How to Collect Customer Reviews After a Purchase?

Customer testimonials significantly boost your website’s conversion rates and collecting them helps to build loyalty among your existing customers by establishing a real relationship of trust. Moreover, they represent a considerable advantage with Google and positively impact the natural referencing of your online store. So, there’s no reason to deprive yourself of them! Let’s focus on existing solutions to highlight customer reviews on your e-commerce site and expand your business.

How to Obtain Customer Reviews After a Purchase?

Here are 3 foolproof techniques to collect detailed, sincere, and authentic reviews from your clientele to know what they think of your products:

Sending a Satisfaction Questionnaire

To collect customer reviews following a purchase on your store, sending a satisfaction questionnaire by email is an effective and essential solution! As a brand that sells its products on the web or offers services, you’re probably already using email to confirm a purchase or to regularly send information to your customers about your company’s news, ongoing promotional offers, or the launch of new products and services.

Also, you can easily set up the sending of an automatic satisfaction email a few days after the receipt of a purchase to gather your customers’ impressions.

Creating a Google My Business Page

Google My Business is a local referencing platform and a great tool for businesses with an e-commerce site. Google My Business allows internet users to leave their review accompanied by a rating under each company’s profile. These testimonials are public and automatically displayed.

Google gives businesses the opportunity to respond to each customer comment. When the vast majority of reviews are positive, this has the effect of influencing internet users and boosting click-through and conversion rates.

However, make sure to set up regular monitoring to not miss any review! Indeed, it is advisable to always respond to a customer testimonial, whether it is positive or negative.

Implementing the Trustt Reviews Module on Your E-commerce Site

The Trustt SaaS solution allows brands to generate and collect detailed and authentic reviews thanks to a review module – Trustt Reviews – compatible with the 3 most used e-commerce platforms in France: Shopify, WordPress, and PrestaShop!

This feature allows your customers and prospects to “have access to authentic, rich, and detailed reviews: product or service effectiveness, to whom I recommend it, appreciated aspect, etc. In addition to” a detailed and authentic testimonial, these reviews are qualified and inform other internet users about the user’s profile such as their gender, age, and skin type for example. You thus allow consumers to “identify with these reviews” thanks to the displayed characteristics, to increase their confidence in your brand and thus make the decision to buy more serenely.

To obtain ultra-complete reviews on your products in addition to spontaneous customer reviews, Trustt allows you:

• To engage a panel of ambassadors carefully selected for their affinity with your products and services;

• To select influencers who boost your brand among their communities;

• To integrate Trustt Reviews into your product catalog and perform quick moderation;

• To easily share UGC content generated by your users (before/after photos, ratings, video reviews, blog articles…) on your social networks, product pages, e-commerce site, and other media supports.

The benefits are multiple for your website. You will thus be able to:

• Optimize the purchase journey of your users by guiding them towards the product or service that suits them;

• Increase consumer confidence in your brand and build loyalty thanks to the reviews and evaluations generated via the ambassador program;

• Multiply the conversion rate of your website;

• Increase SEO traffic on your e-commerce site and gain visibility;

• Stay one step ahead of the competition.

But also, aim for excellence by constantly improving your product and service offerings thanks to customer feedback.

In terms of features, the module is easy to use and install, and all steps are explained to you step by step. You should know that you can also very easily import your old customer testimonials to the Trustt dashboard to manage all your reviews via the platform.

The reviews left by your ambassadors can then be used in several ways; you can:

• Publish them on your site’s product pages,

• Use them as reassurance elements on all your communication supports and channels (newsletters, social networks, online advertisements, print materials, etc.).

Why is it important to obtain customer reviews after a purchase?

“30% is the additional conversion rate achieved by a product page that has more than 50 reviews”

Buying a product online doesn’t allow the consumer to fully understand a product. Indeed, they may be interested in your product but fear making the wrong choice or not be totally convinced and hesitate with a competing product…

Reviews from other consumers who have already experienced your products are the “social proof” that your prospects need to make the decision to buy your product. These testimonials complement your product pages by giving internet users additional concrete characteristics. They provide valuable information to your future buyers about the quality of your products and allow them to envision their purchase.

Finally, this digital word-of-mouth, if positive, contributes to creating a great brand image, which is a real guarantee of quality and trust for internet users. Indeed, the more qualified consumer reviews you have, the more positively you are perceived by internet users.

Thus, it is generally recommended to obtain a minimum of 50 qualified reviews for there to be real added value on your brand visibility. On average, about fifty qualified and verified testimonials allow you to obtain 30% more sales on your e-shop!

This is why it is important to obtain sincere, complete, and authentic customer testimonials on all platforms where your clientele is used to giving feedback: your product pages, your social networks, your e-commerce site…