High-end Cosmetics
Engage communities in the American market, increase brand awareness, and ensure profitable growth
Over 1200
detailed reviews
on D2C sites
Over 800
social posts
Instagram + TikTok
Over 1300
opt-ins
qualified
+ 3000
ambassadors
including 50% influencers
Dr. Brandt: Premium Dermatological Care
Founded in 1999 by Doctor Fredric Brandt, a renowned dermatologist and aesthetic physician, Dr. Brandt has become an essential reference in the American cosmetics sector.
During his career as a cancer researcher, he discovered natural antioxidants to combat damage caused by free radicals. He then founded the Dr. Brandt brand.
His approach? An innovative vision of skin treatment and cutting-edge techniques in service of the cosmetic revolution. The product range includes ultra-targeted treatments: anti-aging, localized imperfections, marks…
The brand relies on in-depth dermatological expertise, supported by botanical and natural active ingredients. Since 2005, the American brand has been distributed internationally (online site, e-retailers, and boutiques).
Their challenge: sustain the existing and
reach a younger target in a
ultra-competitive market
Dr. Brandt is already a recognized brand in the United States and enjoys good awareness among a target of mature women. Specific consumers looking for immediate results and long-term objectives.
The products are available on the e-commerce site and several retailer sites (Sephora, Lookfantastic, Feelunique).
For 10 years, Dr. Brandt’s teams have been working on various plans, with the central ambition of reaching a younger target audience.
Engaging a community of brand ambassadors and influencers on social networks is one of its major axes…
A solid and
multidimensional action plan with
the Trustt solution
- The implementation of an Ambassador Program on the e-shop in the United States: to highlight its Customer Centric approach, remind of the brand’s values, and emphasize its desire to work with and for its community.
- Massive recruitment of consumers and influencers with an audience affinity to conquest targets: personalized email campaigns, judicious highlighting of ambassadors in featured stories, and the Trustt intelligent selection tool to refine panel selection
- The design of custom questionnaires to obtain reliable and information-rich consumer data
- The creation and dissemination of product campaigns with detailed instructions accompanied by a creative inspirational brief to help collect reviews and create content by influencers
- Sending usage tests at the end of deadlines to obtain proven effectiveness data for customer reassurance
Results in 2 years of
collaboration and joint work
- More than 1300 new qualified opt-ins from Ambassador Program applications
- Nearly 6000 respondents to application forms: allowing Dr. Brandt’s teams to obtain concrete quantitative data and refine their marketing claims, while projecting for future formulations
- Nearly 40 ambassador product campaigns launched with nearly 3000 engaged consumers (including 50% influencers with an affinity audience)
- More than 1700 detailed reviews to enrich Dr Brandt’s product pages and reseller websites, thus addressing one of the key challenges: significantly increasing sales through customer reassurance.
- More than 800 creative and engaging social media posts, primarily on Instagram and TikTok: content freely reusable by the brand and automatically uploaded to the Trustt dashboard, with detailed performance reports.
- More than 30 regulatory-compliant usage tests to derive proven efficacy data and enhance sales materials, packaging, and product sheets.
Benefit from our expertise to ensure your international expansion
