Expert Brand in Nutricosmetics
Biocyte: A Growing Community Thanks to Collected Opt-ins!
Over 400
reviews
collected
Over 160
posts
Over 3.5K
opt-ins
CMS
The Brand
Biocyte is a French laboratory that offers high-quality natural food supplements. The brand harnesses the benefits of natural active ingredients, whose effectiveness is scientifically proven, to improve the beauty and well-being of everyone.
Since the 1980s, Biocyte has been developing effective supplements that respect the biological functioning and needs of everyone. Acting from within to enhance one’s outward appearance is the key principle of the Biocyte brand!
Biocyte, a laboratory specializing in nutraceuticals, has chosen to equip itself with the Trustt tool to strengthen its community engagement.
By organizing more than a dozen product campaigns, Biocyte has been able to collaborate with hundreds of ambassadors to develop brand awareness. The collected opt-ins have also allowed Biocyte to refine its targeting and offer products that perfectly meet the needs of this core target audience.
The Objective
Initial Challenges
One of the main challenges for the Biocyte brand, in equipping itself with Trustt, was to increase conversions across all its digital points of sale.
Indeed, Biocyte is also distributed by e-retailers: the challenge was therefore to improve sales on the official e-shop and with its online resellers. Consumer reviews, proven effectiveness data, and UGC collected with the tool are excellent levers to boost conversions!
Secondly, Biocyte had a challenge of e-reputation and online visibility. Developing Biocyte’s presence on social networks by building a qualified panel of influencer ambassadors thanks to Trustt’s algorithm could bring visibility throughout the year across all products.
Finally, the brand was eager to improve understanding of its target audience in order to reach them in the best possible way. Delivering relevant messages, at the right time and to the right people was also a means of retaining Biocyte customers by offering them offers and services that truly correspond to them.
The Solution
An Ambassador Program, Thousands of Outcomes
Many challenges, one solution: an ambassador program ! When Biocyte chose to use the Trustt tool, the brand had no idea it would orchestrate so many product campaigns. It wasn’t one, or five, or even ten campaigns that were launched, but sixteen that were offered to brand ambassadors!
These sixteen campaigns allowed the Biocyte brand to benefit from all the expected outcomes. Reviews, UGC, quantitative data, and opt-ins allowed the brand to significantly improve its conversions thanks to better visibility, increased traffic, improved reputation, and better targeting.
The thousands of opt-ins collected following the campaigns have indeed allowed Biocyte to refine its targeting strategy and deliver the right messages to highly qualified segments likely to be interested in the delivered content. These opt-ins have therefore enabled Biocyte to better engage the community through newsletters and relevant content adapted to a better-defined target audience.
The tens of thousands of data collected through quantitative studies have also served the objective of deepening the understanding of the target audience. Biocyte can now perfect its offer to align with the needs, expectations, and habits of its core target audience!
The Results
Hundreds of consumer reviews as conversion levers
The product campaigns have allowed Biocyte to collect hundreds of consumer reviews on their product pages.
The abundance of offerings in the dietary supplement market certainly provides consumers with a wide variety of products, but they can quickly become overwhelmed by this vast array of choices. Consumer reviews therefore embody the digital version of in-store advisors: they guide the prospect towards the product most likely to interest them.
Trustt reviews are the most effective in the market for this purpose, as they provide precise information on each product characteristic, as well as on the person who used it. Potential customers can therefore identify with the person who left the comment and estimate whether their user experience will be similar or not. Don’t forget that 80% of consumers research online before purchasing a product in-store! Online reviews are therefore also conversion levers for physical distributors…
In addition to limiting unsuccessful purchases, consumer reviews offer multiple benefits: they improve the natural SEO of the brand’s e-shop, allowing it to appear higher in Google’s SERPs (search results). They also serve as feedback to the brand which can use them to identify potential areas for improving the customer experience. Finally, they help build customer loyalty by promoting successful purchases, which maximizes customer satisfaction.
Ambassadors as relays for product benefits
In addition to sharing their experience on the brand’s product pages, Biocyte ambassadors, 30% of whom are influencers, post content spontaneously on their social networks to provide feedback to their followers. Biocyte therefore benefits from an audience of several million people, thanks to the influencers’ communities, who are themselves likely to talk about Biocyte products around them… It’s the snowball effect!
In addition to boosting brand awareness, social media posts reinforce product credibility, promote conversions and offer the brand an opportunity to engage the growing community. Indeed, social media posts can be easily reshared by the brand in various communications: newsletters, e-commerce homepage, the brand’s official social media accounts…
Biocyte can thus demonstrate its interest in its community and elevate influencers to the status of super-contributors for the brand. Content creators thus benefit from highly appreciated brand recognition, while the brand benefits from hundreds of sincere and quality publications that build trust among future customers and develop the presence of the brand on social networks.
Proven efficacy data through usage tests
Upon receiving the product, ambassadors can perform usage tests, remotely, without influence from the brand.
The Trustt solution then displays the results of these u “sage tests in the form of pie charts to provide the Biocyte brand with a”clear and understandable percentage breakdown of these test results. This practice allows Biocyte to obtain data on proven effectiveness and consumer insights on product usage. These usage tests provide reassurance on the products, give the brand actionable content for all its communications, and enable the development of Biocyte’s sell-in!
