The Digital Animation Plan: The Perfect Solution for Content Synergy

Today, creating an e-commerce site to sell your products and services is no longer enough! There are many competing brands, all offering more or less similar products… So, to develop your digital business and attract customers long-term, you must create the necessary conditions for them to come to you spontaneously.

To help you meet your business development objectives, Trustt supports you innovatively in creating your Digital Animation Plan (DAP), a key strategic tool for your business! But what is a Digital Animation Plan and what is it for? What digital animations should be implemented to boost your development? We tell you everything in this article!

What is a Digital Animation Plan?

The Digital Animation Plan is presented as a document grouping all the actions and events of your digital content marketing strategy to be implemented over a given period and to meet your specific business objectives.

This document is not fixed and can evolve according to the immediate needs of the company, such as the creation of a professional event or pure event planning, for example.

The Digital Animation Plan brings together all the content and information that your brand can use to communicate with its target audience in order to expand.

Indeed, the commercial animation of your e-shop is not just about implementing commercial offers… There are multiple communication opportunities.

When you animate a Digital Animation Plan, you can talk about everything that is essential to highlight your brand, such as an internal or external event, your current promotions, and new product line launches.

To develop your business, it is essential to vary your content and distribution channels as much as possible to continuously redirect your customers to your e-shop and acquire new ones.

The objective of a Digital Animation Plan is to implement a certain number of digital animations to redirect the flow of customers to the reality of your e-commerce site and to specific pages of your e-shop to convert and retain your customers.

Why Build a Digital Animation Plan (DAP) to Animate Your Marketing Strategy?

The Digital Animation Plan is an essential tool for your digital marketing strategy!

It allows you to:

1- Maintain Consistency in All Your Communications with Your Customers

It allows you to deploy a global communication strategy for your brand in the digital space, and to maintain consistency between all created content and the channels on which to distribute them. Thus, you broadcast consistent messages to all your customers, regardless of the communication channel used.

2- Organize Your Content

The Digital Animation Plan allows your team to have an overall and synthetic view of all the animations to be implemented. It helps your “team” better manage the various tasks to be carried out and avoids disorganization in your digital communication strategy. The Digital Animation Plan allows you to anticipate actions to be taken during both slow periods and peak times of the year.

3- Publish at a Regular Rhythm

The Digital Animation Plan allows you to be active and distribute content on your various communication channels, whether it’s your blog, social networks, or email, regularly. One of the keys to a good content strategy lies in the regularity of content distribution. To remain attractive to your customers and win new ones, you must be able to offer them quality content continuously.

4 – Mutually Reinforce All Your Content

Using the Digital Animation Plan allows you to optimize the use of all your content, streamline its publication, and coordinate your various campaigns. For your marketing and communication strategy to be effective and original, you must publish and relay this content on all your communication channels such as your e-shop, your blog, your newsletters and emails, your social networks, etc.

The Digital Animation Plan allows you to maximize your content creation work by verifying that all your content, events, and news have been properly used and relayed on all your chosen communication channels on the associated key dates.

5 – Achieve Your Annual Marketing and Sales Objectives

Planning all these marketing and communication actions and having a global vision thanks to the construction of the Digital Animation Plan will allow you to optimize and maximize your online sales, increase your conversion rate, and finally be certain of achieving your annual marketing and sales objectives.

How to Create a Good Digital Animation Plan?

1- Define Your Objectives

The first thing to do before building your digital animation plan is to determine the business objectives you want to achieve by implementing all these actions. For example:

• Boost your visibility on the web;
• Improve customer experience;
• Acquire new customers;
• Retain your existing customers;
• Boost your e-shop traffic;
• Increase the conversion rate of your e-commerce site;
• Improve the average basket of your customers;
• Achieve a certain annual turnover;
• Etc.

Once you have determined overall objectives, define objectives to be achieved for each of the marketing levers you wish to deploy. Indeed, every marketing action must have clearly identified objectives, to know how to achieve them, and how to stick to them. Your objectives should be SMART: Specific, Measurable, Achievable, Realistic, and Time-bound.

2- Identify Your Targets

Each of your content pieces and digital animations is intended for a target audience. To aim accurately, it is essential to clearly define from the start who your personas are, that is, your typical customers. Determine precisely who they are, their needs and expectations, their interests, their habits, their purchasing motivations, their purchasing journeys, etc. These are the people you are primarily addressing.

3- Determine the Best Content and Distribution Channels for Your Digital Communication

Once your personas and objectives are set, it’s time to think about an innovative digital marketing strategy and identify content opportunities, relevant digital animations, and associated media on which to distribute them.

What are the themes you want to address? What calendar events correspond to your activity and can be used for communication? What are the highlights, events, and news of your company? What marketing and communication levers do you want to use? Etc.

Varying content, types of digital animations, and distribution channels allows you to engage more and attract new prospects to turn them into customers.

Here are examples of digital animations that you can find in your Digital Animation Plan (DAP):

• Calendar events or marketing evergreens that help identify the key moments of the current year on which you want to position your brand (a key event like Valentine’s Day);
• Your company’s activities planned for the coming year, such as a product launch, the opening of a physical store, events, trade shows, internal activities, a seminar, a party, team building, the arrival of a new employee…;
• Digital events such as contests;
• Commercial offers (sales, private sales, etc.);
• Influence marketing campaigns;
• Product campaigns linked to your ambassador program;
• Content to create (videos, white papers, optimized articles, photos, infographics, etc.);
• Email and newsletter campaigns;
• Social media posts (organic and sponsored);
• Etc.

4- Build the operational schedule for all your digital marketing and communication actions

It’s now time to build the schedule for your annual activities. The Digital Animation Plan is divided into several parts. First, an overview of all possible content. Then, it details precisely the schedule for each action to be taken, each campaign, and the associated key dates. The Digital Animation Plan is thus sequenced into several parts:

• Months and weeks;
• Major deadlines;
• Communication themes and different content;
• Distribution channels;
• KPIs to evaluate;
• Etc.

The Digital Animation Plan is a collaborative tool that will be accessible to all teams involved in the digital animation of your e-shop such as the social media team, the editorial department, the marketing team, the sales department, etc.

5 – Analyze the results using your Digital Animation Plan

Based on your objectives and defined key performance indicators (KPIs), you will be able to observe, monitor, and analyze the results of your various digital activities and thus correct and optimize your actions continuously to ensure you achieve your annual marketing and sales objectives and develop your business as it should be.

You now know more about the Digital Animation Plan, a key strategic tool to boost the development of your digital activity. So, are you ready to adopt it?