How to Ensure Creative Campaigns?

If you want to stand out from the competition, creating creative product campaigns allows you to add value in terms of brand image. But we know it’s not always easy to collect quality User Generated Content (UGC)… Trustt shares some advice to support you during your campaign creation and ensure it’s as creative as possible!

Attract the Right Ambassadors!

To have good content that perfectly aligns with your brand values and reflects the specifics of your products and services, you need to find those who can best talk about them! Not easy… To achieve this goal, here are some actions to implement in order to engage your ambassadors to authentically create quality content…

Create an Attractive Ambassador Program Page

For your product campaign to attract quality content creators, your ambassador program needs to be attractive!

Rely on your brand’s editorial and graphic charter to create the wording and visual identity of your ambassador program. Address your consumers according to your editorial line to give fluidity to all your content and subtly incorporate the messages you want to convey:

• State what your campaign objectives are: it could be to initiate product co-creation with your ambassadors, launch a new product on the market, refresh a bestseller…
• Give meaning to your campaign by clearly explaining your “why” of your brand: what is the initial motivation for creating this product or service, to address which need…
• Explain why you are calling on consumers and influencers: to evolve your product or service based on their feedback, help consumers make better choices, offer the opportunity to express themselves about your brand…
• Illustrate your points with visuals that perfectly represent your target audience (age range, socio-professional level, environment…).

Your ambassador program must reflect your brand identity to make your personas want to engage “consciously”! At Trustt, our UX design and content experts support you with a template that serves as a framework for your future product campaigns.

Create the Ideal Ambassador Panel

Choosing volunteers to participate in your ambassador program is not so simple… But managing to develop a representative sample of your marketing targets means ensuring that positive, engaged, and authentic content about your brand is spontaneously shared on social networks. Let’s not forget, these social proofs have a very big impact on your prospects! To do this, be explicit from the test call.

Our SaaS is the ideal tool for designing the panel that allows you to collect quality content. A mix of 60% influencers and 40% consumers allows you to combine visibility on social networks and consumer reviews. Thus, the recurrence of partnerships is one of the keys to the success of this panel! To do this, keep the best-rated former ambassadors and add new profiles to multiply points of contact with their own communities.

Recruit the Right Consumers for the Right Products/Services

The Trustt tool allows access to a pre-identified panel according to certain criteria. To do this, you must:

• Choose your framing questions to determine the scope of your panel. These strategic questions allow you to filter applications but also to collect data to refine your core target (consumption habits of your prospects, needs and motivations…),
• Determine your criteria to refine your selection by being inclusive enough to obtain a satisfactory number of applications and collect maximum data,
• Select your panel thanks to our machine learning algorithm, SophIA®, a smart matching technology that makes it easier to identify the right ambassadors for the right products according to your selection criteria.

It’s up to you to optimize this selection made by SophIA® by verifying several points:

• If the candidate has validated the email,
• How many times they have applied and been selected for your campaigns,
• The evaluation from other brands.

Select the most relevant influencers for your campaign

By expanding your community, influencers allow your brand to gain visibility and create trust! For this partnership to be positive, you need to choose those who perfectly match your brand.

To make your campaign successful, check:

• If the candidate has validated the email,
• How many times they have applied for your brand and been selected,
• The evaluation from other brands,
• The total number of followers across all social networks,
• The credibility rate of their audience,
• The number of followers,
• The engagement rate,
• The age range

Thus, from the application questionnaire, you can ask your influencer:

• If they are motivated to create a real at the end of the campaign,
• If they have a quality camera or phone for filming
• If they are motivated to accomplish this mission according to the type of video content proposed?
• What type of content are they used to posting?
• etc.

Through our dashboard, you can also add links to content you liked so that your influencers better understand your expectations. You can also share a public drive folder (moodboard, music…) that will serve as inspiration for your ambassadors.

Creation of a customizable mission letter to support your ambassadors

Clarify your expectations via a content brief

Once you’ve selected your ambassadors, clarify your expectations to engage them with your brand, whether on Instagram or TikTok. This way, you’ll collect quality UGC that will reflect your brand’s universe.

The brief allows you to gather all the information your ambassador needs to produce quality content:

• Emphasize the originality of the expected content, by giving examples,
• Say “what the brand likes”, “what the brand likes less” (Examples => do: “natural lighting” don’t: “a dark video”)
• Provide a creation framework without influencing their content,
• Notify campaign hashtags to better identify the outcomes and facilitate content uploads in the software,

Provide creative ideas

To nurture creativity, give tips that explicitly guide your ambassadors, whether for distribution on Instagram or TikTok.

Several types of content are possible:

• Tutorial: film how to use the product/service and what the benefits are,
• Unboxing: unpack the product and show what’s in the box,
• Photo: take a photo with the product for an Instagram post, before/after, etc.
• Face-cam video: talk about their experience while filming themselves,
• etc.

Specify:

• The maximum desired duration for a video,
• What type of format to use (portrait, landscape…),
• The camera positioning,
• The type of framing,
• The lighting,
• What attitude to adopt (smiling, having fun, professional…),
• etc.

Give them sources of inspiration such as the product atmosphere, the brand spirit, the proposed theme (freedom, beauty, satisfaction in pursuing one’s passions…).

Quick tip: before launching your campaign, do some research to find content that truly corresponds to your brand.

With the Trustt tool, you can also select your influencers by type of social network (Instagram, TikTok).

What about video reviews?

Trustt video reviews are multi-segmented to provide detailed feedback on the product or service tested. Voted as the best conversion accelerators, it would be regrettable for you if these videos were of poor quality! However, it’s not always easy for your ambassadors to film themselves in front of the camera.

It’s up to you to set the “example by filming yourself to present your brand and ask the questions that your ambassadors will directly answer. Note that with our software, the instructions and review submission questions are customizable by the brand in order to”“obtain a 360° testimonial.”

Thus, by involving and guiding your ambassadors with engaging formats, you will collect great feedback and UGC from them!