You’ve just launched your online store on Shopify, however sales aren’t meeting expectations and your conversion rate isn’t taking off… Don’t panic! To help you boost your results, increase your conversion rates, and ensure the success of your e-commerce site, Trustt shares its advice and techniques.
Shopify Online Store: Concept, Target, and Functionality
Shopify is an e-commerce platform that functions as a SaaS (Software as a Service). This means the platform is based on a proprietary model. As a brand, you don’t have to install anything on your computer; your online store is in the cloud. Your e-commerce site is hosted for a monthly subscription.
Shopify allows both individuals and businesses to create and manage their own online store from scratch. It’s an excellent platform for both beginners and more experienced online retailers.
Indeed, Shopify doesn’t require any coding expertise. The platform takes care of configuring all the technical aspects of your e-commerce site: server, payment gateway, updates…
The Shopify platform allows you to create, in a simple and intuitive way, an e-commerce site with all the necessary features for its proper functioning (own domain name, secure web hosting, product catalog management, buyer profile management, customer account creation, secure payment, delivery options, etc.).
The Shopify e-commerce site creation tool is easy to use and powerful. Moreover, it offers various features in terms of marketing and natural referencing that allow you to:
- Integrate your brand image and customize your online store;
- Optimize your e-commerce site for Google and other search engines: Shopify aligns with SEO best practices to allow your prospects and customers to easily find you on search engines;
- Implement a customer review section to engage your prospects and customers and stimulate sales and conversions;
- Link your online store to your various social media accounts;
- Create a responsive online store to facilitate navigation and conversions for users on mobile devices;
- Analyze your sales statistics and optimize your marketing actions thanks to the performance report of your e-commerce site provided by the Shopify platform.
A Reminder: Conversion, Conversion Rate: Definitions
First, let’s revisit the concept of conversion. Conversion refers to the action you want your potential customers to take on your website.
This action can be the purchase of one or more items, filling out a form, subscribing to a newsletter, downloading a document…
On your Shopify online store, conversion corresponds to the action of purchasing one or more products.
The conversion rate corresponds to the percentage of visitors to your Shopify online store who have performed the desired action (namely, purchasing one or more products).
The conversion rate is equal to the ratio between the number of orders placed and the number of unique visitors to your website, divided by 100.
As a brand, it’s important to know the conversion rate of your Shopify online store well in order to analyze the performance of your e-commerce site, ensure the growth of your sales and therefore your turnover, and adjust all your marketing actions if needed.
6 Techniques to Increase the Conversion Rate of Your Shopify Online Store
Here are the marketing approaches you can adopt to improve the sales of your Shopify online store and boost your conversion rate:
1- Optimize Your SEO to Increase the Visibility of Your Online Store
What determines whether your prospects and customers will visit your Shopify online store is the positioning of your website on Google.
To increase your conversion rates, your online store must first attract enough visitors…
The advantage of the Shopify platform is that it is well optimized, and all its templates are responsive design.
On your end, when customizing your online store, make sure to:
- Write catchy titles and meta descriptions;
- Structure your content well;
- Create unique content;
- Work on your internal linking;
- Create a good sitemap;
- Optimize your loading time;
- Etc.
Working well on the SEO of your Shopify online store is the foundation! However, just because the traffic generated by your site’s content is high doesn’t mean you’ll be able to sufficiently increase your sales and revenue…
2 – Enrich Your Product Descriptions to Facilitate Purchases
One of the first things to do to boost the conversion rate of your online store is to make all the pages that present your products to visitors attractive.
In other words, you need to optimize your product pages with article descriptions that are qualitative, explicit, persuasive… and interesting for your prospects and customers.
Each of your product pages should be well-constructed and sufficiently detailed (dimensions, price, shipping information, product guarantees, payment methods…) to allow visitors to your website to easily and quickly identify all the benefits of your product.
The presence of high-quality photos and/or videos of your products, showcasing your products from different angles, is essential to allow visitors to your online store to envision and consider the purchase.
Also think about working on your titles and hooks to make them catchy enough to capture the attention of potential customers of your Shopify website.
3 – Improve the CTAs on Your Website Pages to Boost Your Sales
Your Call To Action or CTA should be short and clear. To increase the conversion rate of your Shopify online store, your call-to-action buttons should contain action verbs that tell visitors what actions to take, such as “buy a product”, “add an item to cart”, “place an order”.
4 – Generate More Customer Reviews
Nowadays, having enough detailed customer reviews under each product page of your e-commerce site is one of the key success factors in the commercial strategy of all brands! Many internet users consult other customers’ reviews before making a purchase.
These complete and sincere customer reviews are a guarantee of transparency and honesty in the eyes of internet users. They humanize the relationship, reassure them, and reinforce their purchase decision.
To increase your conversion rate, you have every interest in integrating as many customer reviews as possible on your online store’s product pages.
Enriched and honest reviews from consumers who have tested your products, presenting different aspects of your products, accompanied by quality photos and videos, will generate trust among your visitors and help you effectively boost your conversion rates.
Our advice: highlight video reviews from your satisfied customers using your products. These video testimonials significantly impact the purchase intentions of your e-commerce site visitors and multiply conversions.
Thanks to its customer review module, Trustt helps you improve the conversion rate of your Shopify online store by collecting rich and authentic reviews from a panel of users who match your products. The Trustt review module is compatible with the Shopify platform: import all your customer reviews (old and new) to Trustt in just a few clicks!
Discover Trustt
Trustt is a digital marketing solution that allows you to create a virtuous circle between your brand and your consumers.5 – Simplify the User Interface of Your Online Store
One of the basic rules for improving your conversion rate is to ensure that visitors to your online store stay as long as possible. For this, your website must be intuitive and easy to use.
Consider organizing your different items by product categories, create simple menus, and revisit the structure of your website.
To prevent your bounce rate from skyrocketing, and to ensure that your prospective customers have the best possible experience on your online store, make sure they have to take the minimum number of actions to find information and complete their purchases.
6 – Expand Your Presence on Social Media to Boost Your Conversion Rates
Finally, to gain visibility, generate qualified traffic, and make sales, social networks are a real asset!
To boost conversions for your Shopify online store, engage your community on social networks by:
- Creating content with high added value for your prospects and customers;
- Publishing quality content regularly;
- Sharing the content of your website, communicating about your offers and product launches, to make your audience want to visit your online store;
- Integrating a catalog of your products into your Instagram and Facebook profile,
- Engaging and discussing with your community to involve your audience around your brand;
- Using sponsored posts to promote your brand and redirect traffic to your online store;
- Launching campaigns with influencers to extend your visibility and reach new audiences;
- Etc.
