Maximizing Conversions for a Clean Beauty Brand

The Company

Seasonly is a clean beauty brand born from the desire to change how women care for their skin. The brand creates simple, natural, effective products that respect both skin and the environment.

For Seasonly, “clean” beauty is beauty that finds a balance between science, nature, and pleasure. Their product formulas are short, and the ingredients are sourced, traceable, and active. Moreover, their packaging is recycled and recyclable!

This committed beauty brand sells its products exclusively on its e-shop and in its own studios. Several product launches were planned for 2021 with a launch every two months, which is why the brand decided to collaborate with Trustt!

Maximizing Conversions on Its E-commerce Site

Seasonly is a cosmetic product brand that stands out! The products are co-created with consumers, who are the true inspirations for this brand. Skin Schools, brainstorming sessions on future products, Green Talks, or meetings organized around a specific theme… The brand is gradually becoming known thanks to its customer-centric strategy which it has mastered!

However, Seasonly sells its face and body range (about twenty products in total) exclusively on its e-shop and in its own care studios. In 2021, the brand aims to launch a new product every two months. And to succeed in its numerous launches, it must strengthen its e-reputation by creating desirability among a core target audience that needs to be better defined.

To generate even more traffic on their e-commerce site and maximize the conversion rate, Seasonly turned to Trustt. No secrets: the more reviews, qualified and enriched, on a product page or community content on social networks, the more trust is generated and sales are promoted!

Here is the projection loop proposed by Trustt over 6 months:

An Ambassador Program to Increase Their Visibility

By setting up an ambassador program on their e-shop, and launching 7 product campaigns, Seasonly was able to reinforce the image of a brand that puts its consumers at the center of its concerns. By transforming nearly 800 prospects and customers into engaged ambassadors, the brand collected a large number of qualified and enriched reviews on all of its product pages, which helped increase its visibility.

Moreover, the product campaigns allowed this brand to enrich its database with tens of thousands of additional opt-ins to drive qualified traffic to their site, engage their community, and thus generate maximum conversions.

Finally, the 7 quantitative studies allowed Seasonly to collect more than 9,700 response forms. By leveraging this valuable proprietary data, Seasonly knows its target audience better, their consumption habits, and expectations. But it can also better define its positioning to secure its product launches and make them last.