TikTok is the new platform to use for designing influencer campaigns! Since 2020, it has been the most downloaded application and has immense potential for brands because on this media, authenticity reigns supreme! And today, consumers are thirsty for authentic, rich, and interactive content.
“User-generated videos are 22% more effective than those published by your brand in converting new customers. They capture and retain viewers’ attention better.”
Creative and close to their community, influencers reach their audience in a direct and sincere manner. Their content can go viral and get millions of views thanks to the high engagement rate on TikTok. Brands thus have access to free content that boosts their visibility!
Now, this growing trend is impacting how brands develop their influencer strategy… That’s why the Trustt tool allows its users to launch TikTok campaigns.
Choosing Relevant TikTokers
With the Trustt tool, configure your ambassador panel with influencers who actually have a TikTok account. From the call for applications to the selection of your influencers, you can filter to see only those who have an account on this social network. Take advantage of the expertise of content creators to get quality videos. You gain visibility thanks to a large audience available on TikTok.
A 100% TikTok Campaign
You can guide your TikTokers in their mission via a user guide in which you will notify the dos and don’ts of your brand. Provide indications on what you expect: type of video, lighting, video duration (maximum 40 seconds), product highlighting, hashtags for the campaign as well as classic hashtags (#foryou, #fyp, #foryourpage…) and music, which is the element responsible for trends…
You can also indicate what your brand doesn’t appreciate (showing other brands, putting text at the bottom of the screen, inappropriate attire…) to avoid collecting videos that don’t meet your expectations.
Provide as many indications as you wish to have a TikTok campaign exactly as you would like it. By providing the maximum amount of precise information, you guide the talent without influencing their creativity!
