Today, competition is fierce. It’s no longer enough to have good products and create a WordPress e-commerce site with a nice theme to stand out and make internet users want to buy your products. Consumers don’t hesitate to research before purchasing a product and to browse reviews and various comments from other users to make a decision. This is why it’s essential for your brand to have as much User Generated Content (UGC) as possible on your product pages to develop your reputation through this 2.0 word-of-mouth and boost your business.
What is User Generated Content (UGC)?
UGC (or User Generated Content) refers to any type of content created by users about a brand and its products or services.
This UGC can be customer reviews, forum messages, social media posts (photos, videos, posts), ratings, or even blog articles.
This content generated by a brand’s consumers has a virtuous influence on the purchasing behavior of prospects. It allows them to obtain more information about a product or service as well as an objective and authentic point of view on all its aspects thanks to the experience of other customers.
According to a Nielsen study on consumer confidence index, “92% of consumers” trust UGC more than traditional advertising.
Thus, obtaining as much User Generated Content (UGC) as possible relating to the positive points of your products on your WordPress site allows you to:
- Establish your credibility;
- Boost your reputation;
- Improve the natural referencing of your website (SEO) and gain more visibility on Google;
- Boost the traffic of your WordPress website;
- Multiply conversions;
- Obtain in-depth knowledge of your target audience;
- Continuously optimize your products;
- Stand out from competing brands.
Moreover, adding UGC (photos, image blocks, reviews, videos…) from your customers to your WordPress website is simple and economical.
Your consumers provide you with quality communication materials with little investment on your part, which you can reuse to enrich your website pages, blog articles, and social networks.
Integrating UGC on your WordPress site is therefore a cost-effective strategy that brings you numerous benefits.
4 Methods to Add ROI-Driven UGC to Your WordPress Site
UGC is perceived as reliable and authentic, which helps boost reassurance among other prospects and encourage purchases. Here’s how to integrate content generated by your consumers (UGC) on your WordPress site:
1. Create a Social Gallery for Your WordPress Site
Whether permanently or occasionally during a social media campaign with a dedicated hashtag, your WordPress site can incorporate an image gallery grouping all UGC posts about your brand. This image gallery is usually presented in the form of image blocks.
This block of content created by your community on social networks can be displayed on strategic pages of your site (product page, category page, home page, etc.).
You can create your own layout and choose your theme for these blocks using WordPress editors such as Gutenberg, for example, recently updated and enriched with numerous features (notably the default theme Twenty Twenty, which offers great clarity and flexibility).
The good news is that you don’t need to delve into CSS code or call upon developers to showcase UGC published on your social networks on your WordPress site! The new version of the Gutenberg editor has all the necessary features and allows you to do without code while benefiting from optimal layout.
Numerous plugins available in the WordPress Gutenberg editor (latest version) allow you to create Social Galleries on your e-commerce site. They enable the creation of multiple and mixed feeds of posts from various users with specific hashtags and automatically extract the most recent social posts with specific tags on your WordPress site. You can then integrate these image blocks on your website pages (homepage, product pages, blog articles, category pages, etc.).
2. Insert a Customer Review Module on WordPress
In the customer purchase journey, reassurance through other consumers’ reviews is crucial as these reviews help prove the viability and quality of your products and guide your target audience in their purchase decision. This reassurance helps improve your e-shop’s performance, as well as improve the natural search engine optimization (SEO) of your website.
Indeed, a product page with 50 reviews has a 30% higher conversion rate than a page without reviews! Now, to gain the trust of your customers and prospects, collecting a sufficient number of sincere and authentic reviews (UGC) on your WordPress site is essential to boost your sales and performance.
Thus, the Trustt Reviews UGC module is available on the most commonly used CMS (Content Management Systems), particularly on WordPress (WooCommerce).
Thanks to the Trustt SaaS solution – and/or the Trustt Reviews module – find all the authentic and detailed reviews generated by your consumers (reviews, videos, before/after photos, swatches…) on your dashboard. Easily integrate these UGCs on your WordPress site’s product pages: thus increasing the trust of your customers and prospects in your products and brand. Consequently, you increase SEO traffic to your e-commerce site and multiply your sales.
Trustt UGCs inform your prospects by providing precise information on each product characteristic, as well as on the person who used it. Thus, your potential customers can identify with these reviews thanks to the displayed specifics and more easily project themselves into their purchase.
Discover Trustt
Trustt is a digital marketing solution that allows you to create a virtuous circle between your brand and your consumers.3. Set Up an Ambassador Program on Your WordPress Site
To obtain “ROI-focused” User Generated Content on WordPress, consider an ambassador program!
Trustt offers you an ambassador program to integrate directly into your WordPress site and WooCommerce system in just a few steps.
Thanks to a plugin integrated into your e-commerce site (WooCommerce on WordPress), your ambassador program, customizable to your brand’s colors and theme, integrates onto a page of your WordPress site, without going through the new version of the Gutenberg editor.
Through rigorous selection, Trustt allows you to recruit a panel of relevant and engaged ambassadors in total alignment with your brand’s values and objectives. They will then receive your brand’s products to test directly at their homes. In return, they commit to:
– Provide a complete and detailed review following the use of the product,
– Take photos and/or videos,
– Create content on their social networks…
At the end of the product campaign, ambassadors are invited to leave their detailed review.
The Trustt software then allows you to display all the content generated by these ambassadors on your WordPress site’s product pages (in the form of image blocks, etc.).
4. Publish Results on Your WordPress Site
To help you obtain ROI-focused UGC, the Trustt SaaS software combines proprietary data (first-party data), authentic and enriched customer reviews (UGC), and affinity-based influence.
When setting up product campaigns via the Trustt ambassador program, selected ambassadors can perform remote usage tests of your products.
The Trustt tool will then display these results in the form of pie charts to allow you to have a clear and understandable percentage distribution of your campaign results.
These proven effectiveness data allow you to quantify your users’ feedback regarding their experience with your products, but that’s not all… These are also data that you can use to convince your prospects and boost your performance!
Indeed, you can use this data to communicate with your target audience through various media (digital and print), generating additional trust in your brand regarding the quality and effectiveness of your products.
Publish this data in the form of “images on the homepage” of your WordPress site and/or on product pages, and even in your blog articles. These key figures on user satisfaction with your products allow you to vary the different types of content present on your WordPress site, make navigation more enjoyable, and multiply your conversions at the same time!
One last tip for the road: we recommend using a UGC link attribute plugin for WordPress. This allows website owners to tell Google and other search engine bots not to “vote” for this link. In other words, these are links that are not necessarily approved or supported by the page author. The UGC link attribute helps identify these links and inform Google about them. You should use this link attribute on pages (articles, blog, product sheets) where users can add content or links, especially in the “comments” section or in the “forum” if you have one.
This helps Google and other search engines recognize that this is content created by users and not by you. UGC links work in the same way as nofollow links and tell Google not to follow this link (to avoid diluting your SEO popularity as it’s distributed across a large number of outgoing links to social networks). You can use the AISEO plugin or WP UGC Comments which allow you to select the link attribute as UGC
. These link attribute plugins avoid having to go through the Gutenberg editor code available on WordPress.
So, are you convinced of the power of UGC and the need to collect it on your WordPress site?
