Eco-Responsibility for Cosmetic Brands
In this e-book, you will discover:
What Is Eco-Responsibility?
Why Demonstrate Eco-Responsibility?
How to Be More Eco-Responsible as a Cosmetics Brand?
Eco-Responsibility at the Heart of Your Marketing Strategy
Today, we observe a convergence between consumers, whose expectations and behaviors are evolving towards more responsible consumption, and brands, which face imperatives of commitment.
“Today, consumers prioritize natural ingredients, place great importance on eco-responsibility, and insist that brands participate in the conservation and protection of the environment”, specifies Amanda Le Roux, Vice President of Aveda International.
As a company in the cosmetics sector, how and why should you demonstrate “eco-responsibility? Discover our advice in this guide dedicated to” eco-responsibility for cosmetic brands in 2021.
