Product/Consumer Panel Matching
Find the Perfect Consumers, Yes, But Effortlessly
A good product in the hands “of an off-target consumer is” a one-way ticket to a failed customer experience, negative reviews, and deprecating word-of-mouth. “Hence the” importance of targeting your panel of ambassadors correctly!
A Consumer Panel Is Not a Lottery
Choosing your consumer panel randomly or based on a handful of criteria is not a good solution. Targeting people based solely on their age, gender, and social class is no longer sufficient today. How can you understand their real needs, motivations, and barriers?
Trustt Determines the Best Consumer Panel Based on Your Products
The Trustt software provides brands with the best panel thanks to a machine learning algorithm, SophIA®, which cross-references consumer data with your product characteristics
“8 out of 10 consumers research online to then buy in-store”
Find the Perfect Ambassadors Thanks to Data
Trustt’s database has dozens of information points on your potential panelists. To find the best ambassadors, the algorithm analyzes:
- Socio-demographic variables,
- Usual purchase journey,
- Consumption habits,
- Insights (needs, expectations, motivations, barriers…),
- Proximity to competition,
- Relationship with social networks / influencers,
- And many others…
Save Your Time and Energy
The algorithm handles the selection of the most relevant panel under the supervision of our CRM experts. No more need to spend hours sifting through ambassador profiles!
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