In the digital age, it’s not always easy to stand out among countless direct or indirect competitors present on the web… Especially in the food and organic products sector, which is highly competitive. So, how can you convince consumers of the added value of your food products and propel your food brand to the forefront? There’s only one answer: quality consumer reviews! Indeed, your customers are your best ambassadors. Here are 3 techniques to gather rich and authentic consumer reviews to boost your food brand.
The Importance of Product Reviews for Your Food Brand
According to an IFOP study: 87% of French people indicated that they look at customer reviews before making a purchase decision.
During the information search that precedes the purchase decision, detailed recommendations and reviews from other consumers are often decisive.
Customer reviews, following the use or consumption of a food product, have the power to boost your brand’s sales as they reassure internet users who immediately project themselves and identify with their peers’ experiences.
Customer reviews are now the main social proof that a brand can have. It is essential for any food product brand with an e-commerce site to collect consumer reviews to enrich their product pages.
Especially if you are a recent brand in the food and/or organic products sector, which are extremely competitive markets, it is essential to obtain qualified consumer reviews to stand out from the well-established brands already anchored in customers’ minds…
Moreover, consumers today are very mindful of their health and what’s on their plate. They need these reassuring elements about the quality of your food products more than ever.
This explains why an evaluation app like Yuka is so popular currently! Consumers don’t want to take risks concerning their health. They want to obtain maximum information about the food products they buy.
Consumer Reviews Yes, But Quality Ones!
Having consumer reviews on your e-commerce site is not enough. Several other criteria come into play if you want to impact the performance of your food products e-shop, such as:
- The number of customer reviews,
- The publication date of these consumer reviews,
- Their quality (authenticity, details, information…).
Indeed, the sales of an online store are directly linked to the number of consumer reviews present under the product pages. In fact, few customer reviews, or a total absence of reviews, can greatly harm your reputation…
Moreover, these customer reviews must be recent. Consumer reviews dating back several months are almost obsolete in the eyes of internet users.
Finally, to be able to make a real decision, these reviews from other consumers must be sufficiently complete, detailed, and sincere so that they can project themselves into their purchase.
In the food and organic products sector, consumers prefer to see the product with their own eyes, touch the food, or even smell it to decide to make a purchase.
This is why the presence of detailed reviews from other customers on your e-shop, about what they think of your food products, is so precious for internet users!
It’s not enough to be able to consult the detailed list of ingredients of a food item or highlight a long list of vitamins and minerals and the absence of additives in the food to convince your prospects… The concrete and detailed feedback from other consumers on the benefits and quality of your food products is much more effective!
These reviews provide them with additional information, reassure them, and reinforce their purchase decision.
By regularly obtaining detailed customer reviews in sufficient quantity, you maximize your chances to:
- Boost your online reputation and make your brand more human and authentic;
- Improve the customer experience;
- Acquire new consumers;
- Retain your existing customers;
- Increase your turnover;
- Stay ahead of competing food product brands.
Discover Trustt
Trustt is a digital marketing solution that allows you to create a virtuous circle between your brand and your consumers.3 Foolproof Techniques to Obtain Quality Consumer Reviews in the Food Products Sector
1 – Email Marketing
90% of dissatisfied customers speak up, but only 1% of satisfied customers do… To get your customers’ opinions on your products, don’t hesitate to ask them!
Consumers are generally much more inclined to leave their reviews if they are invited to do so.
Sending a short automated satisfaction questionnaire by email following a purchase is still an effective technique for obtaining customer feedback.
Simply thank each of your customers for their purchase while inviting them to give their opinion via a link redirecting to a short satisfaction questionnaire through an email.
You can also add a call-to-action “I give my opinion” on all your newsletters to collect additional consumer reviews and multiply your chances.
2 – The Ambassador Program
To collect sincere, authentic, and detailed reviews on your products, consider setting up an ambassador program on your e-commerce site!
The ambassador program developed by Trustt integrates very easily into your e-commerce site in just a few steps.
Then, the “Trustt tool assists you in selecting a” panel of ambassadors tailored to your brand and food products.
After selection for each product campaign, your ambassadors receive the products directly and free of charge at home. In exchange for the free food product, the ambassador is invited to leave a sincere, complete, and detailed review of their experience with the tried food product.
All of these consumer reviews then enrich the product pages of your food e-shop and help you multiply your product sales.
In addition to the consumer reviews left on your e-commerce site, your ambassadors can also give their opinion on your products via their own social networks to members of their community. This authentic and sincere User Generated Content allows you to strengthen your online visibility and e-reputation.
And that’s not all! The benefits of installing an ambassador program for your food product brand are multiple…
Conducting product campaigns with a panel of targeted and affinity consumers allows you to:
- Boost your brand image by showing the interest and consideration you have for your customers’ opinions;
- Collect valuable data on your target audience and your products, which allows you to optimize your customer knowledge and continuously improve your food product offering.
3 – The Customer Review Module
Trustt has developed a unique review module that integrates very easily into your online store (Shopify, WordPress, and PrestaShop).
Trustt’s SaaS solution allows food and organic product brands to collect comprehensive and authentic reviews from their consumers!
The software allows consumers to give their feedback after testing your foods.
Several aspects are then developed by consumers such as sensory experience, taste, the strengths of your food product, packaging, their usage and/or preparation tips, etc.
By integrating a consumer review module on your online store, you easily collect ultra-complete, sincere, and authentic customer reviews!
Moreover, these consumer reviews are qualified and inform other internet users about the user’s profile.
This allows internet users to identify with these reviews, increasing their trust in your food product brand and making them more confident in their purchase.
As a bonus, know that consumer reviews on your food product pages are incorporated into Google’s rich results, which helps strengthen your food brand’s credibility from the very first stage of your prospects’ search process.
