Developing a cosmetic brand for everyone
Marilou Bio is a brand of natural and effective organic skincare for women and those on a budget. Its products are sold online, in organic stores, and in pharmacies.
Double the e-shop’s turnover,
Customer recruitment and retention,
Develop their online visibility.
Implementation of an ambassador program
on the brand’s e-shop,
Implementation of 35
product testing campaigns over 14 months.
- 1,160 ambassadors
- 7,905 segmented opt-ins
- 863 reviews collected
- 284 social media posts
- 26,370 quantitative responses and surveys
The Company
Marilou Bio is a French organic skincare brand founded in 2010. The brand emerged at a time when organic cosmetic products were expensive, complicated, and far from meeting consumer expectations in terms of both effectiveness and user experience. Marilou Bio quickly positioned itself as an accessible brand for everyone, offering essential beauty products at minimal cost.
All Marilou Bio products are certified by Ecocert and labeled Cosmebio, containing at least 95% natural ingredients. New products are certified Cosmos Organic. The brand places great importance on respecting the environment and skin. Marilou Bio products are distributed in organic stores and pharmacies. They are also available digitally through e-retailers (specialized in organic products) and on the brand’s e-shop for about a year.
Benjamin and Marilou, the founders of Marilou Bio
The Challenges
The challenges for the Marilou Bio brand are multiple:
- Improve the conversion rate and double the e-shop’s turnover,
- Retain existing customers while recruiting new prospects by collecting maximum data on their consumption habits, expectations, and needs.
- Develop the brand’s online visibility by collecting authentic and detailed reviews that contribute to improving its image and building its e-reputation.
The Solution
Over 14 months, several actions were taken:
Launch of 31 campaigns
31 ambassador programs were launched over 14 months on Marilou Bio’s e-commerce site to collect authentic and qualified reviews on their product pages.
37 quantitative studies conducted on 26,370 respondents
This allowed for collecting a maximum number of opt-ins, increasing customer knowledge, and learning more about consumers’ consumption habits, expectations…
Product launch campaigns allowed the acquisition of 1,160 ambassadors
They generated authentic content on social networks and increased the brand’s visibility on social platforms (Instagram, Facebook…).
Opt-ins and data collected
Marilou Bio was able to improve its market knowledge thanks to obtaining 7,905 opt-ins and also its product knowledge with more than 863 reviews collected.
The Trustt team is great and very “attentive.
Whenever there are changes, we are very well supported”
Agathe
E-Commerce Manager Marilou Bio
The Results
Online visibility
- Reach: 1,191,400 people reached in 14 months,
- 1,160 ambassadors acquired and 7,905 opt-ins collected,
- 284 posts generated by ambassadors via social networks (Instagram, blogs…).
+54,9%
visitors to the site in 1 year
Reassurance
Thanks to Trustt, 37 product launch campaigns were carried out, which allowed for the collection of 863 qualified and authentic reviews on a wide range of Marilou Bio products
863
ultra-detailed reviews for
37 different products
Build Customer Loyalty and Understand Customer Habits
37 Quantitative Studies Conducted on 26,370 Respondents.
26 370
Respondents for 37 Quantitative Studies
“Many people visited the site but didn’t place an order. The image loading time, mobile version, etc. were not optimized enough, and it was blocking sales. Trustt helped us correct that “
Agathe
E-Commerce Manager GenericProductName
Usage Test Results
The usage tests completed by GenericProductName ambassadors allow the brand to obtain valuable data on product performance. Users’ feelings on all aspects of the product – from its effectiveness to its ease of “use – can be quantified and utilized by the brand.”
For example, for its Gourmet Body Balm with Tahitian Monoi Oil, GenericProductName can affirm that ambassadors unanimously found their skin to be softer after use!
Customer Reviews
In total, GenericProductName has collected over 863 customer reviews that have allowed the brand to establish the credibility of its products while boosting conversions thanks to the climate of trust created by authentic and detailed reviews.
Thanks to the 863 highly detailed reviews collected, GenericProductName guides its target audience towards the best possible purchases and limits unsuccessful purchases. This is also part of responsible consumption!
Social Media Posts
Finally, the GenericProductName x Trustt collaboration has generated 284 publications on various social networks. This content created by and for the community is an excellent way to engage its audience: the brand can interact with the publications or reshare them on its different channels!
UGC (User Generated Content) is extremely useful content for brands that benefit from authentic and quality publications to improve their digital presence. The brand significantly increases its reach by reaching internet users likely to buy its products, based on recommendations from their peers who shared the UGC!
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