Why Share Influencer Content?

Sometimes influencers post content related to your brand: a blog article, a social media post,… This type of content, called UGC for User Generated Content, gives you the opportunity to gain visibility, as an entire community (re)discovers your brand.

But it’s important not to remain passive towards this content. It is indeed the perfect opportunity for you to have something to share on your various web platforms. And the benefits are multiple!

Many Reasons to Share Influencer Content

The content shared online by your community can take different forms, but there are just as many ways to reshare it. The simplest is obviously to do it on social networks. Instagram, for example, facilitates this step in stories when someone mentions you. But it’s also possible to highlight this type of content on your website, or in your newsletter.

However, you won’t select the same types of UGC depending on the platform on which you’re going to reshare them. Indeed, if you want to repost Instagram posts from influencers in your stories, focus on the most aesthetic publications, or those featuring trendy content creators likely to interest your own audience. Also opt for influencers whose followers have values similar to yours and who have an interesting engagement rate.

If you choose to share UGC on your website, why not select the best blogger articles and republish them on a tab of your e-commerce platform, close to customer reviews? A prospect researching one of your products will be delighted to be able to complement their reading of customer reviews with a detailed and comprehensive blog article recounting the experience of one of your consumers.

Finally, sharing content in your newsletter can be a real strategy to increase traffic to your website and boost your conversions: before/after photos for example are relevant tools to capture the attention of your subscribers and encourage them to check out your offer and learn more about your products and their benefits.

But regardless of the platform used, resharing this content always makes sense and has many advantages.

Participate in Enhancing Your Brand

When an influencer shares a positive message about your offer, they highlight your brand and contribute to giving a good image of you to their community. If the latter didn’t know you yet, they may want to learn more about you and they already do so with a good preconception!

Sharing it on different communication channels can only increase these effects and continue to enhance your image. Never forget that consumers and influencers speak best about your products! You will thus elevate the voice of influencers and give them more reach.

Enhance the Community Image of Your Brand

Sharing influencer content sends a strong message. It emphasizes the idea of a community surrounding your brand and gives a sense of inclusion to the people you repost. Other members of your audience may then want to do it too to show their belonging to your fanbase as well.

By sharing influencer content, a feeling of inclusivity as well as exclusivity will be born. The person who sees their content shared will have a feeling of privilege for being noticed, even more so if they undertake a future partnership with your company. This desire for exclusivity can encourage others to share their impressions about your brand.

Moreover, brand hashtags reinforce the image of a community around your company. This hashtag can indeed gather all those who adhere to it and who identify themselves as part of your fans.

Expand Your Network of Influencers

An influencer who shares positive content about you is very likely interested in your brand, and may be doing so in the hope of a future collaboration. If, on your side, you are also planning to get into influencer marketing, this is a very good opportunity to start!

By resharing content from an influencer you’re interested in, you facilitate the exchange and take a step in their direction as well. This is an opportunity to lay the first foundations for a possible long-term collaboration. When a brand starts in influencer marketing, it can sometimes be complicated for them to contact influencers, who receive hundreds of private messages every day. Your proposal for partnership can quickly get lost in the flood of requests that inundate the influencer’s inbox. As you can understand, sharing posts and articles from your target influencer is an excellent strategy to stand out from other brands and easily connect with web stars.

If your brand already has a well-established reputation and has no trouble contacting influencers, sharing this type of content on different platforms will further enhance your credibility in influencer marketing and demonstrate the interest you have in your collaborators, as well as your desire to build a close relationship with those who share your brand’s universe.

Taking Advantage of Immediate Content

Content creation requires a lot of effort: it is costly and especially time-consuming, on social networks, but even more so when it comes to extensive content like articles. However, content marketing and social media campaigns represent two key strategies for businesses!

Community content in which you are mentioned therefore represents a significant saving in time and money. Resharing it is simple, almost immediate, and free. It’s thus a real gift that influencers are giving you by producing content on your behalf!

The only imperative to respect is crediting. Remember to credit the person who posted the content you are reusing by mentioning them and/or including their name. It’s even better if you’ve asked for permission to share their content beforehand.

Think SEO!

Can contacting an influencer boost your SEO? And how! Contacting a content creator isn’t just about your communication and influencer marketing strategy. There is indeed a real SEO objective behind it. If you contact an influencer who has published content promoting your offer, and they allow you to share their post on your own networks, you create a bridge between the influencer’s account and your brand’s. If you use a hashtag related to this ambassador, or tag them directly in your post, you further increase your chances of seeing their community land on your own accounts. This therefore corresponds to better visibility for your brand on the social network, which can translate into an increase in your number of followers and a better engagement rate from your followers. Consequently, your account will benefit from better SEO on the social network, thanks to the algorithm that will judge your content as being qualitative and relevant.

Moreover, the “influencer who publishes content related to your products will surely insert a link pointing to your website to facilitate the search and” experience for their followers. An external link of this type, called a “backlink”, will also drive traffic to your web platform and indicate to Google that your site is generating interest, and that “it deserves to be well ranked” in the top positions of search results.

If you’re interested in influencer marketing campaigns, Trusst is a SaaS tool that allows you to contact influencers who could potentially become the voice of your brand. Through ambassador programs and product testing, you have the opportunity to gather numerous reviews about your products, which will also be shared on social media and generate UGC with high added value for you. Easily find the influencer and their community who share your values, in other words, the ambassador who will be able to create quality and authentic content to establish a climate of trust between your brand and their subscriber base!