How to Gain Visibility on Instagram in 2022?

Did you know that one of the key factors for your business and products to gain visibility on Instagram is the quality of the connection that the brand creates with its followers through its Instagram page and published content?

Having a solid content strategy with increasingly attractive and relevant posts remains important. But the key is to focus on cultivating a quality and close relationship with your tribe members: your users. Don’t stay focused on vanity metrics or on using hashtags indiscriminately to seduce the Instagram algorithm!

Instagram is already a mature social network, and gaining organic visibility is increasingly complex. That said, solutions exist to boost your 2.0 notoriety. Here are some tips and tricks to improve your brand’s visibility on Instagram.

Games, Contests, Challenges: Gain Visibility on Instagram and Boost Engagement

An excellent Instagram content strategy to generate engagement from your community on your page is to publish games, contests, and challenges. But this involves directly encouraging your audience’s participation. If you promise a reward, your users and followers will be more inclined to participate. Especially when it comes to receiving prizes from brands with products they love. For this, it’s interesting to:

• Create fun quizzes to encourage your audience to comment,
  
• Organize contests that involve followers liking, commenting, sharing photos or videos, tagging their friends, or creating stories and posts,
  
• Launch challenges where your followers take photos of themselves, for example, with a look created around a particular theme to post on their profile,
  
• Encourage participants to publish their content with posts showing them taking up a challenge, which increases your visibility as they use your brand’s hashtags.
  

These actions will generate UGC (User Generated Content) in image or video format from your customers. Your brand gains dynamism and proximity with its followers while building a perfect stock of content for your upcoming publication calendar.

Highlight User Generated Content on Instagram

Statistics from the article “80+ Referral Marketing Statistics to Show You How and Why It Works in 2022” show that posts from personal Instagram profiles mentioning your products in their stories or publications, via hashtags or shares, have a much greater impact on your target audience than Instagram posts published by the brand itself.

Without UGC, your growth on Instagram will be slower. To date, what brands are looking for is a way to collect creative, original, and authentic UGC (photos, written content, or videos).

Why?

• It’s an excellent way to increase your organic growth on Instagram with followers who echo your business through their own image or video posts,
  
• It creates discussions around user experiences with your brand,
  
• It can significantly reduce your actual customer acquisition costs and rapidly grow your community.
  

It’s a dynamic form of word-of-mouth marketing within a social network teeming with numerous prospects and future followers.

If you’re not yet convinced of the power of UGC to improve your brand’s visibility on the Instagram feed, here are 2 key figures where statistics from the article 80+ Referral Marketing Statistics to Show You How and Why It Works in 2022 don’t lie:

• 92% of consumers trust recommendations from people they know,
  
• 75% of Instagram users make a purchase or talk to a friend when they feel inspired by a post.
  

If you want consumers to show that they love your products on Instagram, give them the spotlight! Users of your brand love to be recognized and valued. When you highlight them in the posts you publish, you can be sure:

• That they will share the publication with their community (photos, videos, stories, or other content),
• That hashtags mentioning your brand are noticed,
• That buzz is not far away!

Don’t forget that video content is highly valued by Instagram and appreciated by internet users.

Let’s take the example of the GoPro brand, which is centered on adventure. Its Instagram account shows the best real content – via videos and images – generated by their users; Instagrammers who often have a community attracted to a sporty and adventurous lifestyle. Whether it’s surfing, climbing, or diving, GoPro fans love to show how they use their camera through videos. These posts show the world of the brand’s users, which motivates future customers to live their adventures with a GoPro and share them.

Use Instagram paid ads to expand your reach

Organic reach for brands on Instagram can be more difficult than ever given the platform’s maturity. An analysis by Ignite Social Media revealed that out of 150,000 followers, only 14,100 will see an organic post in their news feed.

The targeting offered by Instagram paid ads has the effect of reaching new prospects to grow your reach beyond your current audience: you thus reach new potential customers.

Thanks to Instagram’s paid ad settings, target the most relevant users: those who are likely to be interested in your product and your content. This way, you reach the right people using a number of very granular targeting options.

Partner with Instagram influencers to reach new audiences

With the ability to reach hundreds of thousands of followers through their posts, influencers have the power to:

• Multiply your promotional efforts on Instagram,
• Make your brand known to a wider audience.

Subscribers have great trust in recommendations made by influencers, which generally gives a huge boost to your brand.

When partnering with influencers, it is essential to work with profiles whose target audience overlaps with yours.

How to choose your influencers?

These are generally people who have acquired a certain influence in your sector or in a related niche. For example, vegan food influencers for brands that make environmentally friendly products.

However, identifying the right influencers is time-consuming and complex. Imagine if you could automate the process of selecting your ambassadors knowing that they perfectly match your socio-demographic criteria and your values? This is exactly what SophIA®, the algorithm developed by Trustt, does! Thanks to smart matching technology, the software pre-selects the profiles most affiliated with your brand, allowing you to engage an entire ecosystem of ambassadors in a lasting relationship. This SaaS solution allows you to build a united proprietary community consisting of authentic contributors, relevant content creators, and even top brand ambassadors.

Create Instagram collabs with the right people

Collaboration with other Instagram users

One of Instagram’s most recent features is the ability to collaborate with other users. Known as Instagram Collab, this feature can be an excellent asset for both brands and influencers.

Since an Instagram Collab post appears on your profile and that of the person you’re collaborating with, it allows you to expose your content to the other user’s audience. This means you can easily reach a new audience and introduce them to your brand. It’s an excellent way to showcase your products, services, expertise, or creativity to a whole new community.

In addition to appearing on both of your profiles, an Instagram Collab post also gathers engagement from both of your communities. This means that likes, views, and comments collected on the other user’s profile are counted towards the total engagement rate of the post.

Community Manager: Your Social Media Strategy

As a community manager, you invest significant efforts to boost the brand’s marketing and communication, to engage and build a strong community on Instagram. You unite them around the brand’s products and services, on the accounts you manage through various tools. You are clearly the key person who creates the link between users and the brand, while staying informed about the latest changes in the Instagram algorithm.

Cultivating a strong connection with your audience while showing that your brand shares key values with your fans is the Holy Grail for generating sales. The closer you are to your followers, the more likely they are to buy and remain loyal to your brand, whose visibility will only grow on social networks and elsewhere.

But for this, it is vital today to be able to collect authentic and quality content such as UGC naturally generated by your fans themselves (videos, photos, reels, comments, blogs…). One of the pillars of community marketing is to rely on influential ambassadors who give you considerable leverage to carry your message higher and stronger, on their own Instagram accounts.

Setting up a digital strategy for social networks based on data and statistics seems complex, but with the adapted tools offered by the Trustt solution, you will be able to:

• Increase your visibility, sales, and commercial success of your products,
• Build a united and engaged proprietary community,
• Establish your brand’s credibility on social networks,

Your communication strategy on social networks becomes much simpler, less expensive, and faster.