How to Get More Ambassadors in Your Campaigns?

Your brand ambassadors are your best advertisement, boosting your online visibility and ultimately, your business! They are the spokespeople for your brand, creating engagement by bringing your product or service offerings to life and making them shine! Here are 4 effective strategies to transform your customers into brand ambassadors and sustainably multiply your sales.

4 Techniques to Get More Brand Ambassadors

Word-of-mouth is a powerful marketing lever for brands that helps transform customers into company spokespeople. To achieve this, various actions can be taken: loyalty programs, referral programs, social media communities, or even implementing an ambassador program on your website.

Don’t forget that as a brand, you already have your own community to activate: best customers, resellers, brand fans, employees, newsletter subscribers, Instagram followers. Engaging your own community around your brand, services, and products has a snowball effect: they will naturally recruit new ambassadors for you.

Create a Loyalty Program

Start by properly welcoming your new customers by offering them a discount on their first purchase to say hello.

Then, based on their purchase history, thank them for their loyalty by offering promotions, preferential benefits, “access to your private sales or other events.”

By showing your customers that they matter to you, you gradually transform them into brand ambassadors. Ultimately, they won’t hesitate to promote your brand and your products or services to their circle, which positively impacts your visibility.

Implement a Referral Program

To attract potential new customers and transform your clientele into brand ambassadors, opt for customer referrals! Recommendation programs greatly contribute to satisfying your existing customers while expanding your audience.

The invited referrals benefit from a discovery offer, while ambassadors are rewarded for their shares and recommendations.

Thanks to the web, implementing this type of marketing program is very simple, and online word-of-mouth can spread widely and quickly. Everything happens smoothly and immediately.

Build a Community on Social Networks

To get more brand ambassadors, creating a solid community and good marketing on social networks (Facebook, Instagram, TikTok…) is a very effective solution!

For example:

– Create quality content that interests your community and that they will want to share;

– Organize contests that include sharing your content to expand your visibility and reach new audiences.

Finally, don’t forget to nurture your relationship with your ambassadors on social networks by answering their questions, commenting on their posts, sharing the content and reviews they create around your brand, such as photos and videos posted or Instagram stories.

Highlight them and don’t hesitate to thank your ambassadors and influencers and influencers who talk about your products and boost your brand awareness as much as possible.

Integrate a Trustt Ambassador Program on Your Website

Implementing an ambassador program is a powerful lever to integrate into the marketing and communication strategy of companies that wish to expand their brand awareness and multiply their sales.

The ambassador program developed by the Trustt teams brings together communities of ambassadors around a product or service by offering them the opportunity to be actors in the success of brands!

Extremely effective, this SaaS tool allows companies and brands to gain recognition through recommendations from those who experience their product or service offerings every day.

It’s generally a win-win relationship that aims to develop over the long term.

The advantages of the Trustt tool for creating your ambassador program:

• Trustt allows you to engage a panel of ambassadors for each of your product or service campaigns. These ambassadors will provide detailed and comprehensive feedback and reviews on all aspects of your products and services;

• SophIA®, a powerful machine learning algorithm developed by Trustt, identifies the most representative panel of your targets (consumers and influencers) based on millions of data points. The algorithm selects ambassadors capable of amplifying the success of your products or services by creating quality content in line with your brand image and values;

• After selecting the panel best suited to your needs, send the products directly to your ambassadors’ homes or have them experience your services. Then collect a multitude of rich and detailed content (reviews on your product pages, social media posts, photos, video reviews, and blog articles);

• The ambassador program integrates easily into your online store, and the Trustt teams guide you step by step in its implementation and use.

All operations – from selecting the panel of ambassadors, creating product campaigns and sending products, managing and publishing created content, to analyzing collected data and campaign results – are managed through Trustt solution’s unique dashboard. Convenient!

Moreover, to promote your program and recruit ambassadors for each of your product campaigns, consider email campaigns! Using social ads to animate and enrich your ambassador program is also a good strategy.

Finally, to use the created content and reviews from your brand ambassadors, you can either:

• Publish them on your website’s product pages,

• Use them as reassurance elements on all your marketing and communication materials, such as in your Instagram or Facebook stories, for example.
• Publish them on print communication materials.

The impact of this content and reviews on your online store will quickly be felt on your website sales and brand awareness.

Why is having a solid base of ambassadors essential for your brand?

As a reminder, an ambassador is generally a satisfied customer who strongly appreciates a brand, its products, and its values to the point of promoting it to their own network and surroundings.

It can also be an influencer who talks about your products or services to their audience on social networks (Facebook, Instagram, TikTok…) as part of a collaboration.

Through their experience feedback and testimonials, the ambassador spreads the brand’s aura. They participate in creating a beautiful brand image online. This is what we call positive digital word-of-mouth.

In the web era, integrating ambassadors into your marketing and communication strategy is essential for a brand or company if it wishes to deploy and sustain its activity.

Indeed, nearly 8 out of 10 consumers (77%) consult online reviews before buying a product or service. Now, consumers largely follow the opinions and recommendations of their peers before making a purchase.

A satisfied customer who recommends a brand’s product or service reassures and influences other consumers in their purchasing decision. This is why these customer-ambassadors are valuable assets for your brand.

By forming your base of ambassadors, you enable your prospects and customers to make successful purchases on your website.

Indeed, they will be able to choose the product best suited to their tastes, desires, and needs, based on the reviews of your brand ambassadors. This way, you will significantly increase your online sales!

Moreover, obtaining feedback from your consumers allows you to continuously improve your product offering and constantly refine your understanding of your target audience.

By implementing a customer-centric approach and continuously optimizing your product or service offering, you build loyalty with your target audience and increase your sales.