Why Collect
Email Addresses?
Email marketing is a fundamental lever for optimizing your business development
What Email Enables
Used by all internet users for decades,
- Email guarantees data uniqueness in the long term,
- It requires very little expense and is easily automated,
- Thanks to a large amount of data, email allows you to easily track the results of your marketing campaigns,
- It facilitates segmentation (region, physical characteristics…) and scoring,
- It’s a ROI-focused conversion lever, for acquisition and retention,
- This tool is cross-device (it works on all terminals and adapts to all layouts).
How to Collect
Email Addresses?
You can collect email addresses by mixing different methods:
- Newsletter subscription,
- Provide added value to their experience in exchange for their email: video, PDF, white paper, images, advertising coupons, contests…
- Integrate a registration form in strategic areas of your site or blog,
- Prepare an original and creative form,
- Automate the process on the Internet via a powerful collection tool with advanced features,
- Direct your subscribers to a landing page via a link or Call-To-Action on your social networks,
- Convert exiting visitors into customers using exit pop-ups that offer irresistible offers,
- Use the inbound marketing strategy with quality content and information tailored to your target
How to Use Qualified
Email Addresses?
- The opt-in list forms the basis of your company’s direct marketing,
- These opt-ins allow you to regularly send newsletters to your customers and prospects,
- An opt-in allows you to reach your customer effectively by sending a targeted message,
- Collecting qualified leads is the least intrusive digital communication method to create a business relationship with your target and increase your conversion rate.
Testimonial from My Maquillage
Discover how the Thalgo Group obtains more than 8k qualified opt-ins across three of its brands!
In this context, Trustt allows you to obtain qualified and segmented opt-ins to design more targeted communication. Thus, refine your marketing strategy by collecting valuable information about your target!
