Social networks are taking up more and more space in the marketing world: running an advertising campaign without them is unthinkable today. However, to establish a place as a brand on these networks, you need to choose the right intermediaries. To do this, nano-influencers are essential partners. Indeed, working with this type of collaborator allows you to obtain excellent results for your influencer marketing campaign. Still, you need to know how to start a collaboration with this type of influencer! Why can they be an asset for your influence marketing campaigns? Trustt gives you the keys to successfully run your digital influencer marketing campaign with nano influencers.
The Nano-Influencer, Your Asset to Reach an Engaged Community
On the social network Instagram, there are several types of influencers. Nano influencers are those with the smallest audience size: their community ranges from 1,000 to 10,000 followers. However, they should not be overlooked when establishing an effective influence campaign. The nano influencer has advantages that a macro influencer does not.
Due to their small community, these influencers have a much more intimate relationship with their followers. Working with a nano influencer is a safe bet for your company because their “engagement rate is generally higher than” an influencer who has a larger number of followers. Collaborating with them thus brings you immediate positive results. The community of “a nano influencer is active, trusts them, and easily identifies with them: if” they recommend your brand, their words will have a strong impact. Indeed, “brands that collaborate with a nano-influencer obtain excellent returns on their digital influencer marketing campaigns”, generating more sales or visits to their website.
Increase Your Conversion Rate
There are several reasons why brands may want to partner with nano influencers. First, they have a high engagement rate because they are very close to their community. As a result, they are opinion leaders for their followers. This is therefore a major asset for your brand if they recommend buying one of your products: the conversion rate will then be higher.
The community of a nano influencer generally trusts them and finds it easier to believe their opinion on a product. The community knows them and feels closer to them compared to a macro influencer, for example. Their opinions will therefore have a significant impact on your sales and the conversion of potential customers.
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Trustt is a digital marketing solution that allows you to create a virtuous circle between your brand and your consumers.How to Succeed in Your Marketing Campaign with Nano Influencers?
Once you have understood the advantages that a nano influencer offers you, it’s time to develop your influencer marketing strategy. Several points need to be considered to obtain the best statistics and make the most of the benefits of this type of influencer.
Multiply Your Chances of Success
A nano influencer allows you to run an influencer marketing campaign spending little money and while having excellent marketing returns. You can boost your digital influencer marketing campaigns by making multiple choices. Why settle for just one nano influencer? Mark your territory by selecting several profiles. In terms of cost, it will be cheaper than a macro influencer and you will reach a wider audience. Result? You multiply your chances of increasing likes, interactions, and ultimately, sales on your website.
However, working with these nano influencers generates a significant volume of relationships to manage and many logistical challenges when sending products. Therefore, it is interesting for your brand to collaborate with an influencer marketing platform such as Trustt. This allows you to facilitate the management of your relationships with these nano influencers.
Choosing Nano Influencers with a Specific Area of Interest
Be sure to choose quality nano-influencers with interests aligned with your brand and consumer targets so that as many people as possible can identify with them. The influencer’s community should be engaged and interested in a specific topic.
Cosmetic brands should choose a nano-influencer specialized in beauty, not in cooking or without defined interests. The chosen nano-influencer should also match your brand’s mindset, values, and product style so that their followers feel targeted during the partnership and campaigns.
Choose nano-influencers with a high engagement rate
Engaged nano-influencers are those who will have unwavering consistency on social media. You can trust them and count on them to post regularly, create stories, talk about your product, and quickly respond to questions from their entire community.
These nano-influencers generally obtain a good ratio of likes on their posts compared to their followers, which means that content posted with your brand’s product placement will be seen by many.
Nano-influencers in line with your target market
If you’re a French brand, don’t choose English nano-influencers unless you want to gain recognition abroad. Prioritize influencers who live in geographical areas close to your points of sale.
engagement, in the desired geographical areas, and that match your brand’s values and your search criteria. The Trustt software collaborates with the “Favikon tool, with the aim of allowing brands to
https://www.trustt.io/marketing-influence/trouver-les-bons-influenceurs-grace-a-la-data/Determine the terms of the partnershipClearly tell your nano-influencer what you expect from them. Determine in advance the missions they will have and the objectives to be achieved: good communication is the key to a successful partnership.You can offer to send them affiliate links to include in their stories and posts. The nano-influencer could be paid per action or click, but they are generally not paid to participate in a product test.Several cosmetic brands send a product to the nano-influencer for them to test and share their opinion with their community. The nano-influencer can then test the product they are promoting live or via a series of stories. This is a good way to gain credibility.https://www.trustt.io/marketing-communautaire/sos-les-influenceurs-ne-parlent-pas-de-mes-produits/It is also possible to provide them with a personalized promotional code (e.g., 10% off) to offer to their community. This is like a good deal that values the influencer and is very interesting for their followers. Also, this unique code makes it easy to evaluate the sales generated by each influencer.Finally, some brands propose that the influencer organize contests on their Instagram account, which allows their own community to show their interest and engagement to win one of the brand’s gifts and discover the content of its website. This is a slightly more expensive method for brands but allows for good results in terms of engagement and gaining new followers for the brand. These are arguments that can convince the latter to accept the collaboration.
Determine the terms of the partnership
Clearly tell your nano-influencer what you expect from them. Determine in advance the missions they will have and the objectives to be achieved: good communication is the key to a successful partnership.
You can offer to send them affiliate links to include in their stories and posts. The nano-influencer could be paid per action or click, but they are generally not paid to participate in a product test.
Several cosmetic brands send a product to the nano-influencer for them to test and share their opinion with their community. The nano-influencer can then test the product they are promoting live or via a series of stories. This is a good way to gain credibility.
It is also possible to provide them with a personalized promotional code (e.g., 10% off) to offer to their community. This is like a good deal that values the influencer and is very interesting for their followers. Also, this unique code makes it easy to evaluate the sales generated by each influencer.
Finally, some brands propose that the influencer organize contests on their Instagram account, which allows their own community to show their interest and engagement to win one of the brand’s gifts and discover the content of its website. This is a slightly more expensive method for brands but allows for good results in terms of engagement and gaining new followers for the brand. These are arguments that can convince the latter to accept the collaboration.
