Tech and appliances
A device is judged once it is in hand.
Electric toothbrush, shaver, skincare device, connected object: before buying, people want to know how it works day to day. With Trustt, the brand recruits its own ambassadors, from the user who tests and rates to the creator who shows it on video, then collects detailed reviews for its product pages and retailers.
reviews posted on Sephora.fr in 2 months by FOREO ambassadors, on the Luna mini 3 facial cleansing brush.
FOREO case study published in March 2022.
Updated October 7, 2026
User profile shown
Figures from the FOREO and Philips case studies. Review and video cards: demo, no invented text.
What the industry faces
Before buying a device, people want to have held it.
Skincare device, small appliance and connected object brands sell products that take some learning.
Getting started
Settings, ergonomics, first days of use: shoppers want concrete feedback, not one more spec sheet.
Reviews where the device sells
Many devices sell through retailers. Reviews need to exist on those pages too, within each site’s rules.
Real use over time
Battery life, maintenance, results after several weeks: what makes people recommend a device shows up after unboxing.
How Trustt helps
An ambassador program for devices that take learning.
The brand recruits its ambassadors, has them test its devices and collects what they produce. The Trustt software runs shipments, reminders and collection.
- Step 1
Recruit ambassadors
A call for applications on the brand’s site, with a profile: current device, needs, habits. The brand picks the profiles that fit each model.
Usage profileCurrent device - Step 2
Get devices tested
Users who test rate ease of use and results. Creators who post show the device on video, from unboxing to daily use.
ReviewsHands-on videos - Step 3
Measure real use
A usage test after a few weeks: ease of use, perceived results, what to improve. Feedback useful to marketing and product teams alike.
Usage test - Step 4
Show the proof
With Trustt Reviews and Snackeet, reviews and videos go back to product pages and into stories. Ambassadors can also post reviews at retailers that accept them.
Product pageRetailersGoogle
Selection stays with the brand. It approves every ambassador before shipping, moderates every review before publication and decides what goes public. The software takes the volume: shipping, reminders, collection.
Published proof
FOREO and Philips: detailed reviews on devices.
Figures from case studies published on trustt.io, with their publication date.
180 reviews on Sephora.fr in 2 months for the Luna mini 3
More than fifty ambassadors, selected on their profile, also completed a usage test after use.
Case study published in March 2022.
Read the case study →
A shaver and two toothbrushes tested by ambassadors
Campaigns for Philips One Blade Pro, Sonicare Prestige 9900 and Protectiveclean 4300. Reviews show the user’s profile: age, lifestyle.
Program started in January 2021. Case study published in February 2022.
Read the case study →Figures from the FOREO (March 2022) and Philips (February 2022) case studies published on trustt.io. Reviews are posted by ambassadors who received the product, with a disclosure of it. Trustpilot, Amazon outside the Vine program and Google Maps do not accept reviews received in exchange for a free product. A case study describes what a program produced, not a promised result.
Where the purchase is decided
Reviews about real use, where the device sells.
On the product page, each review shows the user’s profile and precise criteria: ease of use, results, maintenance. Ambassador videos show the device in action.
- 1
The Trustt Reviews widget
Criterion-by-criterion reviews on the brand’s own product pages, with a disclosure of what the ambassador received.
- 2
Snackeet stories and carousels
Hands-on videos become interactive stories and shoppable carousels on the product page.
- 3
Retailers and Google Shopping
Reviews posted at retailers that accept them, and sent to Google through Merchant Center, flagged as received in exchange for a free product.
Skincare device
Reviews sent to Google Shopping through Merchant Center
FAQ
Tech ambassador programs: brands’ questions
Can a brand get reviews on retailer sites?
Yes, on sites that accept ambassador reviews, with a disclosure of what was received. FOREO got 180 reviews on Sephora.fr in 2 months for its Luna mini 3 brush (case study published in March 2022). Trustpilot, Amazon outside the Vine program and Google Maps do not accept reviews received in exchange for a free product.
How does a brand get a device tested by ambassadors?
The brand publishes a campaign on its ambassador program and selects profiles. The Trustt software tracks shipments, reminds each ambassador and collects the review, then the usage test.
What does a usage test measure for a device?
What the user reports after a few weeks: ease of use, perceived results, what to improve. Results are self-reported, not a lab test.
Are ambassadors paid?
They receive the device to test it. This is disclosed next to every review, and creators flag the partnership in their posts.
Is Trustt made for tech brands?
Trustt is the ambassador program software for beauty, nutrition and pharmacy brands. Skincare devices and small appliances use the same method, as FOREO and Philips show.
Get the devices in hand with the brand’s own ambassadors.
In 30 minutes, the Trustt team shows what an ambassador program would produce on the brand’s products: detailed reviews, hands-on videos, usage tests.
