Skincare Made in Provence
Strengthening Consumer Trust and Boosting Brand Awareness Through the Ambassador Program
Over 130
reviews
collected
Over 60
posts
Over 2.4K
opt-ins
4,7/5
rating
The Brand
Mademoiselle Provence is a French natural skincare brand, 100% made in Provence and accessible to everyone and for all skin types.
Behind this brand are Hélène Marceau and Chloé Mortaud, Miss France 2009. Mademoiselle Provence was designed for women and families. The brand advocates simplicity, well-being, and natural beauty.
Created in 2016 and launched in 2018, the brand’s flagship products include body care items (scrubs, creams and moisturizing lotions, hand creams) as well as hygiene products (shower creams).
Mademoiselle Provence’s skincare products are a true delight for the senses and transport us to the South of France, a region dear to our two creators’ hearts: sweet almond, orange blossom, rose, peony, lavender, lemon… Mademoiselle Provence also offers products with natural formulas, free from controversial ingredients, vegan, and cruelty-free. The brand is currently distributed in France and the United States.
The products are available on Mademoiselle Provence’s e-shop and on some e-retailer sites such as Cocooncenter, 3 Suisses, Naturitas, etc.
Initial Challenges
Placing customers at the center of its business strategy to boost brand awareness, expand its audience, and increase e-shop sales.
The creators of Mademoiselle Provence are fully aware that today’s customers have a choice among many similar offerings in the market.
That’s why, to truly stand out, the Mademoiselle Provence brand chooses to be customer-centric, placing its customers at the heart of its priorities to provide them with the best possible shopping experience.
The concept of customer-centricity inevitably involves a perfect understanding of one’s customers. Starting from this necessity, Mademoiselle Provence contacted the Trustt teams to implement concrete actions to help them better understand their customers, validate their product concepts, and increase their community dimension to ultimately expand their customer base and boost the commercial performance of their e-shop.
The Solution
Implementation of an ambassador program on the brand’s e-shop.
The implementation of an ambassador program on Mademoiselle Provence’s e-shop has allowed the recruitment of over a hundred ambassadors, including about fifty influencers specially chosen for their profiles that align with the values promoted by the brand.
After trying Mademoiselle Provence products, they shared their experiences by publishing photos and reviews on social media to their respective communities. These testimonials, marked by authenticity and spontaneity, have allowed the brand to expand its audience and boost its awareness among targeted consumers.
Launch of product campaigns.
The launch of product campaigns has allowed the validation of product concepts before their market introduction… Testing products before commercialization is part of Mademoiselle Provence’s customer-centric approach, aiming to get as close as possible to the needs of their target consumers to offer them the best for their skin and thus ensure their complete satisfaction.
By obtaining over 2K segmented opt-ins, Mademoiselle Provence strengthens its relationship with its customers and can organize targeted email campaigns to increase visits to its e-shop and boost sales. Moreover, the hundred detailed reviews collected allow the brand to further refine its customer knowledge, to better understand their needs and expectations… Just like the hundred respondents to the usage tests launched.
The Results
Consumer Reviews to Reassure and Support Customers in Their Purchases
Thanks to the implementation of an ambassador program via the solution proposed by Trustt, product campaigns have been carried out. These allowed Mademoiselle Provence to obtain, in just a few weeks, more than a hundred detailed and authentic reviews that have enriched the product pages of the brand’s e-shop.
These comprehensive, numerous, and recent reviews help reassure consumers and support them in their purchase decision, which promotes sales. These qualified experience feedbacks allow the brand’s various target audiences, in their diversity, to recognize themselves, to project themselves, and to proceed with the purchase.
Finally, Mademoiselle Provence can use customer testimonials to enrich the product pages of its care products on its e-retailers’ sites, but also to communicate in its email campaigns, as well as on its social networks, which allows it to expand its visibility and continue to win new customers.
Having Perfect Knowledge of Its Customers: The Basis for a Customer-Centric Brand
Mademoiselle Provence wishes to place its customers at the heart of its priorities and make them the central element of all its strategic decisions. Consumer reviews, responses to various usage tests, as well as all social publications, allow the brand to deepen its knowledge of its target consumers. In this way, Mademoiselle Provence teams can offer products in line with the real expectations and needs of consumers.
Having perfect customer knowledge and offering products of impeccable quality are part of the brand’s loyalty strategy, thus giving itself all the means to create a solid and lasting relationship with its customers.
Usage Tests: Fresh Data to Better Understand Its Clientele
More Than a Hundred Respondents to Usage Test Forms…
The usage tests filled out by Mademoiselle Provence’s ambassadors are valuable data that allow the brand to precisely understand what is most important to target consumers. These forms are filled out by users who have tested the products in real conditions. This data can then be used to communicate more broadly and to improve product and customer knowledge.
Social Publications: The Power of Digital Word-of-Mouth
Finally, the Mademoiselle Provence x Trustt collaboration has generated more than sixty social publications on various social networks, particularly Instagram. Whether in stories or on the news feed, this content spontaneously created by the brand’s ambassadors expands and unites Mademoiselle Provence’s target audience. Now, the made-in-Provence brand is more visible and present on social platforms. These UGC (User Generated Content) further strengthen Mademoiselle Provence’s awareness and community engagement in the digital sphere.
