According to a Dimensional Research study, “90% of consumers who read customer reviews before making a purchase say that positive reviews influenced their decision”. Indeed, who hasn’t consulted a customer review or scrolled through social media looking for a post to learn more about a brand, its products, or services? Social media posts from influencers or consumers, as well as customer reviews, have become the new quest for companies to establish their credibility and win the hearts of their audience. Trustt supports you in your digital marketing strategy and explains how to effectively use your UGC to boost your business.
UGC or User Generated Content Trustt: What Exactly Are We Talking About?
UGC or User Generated Content, or “Content created by users” in English: refers to all content produced by customers about a brand and its product or service offerings.
These customer testimonials are highly appreciated by other consumers as they allow them to get an objective and honest perspective on the quality of a brand’s products.
The “3-in-1 tool developed by Trustt helps you boost your online reputation and increase your sales through” obtaining “authentic and quality User Generated Content (UGC)! Trustt’s SaaS solution selects for you the best consumer and/or” influencer profiles that match your brand, products, and values.
Indeed, identifying the right influencers and ambassadors for your brand is often time-consuming…
Thanks to its own machine learning algorithm, SophIA®, Trustt saves you precious time by selecting a panel of relevant testers who are fully aligned with your values and products, allowing you to obtain the best reviews.
These consumers and influencers are also carefully selected through an ultra-targeted questionnaire corresponding to each brand’s needs and objectives: socio-demographic criteria, blog and social networks, interests, profession, usual purchasing channels, beauty budget, favorite brands, interest in the brand, frequency and purchasing preferences, etc.
Following product tests, these ambassadors generate comprehensive and authentic reviews on their own social networks (Instagram, Facebook…), detailing point by point all their feelings about using your products. Moreover, thanks to the review module integrated directly on your e-commerce site, these feedbacks are also displayed on your product pages, which encourages internet users to make a purchase.
These experience feedbacks in the form of reviews and social posts enhance your products, reassure and comfort your target consumers in their purchasing decision, develop your visibility, boost your brand awareness and sales.
Furthermore, by giving voice to your customers and adopting a customer-centric approach, you gather valuable data on consumers’ expectations, needs, motivations, and barriers. Trustt UGC is a real goldmine for better understanding your target audience.
The icing on the cake is that UGC, this content created by your customers, represents the best communication arguments for your brand!
Trustt UGC is of high quality and represents a lower investment compared to an SEA strategy or a media advertising campaign. So, why deprive yourself of it?
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Trustt is a digital marketing solution that allows you to create a virtuous circle between your brand and your consumers.Using the UGC Obtained During Your Campaigns with Trustt
Here’s how to implement the Trustt UGC that will reassure your customers about the quality of your products, at all stages of the customer journey:
1- Integrate Customer Reviews on Your E-shop
We advise you to implement all the authentic consumer reviews that you will receive via the marketing actions set up with the Trustt software on your product pages.
These qualified reviews allow your prospects to relate and envision themselves, which is why it’s essential to include elements such as the first name, age, and certain characteristics like the tester’s skin type if you’re in the beauty industry.
Integrate your customers’ reviews without truncating them as much as possible, because these sincere reviews generate trust among your prospects and lend credibility to your products.
Don’t hesitate to vary between consumer-generated UGC and those generated by influencers. If your products are also distributed on other e-shops, consider sharing your customer reviews with your retailers, they will highlight your offer.
Finally, our last piece of advice regarding UGC obtained through the Trustt software is to not only publish positive reviews! Indeed, it is essential for your brand image to act in total transparency with your customers and prospects. Moreover, publishing only overly complimentary reviews could generate the opposite sentiment among visitors to your website and arouse their suspicion…
In any case, these User Generated Content detailing all the characteristics of your products represent valuable information for your prospects. These reviews boost your e-shop conversions: 50 customer reviews increase conversions by 30%!
The non-negligible bonus: by using UGC in your marketing action plan, you also appeal to Google. Indeed, user-generated content is highly appreciated by Google bots and contributes to improving your SEO on the search engine.
2- Highlight Your Trustt UGC on Your Social Media
The high-value reviews collected via the Trustt solution serve to reassure your potential customers by providing social proof of your expertise, they have the power to significantly boost your brand image. Don’t hesitate to share them on social media with your community, especially on your Instagram account!
Today’s consumers are numerous in researching a brand and its products before making a purchase, primarily on social media. Your Instagram account is a preferred communication channel, which is why it is essential to publish your marketing UGC there.
These reviews that you can display as posts on the news feed or in story format are excellent content to share with your audience. This will give even more reach to these qualified recommendations, which will reassure, inspire, and guide your future customers towards your product offering.
Your User Generated Content develops your engagement rate on social media. By putting your users back at the center of your marketing strategy, you involve them in your adventure, which promotes the creation of a community united around your brand and products.
The little trick is to highlight your customers’ reviews in a permanent story featured on your Instagram account. You can title this story tab “Our customers talk about us” or “You say it best”, for example. This way, members of your community can consult them permanently if they need to know more about the quality of your products and their use.
Finally, don’t forget to always share in stories or on your news feed the testimonials of your community members, whether they are influencers or not. Always remember to credit influencers and thank them for their share. They will feel valued, and this is how you will build a solid and lasting relationship with them.
3- Share Your Trustt UGC in Your Newsletters
Your customers are your best salespeople! This is why it’s essential to place their voice at the center of your digital marketing strategy. Also, share your Trustt UGC, whether it’s customer reviews, statistics from your testing campaigns, or social posts with your community, via one or more newsletters.
Trustt allows you to send forms to your testers to develop your customer knowledge and understand what is important to them in your products. For example: “85% of you remove your makeup every day*, but only 32%* of you know the composition of your makeup remover”.
Product campaigns allow you to generate statistics that you can easily highlight in your newsletters and email campaigns. For example: “after our test, 88% of testers noticed a reduction in wrinkles around their eyes”.
These customer reviews, figures, or social media posts created by your users help to develop the trust of your prospects and customers in your brand. In fact, according to a Nielsen study: “92% of customers trust User Generated Content more than traditional advertising”.
The ball is now in your court! If you want to give your customers a voice, don’t hesitate to request a demo of our Trustt solution.
