Ambassador Programs: Why Are They the Key to Success for Educational Programs?

With the rise of remote work and distance learning, digital learning is trending!

This practice indeed became popular during the health crisis and has proven its worth. Whether it’s for professional retraining, acquiring new skills, or just trying out a new hobby: online courses have quickly found their audience. In addition to offering great flexibility to learners, digital learning is attractive for its quality programs at more competitive rates than traditional training.

However, this increased interest in online training goes hand in hand with increased competition. Today, hundreds of actors operate in the e-learning market and offer increasingly diverse training. Of course, many unscrupulous companies are also taking advantage of this rise in popularity of digital learning to offer dishonest training. To guide prospects in choosing their educational program and especially to consolidate the trust they place in your training, there’s only one solution: implement an ambassador program on your web platform.

The 3 Benefits of Implementing an Ambassador Program on Your E-Learning Site

Obtain Community Content

The My Piano Pop program from My Guitar obtains community content on YouTube and Instagram even before the program launch!

To Develop Your Online Reputation on Social Media

Having a good reputation on social networks is a considerable asset to stand out from the competition. As a true digital word-of-mouth, the content created by your users allows you to gain recognition, at a lower cost and without doing anything – or almost.

Indeed, by implementing the Trustt ambassador program on your e-learning site, you open a portal that transforms your customers, influencers, teachers, employees or even simple visitors into true brand ambassadors. Involved in the process of improving your programs, your ambassadors naturally give their opinion and show their progress on social networks. Consequence: hashtags are created and gather the content generated by ambassadors (User Generated Content, or UGC), the algorithm naturally offers better referencing to posts, your reach increases and your notoriety is multiplied. That’s the power of UGC!

Do you think you have to wait for your training to launch before using the ambassador program? Think again: obtaining community content even before your programs are open to the public ensures the success of your new training, right from their launch. Why wait when you can make a strong impact from the start? The increased notoriety of your brand, obtained thanks to the ambassador program, increases the commercial performance of your services at each stage of their life cycle.

To Unite and Engage Your Proprietary Community

More than just brand ambassadors, the members of your ambassador program can become super-contributors. They indeed help you maintain an active digital presence, praise the merits of your programs and by extension, contribute to your commercial success. It’s thanks to them that you endure! How can you thank them?

It’s simple: you just need to engage and unite them by bringing them into a privileged circle, that of your brand’s community. A brand’s recognition towards its community is a powerful lever that triggers actions very profitable for the company: engagement on social networks, creation of spontaneous and valuable content, offline and online recommendations…

Thus, obtaining UGC thanks to the Trustt ambassador program is very advantageous, as it allows you to show your interest in your community in a few clicks: likes, thank you comments but especially, sharing this content in stories on your site’s homepage, in newsletters…

To Prove the Effectiveness of Its Educational Programs

Advertising is good, but peer recommendations are better! Aware of the marketing strategy behind advertising, consumers are becoming less and less receptive to it. However, they are very fond of video content produced by their peers, as long as these publications are authentic and spontaneous. Much more effective and objective than partnerships, publications generated by members of your brand’s ambassador program are therefore the basis of communication that converts.

By showing their progress or sessions on social media, your brand ambassadors are giving you the best possible publicity: they allow your potential customers to identify with them; and reassure them about the effectiveness and quality of your educational programs.

MyGuitar showcases UGC at all stages of the customer journey and throughout the year to ensure the commercial success of its launches!

Obtain Learner Reviews

The online learning giant Babbel obtains tens of thousands of reviews on Trustpilot!

To Reassure and Inspire Confidence

Beyond obtaining social publications, it is crucial for any company to collect customer reviews on its web platform or on other widely consulted consumer review sites like Trustpilot.

Here again, the Trustt ambassador program supports digital learning actors in their collection of customer reassurances. After completing a training on your platform, the ambassador is invited to leave a sincere review of their experience.

The advantage of Trustt reviews? A segmentation of reviews to encourage the user to share their experience on all aspects of their experience: what did they think of their coach? What progress was observed? How was the quality of the educational materials? And the communication with the platform staff?

Gone are the ultra-short and unconstructive reviews like “Great.” or “meh”: make way for high-value hyper-reviews!

These reviews are visible on your web platform, but your ambassadors won’t hesitate to leave their review on other sites – like Trustpilot – where they are used to expressing themselves.

This type of review is an excellent way to support your prospects in their pre-purchase information quest. Well-informed about the training criteria and reassured about its quality, prospects only have “to move on to” the next step: booking!

Seeing Is Believing

And because at Trustt, we always want more… We’ve moved on to video reviews!

We told you earlier that the video format was particularly appreciated by your prospects. To meet the needs of our digital learning brands, our tech team has developed the “video review” feature: the same authentic and segmented reviews, but with sound and image!

This format acts as a real “proof” of skills (linguistic, musical…) acquired by your customers. At a time when internet users are reading less and less and consuming more and more video content, put all the odds in your favor with video reviews!

To Guide Your Prospects Towards the Training That Suits Them

With hundreds of UGC on social networks and hyper-reviews all over your website, commercial success is assured!

Is that what you think? Not so fast…

The best online training can become a real flop if it’s not followed by the right target! A piano novice won’t be able to follow advanced lessons, while a learner who has traveled in Spain for a year might get bored with beginner courses…

It is therefore crucial for your prospects to have information about the people who have left the reviews they are consulting during their pre-purchase information quest. And that’s great: Trustt reviews, in addition to offering 360° feedback on all the characteristics of the offer, also reveal information about the users: level of expertise in the field, duration of the training, objective, age… Thus, potential customers can really identify themselves – or not – with the posted review and make the right choice regarding the training that meets their needs!

And it doesn’t stop there: the Trustt ambassador program guarantees obtaining sincere and positive reviews by targeting the best ambassador profiles thanks to technology. Indeed, the machine learning algorithm SophIA® cross-references millions of data points between consumers/influencers and the characteristics of your educational programs to determine the best panel of ambassadors. Thus, the expectations and needs of the panel members “match” with the proposed training courses and you obtain the most positive – but authentic – reviews in the market!

Don’t forget: the commercial performance of a site is directly correlated to the number of reviews present. From 200 reviews, the number of orders increases by 44%!

Obtaining data

To know your target inside out

Data is today the most valuable resource for companies. Indeed, collecting information on the consumption criteria of your target allows you to offer them the product or service best suited to their needs.

In this sense, having an ambassador program constitutes a real gold mine for any digital learning company. By applying to the program via the Trustt registration form, future ambassadors provide insights and data on their consumption habits, criteria, needs, and motivations. The company then retrieves this data, which it owns, and can use it to improve its existing training courses or co-create its future programs with its ambassadors! Ready to create the future training course everyone will be talking about?

To provide qualitative data

What if you convinced your prospects with numbers?

Another proof of the effectiveness of your training courses and your customers’ satisfaction is qualitative data. This is very useful for reassuring consumers, conveying the rating given by ambassadors on the quality of training materials, the support of trainers, the format of sessions… Qualitative data thus helps to recruit more learners!

Highlighting customer satisfaction on Babbel’s website and École 5.3