It’s the most popular social network at the moment! In just a few years, TikTok has become a platform that spreads trends and continues to attract users. According to Znet figures, the social network is expected to reach 1.5 billion active subscribers in 2022. Are you a brand looking to launch your next influencer marketing campaign on TikTok? Here are Trustt’s expert advice and the right tools to use to recruit the best influencers for your brand on this platform.
Why Launch Influence Campaigns on TikTok to Expand Your Brand?
Collaborating with influencers on TikTok, whether they are mega, macro, micro, or nano-influencers, to launch influence campaigns to boost your digital marketing strategy, has many advantages for your brand. Here are some of them:
A Powerful Advertising Channel
Consumers are no longer sensitive to traditional brand advertising which they no longer trust… Thanks to the development of the web and social networks, consumers are now more easily influenced by their favorite content creators on social networks. On these platforms, they like to gather to learn about products from companies and brands and consult other users’ opinions before making a decision. They group together in communities on social networks (TikTok, Instagram, YouTube…) around influencers. This is why, today, brands no longer hesitate to integrate influence marketing campaigns into their strategy to be closer to consumers.
A Cost-Effective Marketing Lever
Influencer marketing is a cost-effective lever compared to other communication channels. Indeed, according to a HubSpot study, “more than 89% of marketers find that collaborating with influencers is as cost-effective, if not more so, than using other communication channels”. Furthermore, nearly 21% of them plan to increase their investments in this area in 2022 to meet their objectives of visibility, awareness, engagement, and product sales.
A Platform with a Sophisticated Algorithm Where Any Content Can Quickly Go Viral…
Unlike Instagram, where it’s very difficult to create viral content without already having a large community of followers, on TikTok, content finds its audience thanks to an algorithm that suggests video content to subscribers based on their tastes. This means that small content creators can very well succeed in boosting their visibility and their number of followers quickly, if they offer quality videos or if they collaborate with the right influencers. On TikTok, everyone has a chance and anyone can quickly become famous!
A Pool of Micro-Influencers
TikTok is a real pool of micro-influencers each having between 5,000 and 100,000 followers! This category of influencers, which is inexpensive for brands, has a more qualified audience.
Thanks to their highly engaged community, micro-influencers showcase the brands they collaborate with authenticity and transparency.
This sincerity and spontaneity are values dear to consumers’ hearts, which is why content published by this type of influencer generally creates a lot of engagement!
Finally, on TikTok, choosing to collaborate with micro-influencers is entirely relevant, since on the social network it’s primarily the quality of the content created that prevails rather than the number of followers of the influencer.
A Significant Potential for Follower Engagement
TikTok is the social network that allows brands, across all sectors, to reach an engaged community of followers. The various communication mechanisms offered by the network, such as challenges, have a strong viral and amplifying power.
This type of creative and entertaining content easily boosts platform member engagement, which represents a significant opportunity for brands and businesses. In fact, according to a recent study, the average engagement rate for TikTok content in France is 19.32%!
An excellent tool to energize your image and reach a wide audience
The social platform for sharing short, fun, and viral videos is currently very popular among young people, both Generation Z (16-24 years old) and millennials (25-35 years old). Choosing this social network is therefore highly relevant for a brand or company that wants to reach a young target audience and energize its image. The good news is that the social network is now attracting a wider audience and extending to older generations seeking entertainment. This is why more and more brands are launching into influencer marketing and collaborating with influencers on TikTok to gain recognition and boost their sales.
Discover Trustt
Trustt is a digital marketing solution that allows you to create a virtuous circle between your brand and your consumers.How to find the right micro-influencers on TikTok?
Mega, Macro, micro, nano… Influencers creating their accounts on the social network are increasingly numerous! That’s why, as a brand wishing to launch an influence campaign on this platform, the search for the best micro-influencers can quickly become a real headache… Don’t panic! Here’s how to select the right influencers on TikTok and navigate through all the profiles present on the platform.
1- Use hashtags to find your micro-influencers on TikTok
To uncover relevant micro-influencers for your influence campaigns, you can monitor directly on the platform.
For this, searching by hashtag for your future micro-influencers is not to be missed, it’s an effective tool!
Indeed, hashtags are very important for the algorithm of the famous social network, which takes them into account to push the most relevant content.
Thus, typing the hashtags that correspond to your activity helps you find all the publications of associated micro-influencers and allows you to discover numerous profiles.
As a reminder, on TikTok, the number of followers should not be the sole criterion for choosing your micro-influencers. On this platform, creativity is key! The more your micro-influencers create quality content, the greater the chances of generating engagement and visibility.
As you can understand, you can conduct your search for the right micro-influencers by yourself; however, this may be a bit time-consuming… Indeed, TikTok already has more than a billion monthly active users worldwide, and a large percentage of them are content creators. It is therefore quite difficult to find the right micro-influencers for your brand in this way.
2- Use an influence platform
Given the success of influencer marketing, many tools are emerging to help brands select the right micro-influencers to ensure the success of their influencer marketing campaign.
Among them, we find database platforms such as Favikon, which list all types of influencers (nano, micro, macro, mega) based on the social networks where they are found and a whole host of specific criteria.
On this type of platform, brands and companies can access a list of influencers according to their needs in just a few clicks. They then only have to contact the content creators they prefer!
3 – Use software that matches your products with the right influencers
To go even further and find perfect influencers totally in line with your brand and your products, Trustt has developed a tool for businesses with specific technology.
Named SophIA®, this smart matching technology pre-selects the best micro-influencer profiles for your brand according to essential criteria such as:
- Their real affinity for your brand and your product offering;
- Their ability to influence, engage, and generate interactions with their followers.
The algorithm developed by Trustt saves precious time for brands and companies in setting up their influencer marketing campaigns!
Moreover, Trustt’s software offers a large number of other features to support brands in contacting selected micro-influencers, drafting and sending the influence brief, etc.
4- Engage a specialized influence agency to find the right micro-influencers
Finally, if you wish to completely delegate the creation of your influence campaigns and the search for the right micro-influencer profiles on the platform, you can engage a specialized agency!
Specialized agencies offer personalized support in developing and deploying your influence campaign on the platform.
The agency specialized in influence strategy takes care of finding the best influencer profiles that match your brand, your universe, your values, and your products.
The influence agency advises you throughout your influence campaign on the social network TikTok. It handles all the stages of your collaborations with an influencer for your influencer marketing campaign to generate buzz around your brand or company.
However, you will need to allocate a certain budget for this!
So, are you ready to ride the wave and launch a campaign with micro-influencers to promote your brand and products on TikTok?
