Choose Your Trustt Campaign Objectives to Accelerate Your Success

Whether it’s to gain visibility, improve your brand awareness, collect first-party data or share UGC from your consumers, the Trustt software supports you throughout your products’ life cycle.

To do this, setting up ambassador campaigns perfectly adapted to your objective is the cornerstone of your influence strategy. These campaigns offer a multitude of use cases, to be defined according to your objectives and your brand’s challenges.

The all-in-one Trustt tool allows you to meet different objectives: develop your brand awareness, convert and engage your community over the long term.

Discover in this article how to set up your campaigns according to your marketing objectives.

Presentation and Mechanism of Trustt Ambassador Campaigns

The campaigns of the Trustt tool call upon ambassadors who perfectly match your brand’s values and the specificity of your products. In this context, our smart matching technology, SophIA, allows for refining the selection of your consumer panel.

The candidates selected during the ambassador panel selection (consumers + influencers) receive one or more products or can experience one or more services from the brand. In return, the brand obtains reliable and authentic reviews, and comprehensive consumer insights. Additionally, it benefits from social media impact thanks to the reviews and photos they share on networks.

The community UGC (video reviews, before/after photos, story shares, etc.) and the reviews obtained on product pages can thus be distributed across all the company’s digital and print communication channels.

It is also possible to launch event campaigns to gather a carefully selected panel of ambassadors. These events are an opportunity to present your new products, give a second wind to your best-sellers, strengthen your community engagement and gain visibility.

Easy to set up, the campaigns are important levers for your marketing strategy. And to obtain the best possible results, you can adjust the campaign parameters according to your objectives.

How to Ensure Your Product’s Longevity Throughout Its Life Cycle?

What Are Your Campaign Objectives?

The different phases of a product’s life require a particular strategy to ensure its awareness, and thus its success in the market.

A product’s awareness must continue throughout its life cycle: during its creation, launch, growth, maturity phase, and even in case of decline.

Facing competition, it is therefore important to gain sufficient consumer trust as early as possible to facilitate the purchase decision, repurchase, and long-term loyalty.

Thus, precisely defining your campaign objectives according to your product’s life cycle ensures sustained awareness and boosted sales over the long term.

How to do it?

• During Product Design

Inviting consumers to participate in designing certain aspects of your product or service allows them to contribute their ideas and innovation suggestions, thus optimizing their future customer experience.

In your ambassador campaign settings, you can direct the usage test questions based on the elements you need feedback on:

• If you want feedback on the packaging: ask questions related to the ease/practicality of the packaging, or have them choose between two versions of the packaging,
• If you want to test a formula: focus the usage test questions on sensory aspects, texture, taste, etc.

This co-creation process allows for creating products that are truly anticipated in the market, and enhances your customer-centric approach. This is notably what the brand Respire did: after a year and a half of exchanges with over 600 people, improvements, and tests, a new deodorant was launched.

Example questions for a usage test:

• During the launch of a product or service on the market

The launch of a product or service is the phase during which a brand presents the specifics of a product or the functionalities of a service to the target market.

This step is crucial as it’s at this moment that the brand builds – or solidifies – its DNA by promoting a new product or service to an audience. This image, which will be conveyed through all media, is often the foundation for its future. Therefore, building the awareness of your new product must be strategically planned to generate desire among consumers and lead to the act of purchase.

“76% of new products fail within their first year of existence”

(Nielsen Breakthrough Innovation Report study).

Also, good upstream targeting, quality community content, and strategic communication are essential to ensure long-term awareness of your product.

The ambassador campaign allows you to:

• Recruit ambassadors corresponding to your target audience,
• Have them experience your product in advance,
• Benefit from proven effectiveness data through usage tests,
• Collect comprehensive UGC: authentic reviews, social media shares (photos, videos, etc.).

This is precisely what the Marilou Bio brand did by launching a mystery product, with the aim of collecting as many reviews as possible before its launch:

• During product growth

Once the launch phase is complete, it is essential to establish a certain reputation among consumers to sustain sales.

The growth phase is primarily characterized by an increase in sales. Take advantage of this to establish your reputation by collecting – and disseminating on your website, product page, and social networks – as much quality UGC created by your consumers as possible, and by obtaining authentic and detailed reviews.

The Trustt tool allows you to launch product or service campaigns on a dedicated page, then identify a panel of ambassadors perfectly aligned with the brand’s values.

