding of its customers, their needs, and expectations.
The thousands of “detailed and authentic reviews collected by Mademoiselle Bio have enriched the product pages of the” e-shop. Additionally, the social posts and authentic content published by the brand’s ambassadors on social media have helped to boost the visibility and brand awareness on the web but also to highlight certain brands distributed on Mademoiselle Bio’s e-shop.
Finally, the product campaigns have allowed Mademoiselle Bio to enrich its database with over 4400 segmented opt-ins. The brand can now send targeted communications to its prospect and customer base to drive them to its e-shop, engage its community, and maximize conversions.
The Solution
To meet its primary objective of brand awareness, Mademoiselle Bio relied on implementing an ambassador program directly on its e-shop. The installation of this system conveys the image of a modern brand, anchored in its time and focused on customer concerns.
The launch of these campaigns allowed Mademoiselle Bio to collect numerous useful proprietary data on several points:
- The authentic and qualified reviews under the product pages of its e-shop have generated trust and thus increased conversions;
- The social posts of ambassadors following product tests have expanded the visibility and awareness of the brand’s products;
All the collected data and its analysis have enriched its customer knowledge and targeting.
The Results
Thanks to the implementation of an ambassador program via the solution offered by Trustt, 4 product launch campaigns were carried out. These allowed Mademoiselle Bio to obtain more than 800 detailed and authentic reviews on the product pages of its e-shop.
Thus, we find valuable information regarding their use, qualities, and effectiveness. These experience feedbacks are very beneficial for Mademoiselle Bio as they reassure consumers who have not yet tested the products and allow them to project themselves and make a purchase.
Finally, for Mademoiselle Bio, these authentic reviews from its ambassadors will allow it to communicate more broadly on all its supports and communication channels (website, newsletter, social networks, etc.) and thus win the hearts of new customers.
It’s no secret that consumers now trust digital word-of-mouth more, that is, reviews and comments from other customers, as well as social media posts.
Mademoiselle Bio understands this well! By collaborating with Trustt, the brand was able to recruit ambassadors and content creators who have become their spokespersons on social networks.
More than 2100 posts on social networks, particularly Instagram and TikTok, allow the brand’s values and DNA to be conveyed to the various respective communities and boost Mademoiselle Bio’s notoriety. These authentic testimonials greatly contribute to the brand’s own radiance to a wider audience.
Thanks to these social publications considered reliable by consumers, Mademoiselle Bio has achieved its goal and generates more conversions on its e-shop!
Understanding its customers is a priority, and for this brand with a customer-centric DNA, implementing all these actions via the Trustt software is a real gold mine!
Indeed, the feedback from its ambassadors, whether through the publication of detailed reviews, responses to usage tests (418 respondents), or posts on social networks, allows it to better understand the needs, expectations, and purchase motivations of its target consumers.
These quantified data give the brand valuable insights into what is really important to its customers when buying organic skincare (effectiveness, sensoriality, composition, packaging, price, brand type, etc.) Mademoiselle Bio is able to adjust and evolve its offer to build a solid relationship of trust with its customers and thus always continue to satisfy them.
Opt-ins for Ultra-Targeted Communication
Finally, the Trustt tool also allowed the brand to collect nearly 4400 segmented opt-ins that enriched the brand’s database.
Mademoiselle Bio can now send the right messages by targeting the right people! Sending these targeted communications to a qualified audience contributes to building its community and improving the conversion rate of its e-shop thanks to quality traffic.
