SophIA®
A Perfect Ambassador Panel in One Click Thanks to AI
A product may be the best in its category, but it never achieves the expected success if it’s not used by the right target: a super shampoo for straight hair will have a deplorable effect on an ambassador with textured hair, just as the best dog food will never find favor in the eyes of cats…
Hence the importance of entrusting Trustt with the choice of a panel of ambassadors perfectly suited to the product or service!
Long Work Reduced to Seconds
Yes, but here’s the thing… Manually selecting 100 people from 10,000 brand ambassador profiles proves to be extremely time-consuming… Can we, in minimal time, analyze every socio-demographic aspect of the ambassador? Then repeat the operation with each member of their audience? Is this ambassador already a customer of the brand? Are they a professional in the field, an expert? How can we ensure they are able to provide quality written/photographic/video content?
Your marketing teams’ time is precious: entrust SophIA® with the responsibility of automating the creation of your panel and manage a large-scale ecosystem of ambassadors!
Modeling the Ideal Panel with SophIA®
Developed by Trustt, SophIA® is an intelligent selection algorithm that models a dataset to identify the most representative panel of your consumer targets. Drawing on these millions of data points, SophIA selects ultra-contributing ambassadors who will amplify the success of your products or services by creating rich and detailed content.
2 Days VS 10 Sec.: A Colossal Time Saving
Thanks to the “1-Click Selection” button, the brand is fully autonomous in generating its panel of perfect consumers. In 10 seconds, we save brands two days of searching for relevant profiles. SophIA® detects:
- Ambassadors whose physical characteristics, socio-demographic profiles, needs, and expectations perfectly match the product or service,
- Ambassador audiences that are equally qualified to amplify the reach of products and services through a “snowball” effect,
- The “level of expertise” of ambassadors regarding the product or service (beginner, expert, enthusiast, professional),
- The ambassador’s ability to engage with the brand,
- The quality of the ambassador’s content (relevance of reviews, quality of social posts, video reviews…)
Save Time to Pamper Your Ambassadors
Once the panel proposed by SophIA® is validated by the brand, all that’s left is to send the products or have your services tested: expect to receive an avalanche of reviews, social posts, and data!
SophIA® offers a unique experience to brands and saves them precious time. Save human time and dedicate it to other marketing operations by letting SophIA® by Trustt take care of composing the best panel of ambassadors!
Scale Your Ambassador Panel and Manage Large Volumes
A consumer making a purchase decision is rarely able to explain their choice rationally. To do this, several data points come into play: the need, recommendations, social proof, the point of contact…
SophIA® consists of several machine learning algorithms lovingly improved by our R and CSM teams. The AI serves to detect people who will know how to love the product and who have the potential to become brand contributors by creating great content.
Manage a large volume of brand “fans” and industrialize the selection of hundreds of profiles most likely to fall in love with your offer and your vision!
50 Million
That’s the number of data points cross-referenced by SophIA® to identify the ambassadors and their audience most likely to appreciate the products and services and make their benefits resound!
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