These campaigns offer your customers the opportunity to make their opinions heard and express themselves freely. Thus, you demonstrate your quest for authenticity through consumer feedback, while improving your reputation and conversion rate.

The ambassador campaign thus allows you to:

• Recruit the most qualified ambassadors to produce quality content about your product/service,
• Send them a detailed mission letter,
• Schedule reminder emails for review submissions and content creation,
• Collect authentic and quality reviews on your product pages,
• Highlight the UGC shared by ambassadors (Instagram posts and stories, TikTok videos, blog articles, etc.).

Example of a segmented and enriched review collected following an ambassador campaign:

• During the maturity phase of your product

This is the period of stability during which the product is profitable, without gaining or losing market share. It is then important to implement a community engagement strategy to maximize profits and limit costs, but also to refine targeting.

In your campaign settings, you can choose the percentage of influencers selected. A rate of 60% influencers per campaign guarantees you benefit from visible community UGC to a wider audience. You can then re-engage them for your future campaigns, thus strengthening the trust relationship you maintain with them.

The screening questions asked in the application form allow you to obtain quantitative data on consumers: purchasing habits, brands used, and preferred social networks. By refining your product targeting, you ensure that you reach the right people and collect positive UGC, thus perpetuating your brand’s reputation.

Example of targeting questions:

• During the product decline phase

When a product sees its sales and profitability decrease, it’s time to reposition and consider reformulating the product to give it a second wind and acquire new customers.

Trustt helps brands collect insights and proprietary data to understand consumer expectations, benefit from authentic feedback, and community UGC.

An ambassador campaign can then serve as a springboard to validate with ambassadors and influencers the change in formulation or packaging of your product – or the addition or optimization of features of a service – and benefit from increased visibility thanks to content shared on social networks and enriched reviews posted on your site.

How to create a strong community through your campaigns?

What are your campaign objectives?

The goal here is to make your brand known to a target audience whose motivations and expectations are in perfect alignment with you. The development of your brand awareness is thus ensured within their own community. It’s about implementing a marketing strategy based on customer knowledge, message personalization, and more authentic, sincere, and transparent communication.

It is therefore necessary to find a way to collaborate with the most relevant influencers to benefit from greater visibility with their audience, but also to directly address target consumers.

How to do it?

The Event Campaign

The Event Campaign tool available in the Trustt software allows you to organize an event of your choice (launch party, cocktail, meeting, conference, site visit, etc.) to which top ambassadors, including influencers, are invited.

This feature allows you to:

• Select and recruit the most relevant ambassadors, including influencers,
• Easily organize your event (location, date, invitation emails),
• Provide guests with a precise mission brief to ensure quality content,
• Collect UGC shared before, during, and after the event (photos, TikTok videos, Instagram stories/posts, etc.),
• Have access to campaign performance metrics (potential reach, social interactions, etc.).

This type of event allows you to pamper your guests – ambassadors of your campaigns – and demonstrates your interest in them. They are often motivated to make videos during these physical meetings: a good way to collect quality content! Demonstrations, product presentations, explanations of formulas, on-site trials, animations: ambassadors love these.

Here’s an example of content created during the Marionnaud Event Campaign by Station Le Fil for the Le Parfumeur collection, during which guests were able to participate in olfactory and mixology workshops:

Results?

• A reach of over 1 M,
• More than 90 K social interactions,
• More than 300 social publications,

And most importantly, influencers honored to have been able to participate in this event and motivated to share it on their networks.

I want to get reviews from partner e-retailers

What are your campaign objectives?

The visibility of your products at retailers mainly depends on their notoriety, and therefore on the number of reviews left by customers after purchase. Thanks to Trustt ambassador campaigns, you can not only collect reviews for your e-shop product pages, but also request reviews to be posted on retailer sites.

How to do it?

Once your campaign is launched, the panel of ambassadors selected, and the products sent, all you have to do is wait for the review submissions. With the Trustt tool, it’s possible to send reminder emails to latecomers in order to collect as many reviews as possible.

You can then import them to the corresponding product pages of your e-commerce site.

It is also possible to choose the option “review submission on a distributor site” in the campaign settings. This then allows selected ambassadors to submit their review on the product page of the site of your choice.

This is notably what the brand ID Swiss Botanicals did for its CBD oil – No Breakout Elixir, on the Nocibé website:

Would you like to know more about ambassador campaigns?