Develop a Product and Make It a Best-Seller
In a context of market saturation and strong competition, developing a product and making it a best-seller has become an almost impossible mission for brands. Moreover, consumers expect products and services to precisely meet their needs and expectations.
Faced with this situation, it is now essential to build a brand community that engages consumers and involves them in product development.
With the Trustt tool, you can:
– Deploy and engage your brand community,
– Gather precise insights on your target audience’s expectations,
– Conduct usage tests,
– Launch high-value ambassador programs to make your products best-sellers!
An Engaged Brand Community to Turn Your Customers into Fans
Acquiring new customers is one thing, but retaining them long-term and turning them into brand ambassadors is much more complex.
With the Trustt tool, bring together target consumers around your brand through ambassador program campaigns. By appealing to profiles that perfectly match your product and brand, you ensure you will transform them into true contributors to your brand.
Selected through our artificial intelligence tool SophiA, the ambassadors most aligned with your brand give their opinions on your products by sharing them on social networks with their own audience.
The performance of their social posts (reach, interactions, number of comments, etc.) is available on the Trustt software dashboard, offering you a 360° view of the KPIs for the campaigns conducted.
Also consider involving ambassadors in the co-creation of your future products. You thus adopt a Customer Centric strategy by developing a product that perfectly matches your target audience’s expectations.
“62% of French people stated they want to help their favorite brand create products and services”
Brand Utility Barometer 2018, Opinionway & Supper.
Social Listening: Stay Tuned to Consumer Expectations
Developing a product requires knowing your targets perfectly, their expectations, their needs, and also their consumption habits. However, consumer insights are expensive for companies, and sometimes lack complete data.
Thanks to the application form for Trustt’s ambassador campaigns, collect proprietary data on consumers who have applied.
These insights provide you with valuable information about your targets:
- Purchasing habits,
- Average basket price in your sector,
- Skin type, hair type, or other,
- Specific expectations,
- Other known brands, etc.
Once the product is received and tried, ambassadors share their experience through text and/or video reviews posted on your product page and on social networks (Instagram post, TikTok video, etc). These feedbacks will provide information to improve your product and make it a best-seller!
Usage Tests: Ensuring Your Products Meet Your Targets’ Needs
Once your product is launched on the market, the most challenging part is obtaining detailed and in-depth feedback to know if it has lived up to its promises, and if it has had the desired effects on consumers.
With the Trustt tool, obtain comprehensive usage tests after sending products to ambassadors. Usage tests allow you to have a detailed opinion on your product, but also to attribute it the mention “proven effectiveness”, both on the packaging and on your communication materials. This reassurance is a powerful lever to transform your product into a best-seller.
Ambassador Programs to Boost Your Products
After developing a product, brands face the challenge of making it known to consumers and convincing them to make a purchase. The risk? Seeing the product decline, or even fail.
One in three products is a commercial failure: it is therefore essential to implement a real marketing strategy dedicated to the development of your products or services.
By equipping yourself with Trustt, you can:
- Set up a campaign with product shipments to consumers and influencers who will be your ambassadors
- Organize an event to showcase one or more products. The Event Campaign allows you to manage the organization from A to Z, from inviting influencers through application management and the distribution of quality UGC on social networks.
The ambassador program thus allows:
- To collect consumer insights to adapt your product mix,
- To develop the visibility and awareness of your brand,
- To gain consumer trust thanks to reassuring content (photo/video reviews, proven effectiveness mention, etc.)
- To benefit from quality UGC on all social networks thanks to detailed briefs addressed to ambassadors,
- To build an engaged community around your brand.
