How to Integrate Professionals into Your Ambassador Missions?

Consumers are essential for brand growth, but industry professionals are just as important!

So, how can you involve professionals in ambassador missions? What are their roles in these missions? Trustt shares its advice on integrating professional ambassadors into product or event missions.

Why Integrate Professionals into an Ambassador Mission?

Regular consumers are good ambassadors, but professional consumers are also valuable due to their advanced expertise! Integrating professionals into product or event missions allows for individuals who possess in-depth knowledge of their industry, customer needs, and expectations, thanks to their direct contact with clients.

By targeting professionals, companies can obtain more precise, detailed, and relevant opinions and feedback on their products. Indeed, these professionals have the legitimacy to provide comments on the technical feasibility of the product and potential improvements, thanks to their daily and professional use of the products. Thus, the company is better able to understand the needs and expectations of target customers.

Moreover, professionals can recommend products differently to their clients and audience, as it is even more relevant to target professionals who are present and active on social media to reach a wider audience. Indeed, for customers, professionals have more legitimacy than an average consumer: they are listened to and taken seriously when they speak about their area of expertise.

Examples:

• A naturopath discussing the benefits of dietary supplements;
• A hairdresser explaining which active ingredients to prioritize in hair products;
• A veterinarian presenting essential criteria to consider when choosing pet food;
• A makeup artist giving tips for perfect makeup;
• A dermatologist listing their favorite products for certain skin conditions.

Their professionalism and knowledge allow them to present products in detail, decode their benefits, and most importantly, recommend them to a targeted audience

And of course, professionals are likely to share their product experience with their peers. Indeed, if a professional finds a product effective and useful in their work, they will recommend it to their colleagues, which allows companies to increase their sales.

Create a Custom Panel Composed of Professionals

With the Trustt solution, integrating professionals into your panel is entirely possible. All you need to do is develop questions that will help select professionals from the sector. For example: “Are you a beautician or do you work in the beauty industry?” The possibilities are numerous and can be adapted according to the questions asked: beautician, dentist, hairdresser, naturopath, etc.

Do you want to improve in-store positioning? By integrating professionals into the panel, it is possible to prioritize ambassadors who have a shop or a point of sale, and if they are interested in listing your brand.

This allows these ambassadors to test your products, provide comprehensive feedback, talk about them on social media, and promote them directly at their point of sale.

Independent home sellers (VDIs) are also professionals you can integrate into your campaigns. These professionals will sell your products directly to customers without going through a physical point of sale. Their profile is just as interesting as it allows you to sell your products in a different, more personalized way to new customers.

Create Missions Specifically for Professional Ambassadors

Whether it’s for product campaigns with social media posts or event missions dedicated specifically to professionals, you have several possibilities for integrating professionals into ambassador missions.

The Product Mission

The product mission allows a panel of professional ambassadors to try out products. They will then share their experience through social media posts with their community (TikTok/YouTube videos, Instagram reels/posts, blog articles, etc.). They will also leave their reviews directly on the product page (on your site or e-retailers’ sites). Note: The Trust Reviews module provides detailed information about each person who has left a review, allowing potential customers to better relate.

This mission is interesting for professionals who are active on social networks. Their audience is accustomed to seeing posts related to their profession and will be even more attentive to their advice and product demonstrations.

The event mission

The event mission allows you to invite ambassadors and talents (in person or remotely) to an event (masterclass, cocktail party, product launch, trade show, etc.). This moment allows them to discover new products, strengthen your relationships with them, and benefit from their notoriety to highlight the brand.

By inviting professionals to an event, it is possible to share a convivial moment, learn more about their product expectations, and even propose more extensive collaborations…

Exclusive partnerships

Once the missions are completed, identify the most engaged contributors to offer them exclusive collaborations. Through affiliate systems with percentages on sales, discounts on your products or services, resale of products or services, or invitations to brand events as “experts”, there are numerous and varied ways to work closely with professionals.

A concrete example

L’Occitane and Major Mouvement, a physiotherapist and content creator known on Instagram with 613k followers, teamed up to create a conference around the theme of lightness. Working with content creators allows you to organize events and other collaborations with professionals from a specific sector.

It is thus possible to reach this professional’s audience in addition to your existing one, while highlighting your brand from a different angle than just presenting your products, through an engagement for example, in this case promoting personal well-being.

Thus, by integrating professionals into ambassador missions, you will have UGC content from a professional who has a different vision of the products and who will reach a target audience perfectly suited to them.