Maternity Cosmetic Products
OMUM, the brand for pregnant and breastfeeding women, launches its first video review campaigns!
+700
reviews
collected
+ 200
+ 3.2k
815.3K
The brand
Marie-Pascale founded the beautiful brand Omum after a long 14-month journey around the world. A beautiful beginning to a beautiful brand adventure!
Marie-Pascale was able to observe pregnancy rituals and the care given to pregnant women across the different countries of the world she explored. These moments of joy, celebration, and sharing deeply affected the young woman who became a mother herself after her journey.
Marie-Pascale regrets not finding these moments of care and kindness given to pregnant women in our Western countries. In France, pregnancy is rather punctuated by medical follow-ups and educational appointments, sometimes moralizing. Where is the attention to parents’ emotions? And to strengthening “parent-child” connections?
These reasons led Marie-Pascale to develop a unique brand that revolves around maternal emotions, while meeting the needs of pregnant and breastfeeding women. Healthy compositions, safe for the baby and its mother, but extremely effective!
The Objective
Initial Challenges
Trustt is committed to addressing the brand’s various strategic challenges.
Increase the average basket on the e-shop
By activating various digital marketing levers and allowing OMUM to address the right people in the right way, Trustt guarantees the brand an increase in conversions and a clear increase in its average basket.
Prepare for product launches planned for the first semester
Trustt amplifies OMUM products at every stage of their lifecycle. From their launch, new products become commercial successes thanks to the community united around the brand and its values!
Acquire new customers and grow the database
In addition to retaining existing customers by turning them into super-contributors, the product campaigns orchestrated by Trustt and OMUM allow the brand to acquire new customers thanks to ambassadors who evangelize the brand and its products to their own peers!
The Solution
Trustt synergizes OMUM teams and places customers at the center of every company decision thanks to the ambassador program integrated into the brand’s e-shop.
The Trustt teams, experts in community engagement, have carefully developed the ambassador program the most effective to allow brands to unite their community. True contributors, the brand ambassadors (consumers and influencers alike) spread the benefits of the OMUM brand and its products on social networks and on the e-shop. Consequences: new customers and prospects are “recruited”, products gain more visibility, and conversions increase!
Moreover, Trustt collects proprietary data through various forms filled out by ambassadors, to help OMUM perfectly understand the needs and consumption criteria of its core target. The opt-ins collected through the ambassador program also allow OMUM to address relevant and personalized messages to an enriched and segmented email database.
And that’s not all: in addition to benefiting from the Trustt ambassador program, OMUM has also adopted Trustt video reviews! Discover all the brand’s results:
The Results
More than 650 reviews… Text and video!
Like all brands equipped with the Trustt software, OMUM has benefited from hundreds of written, sincere, and segmented reviews to provide authentic and highly valuable user feedback.
However, OMUM really stands out and takes a lead over its competitors… Thanks to video reviews!
Trustt video reviews have all the benefits of text reviews: segmented into multiple fragments, they allow potential customers to obtain testimonials on all product features. The user thus gets a complete review and a 360° information search experience.
The video format also offers better retention of product information, and allows OMUM to stand out in the market for skincare products for pregnant and breastfeeding women!
In addition to seeing the products in action, OMUM prospects can identify at a glance with the ambassador who testifies in the video. OMUM now has a human brand image that’s close to its customers!
UGC on Social Media for Even More Social Proof
Trustt has also supported OMUM in collecting social media posts spontaneously generated by ambassadors.
In total, more than 200 posts in various formats, published on multiple networks, were obtained through 17 product campaigns.
The total reach amounts to nearly 800K people: OMUM thus strengthens its online visibility and significantly improves its consideration among its core target audience!
This UGC is a real springboard to help the brand further unify its online community. The social media posts serve OMUM’s teams as social proof to be shared liberally in stories, newsletters… It’s a great way to thank this community of fans and show them the brand’s appreciation for their creation of quality content!
Over 3K Opt-ins to Grow Its Fan Base
Data is key! The Trustt ambassador program has also allowed OMUM to expand its email database thanks to the centralization of several thousand segmented opt-ins. Thus, the brand can send relevant and personalized messages to a interested and willing target audience to receive these offers. Promo codes, information about the brand and its products, usage tips… It’s time for creativity to deliver the best possible content!
Usage Test Results
Yet another advantage of the Trustt Swiss Army knife software: the collection of usage data!
Indeed, by asking ambassadors to fill out a usage test, they express their experience with OMUM products. Once this data is quantified, the brand can integrate it into all its marketing claims and assert that users have unanimously approved the brand’s products!
The trust of potential customers placed in the hands of ambassadors : a successful bet for OMUM, by Trustt!
